Design Packaging For Your Etsy Shop Using Affinity Designer

Elevate your brand or Etsy shop through Packaging Design using Affinity Designer

What you'll learn

Learn about brand identity and it's importance in building an online presence

Learn about the importance of research in packaging design

Learn about the Packaging design essential criteria

Learn how to design a packaging suite in Affinity Designer for your small business

Requirements

There are no required skills or knowledge you need to take this course. It is a great class for designers or anyone interested in packaging design and branding

Description

Class DescriptionHello everyone welcome to my latest skillshare class. I’m Jen Lezan and I’ll be your teacher for this course. I’m a freelance graphic designer, illustrator and educator based out of the midwest and I run Bella + Sophia Creative studio. I often teach marketing and design courses and I wanted to bring another one of my favorite courses: Packaging Design to the digital space for small business owners who are looking to bring their branding to the next level with packaging design. This will is the second class in a 2 part series dedicated to branding. If you have not taken the first one and need to create a logo for use in this class - please make sure you check out: The basics of Branding and Logo design Using Open Source Assets in Affinity Designer for Small BusinessesWhat you will learnIn this course, we are going to be building on establishing our brand identity through a packaging suite. Before we do any designing we will be re-capping branding identity and how it is applied in packaging design. We will also discuss the evolution of packaging and how it is now used to implement branding for companies and we will further explore the design process as it applies to packaging design.We will discuss the importance of research and how it can impact the direction of packaging design as well as the packaging design essential criteria - which is a starting point and foundation for strong packaging design. Finally, we will take what we learned and apply to a project. We will be creating packaging elements for use in shipping small products for something like an Etsy shop. We will be working in Affinity Designer to build out our elements in the software.Who this class is catered to:This class is catered to the beginner designers or small business owners who are looking to create a packaging suite. We will be going over some basics and theory in packaging design that will help familiarize you with the industry. Some knowledge in Affinity Designer will be helpful, but I’ll be sure to walk you through the basics of understanding the tools we will be working to create your packaging elements.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Who This Class is For

Lecture 2 Who This Class is For

Section 3: The Class Project

Lecture 3 The Class Project

Section 4: Tools you will need

Lecture 4 Tools you will need

Section 5: Branding Refresher

Lecture 5 Branding Refresher

Section 6: Packaging Design Evolution

Lecture 6 Packaging Design Evolution

Section 7: Understanding the Design + Research Process

Lecture 7 Understanding the Design + Research Process

Section 8: Packaging Essential Criteria

Lecture 8 Packaging Essential Criteria

Section 9: Things to Note when Designing the Packaging

Lecture 9 Things to Note when Designing the Packaging

Section 10: Setting up Your File and Artboard

Lecture 10 Setting up Your File and Artboard

Section 11: Designing Your Packaging Elements Part 1 - Etsy Header

Lecture 11 Designing Your Packaging Elements Part 1 - Etsy Header

Section 12: Designing Your Packaging Elements Part 2 - Thank You Stickers

Lecture 12 Designing Your Packaging Elements Part 2 - Thank You Stickers

Section 13: Designing Your Packaging Elements Part 3 - Happy Mail Stickers

Lecture 13 Designing Your Packaging Elements Part 3 - Happy Mail Stickers

Section 14: Designing Your Packaging Elements Part 4 - Do Not Bend Stickers

Lecture 14 Designing Your Packaging Elements Part 4 - Do Not Bend Stickers

Section 15: Designing Your Packaging Elements Part 5 - Product Label Stickers

Lecture 15 Designing Your Packaging Elements Part 5 - Product Label Stickers

Section 16: Designing Your Packaging Elements Part 6 - Thank You Cards

Lecture 16 Designing Your Packaging Elements Part 6 - Thank You Cards

Section 17: Exporting Your Final Files

Lecture 17 Exporting Your Final Files

Section 18: Course Outro

Lecture 18 Course Outro

This class is catered to the beginner designers or small business owners who are looking to create a packaging suite.