Crisis Management: Actions To Take Before "It" Happens

Business continuity planning, crisis containment, communications, the media and leadership.

What you'll learn

Students will learn how to mitigate and manage risk.

Students will learn how to build and execute a crisis management plan including assembling a team, a spokesperson and a media response process.

Students will learn to identify a crisis probability risk matrix including the types of crisis, the probability of occurrence respective impact.

Students will complete a business continuity plan.

Students will prepare a media response strategy.

Requirements

The question is not will a crisis happen, it is when. No matter your role in the organization, you have the opportunity to mitigate the potential impact on you and your company. The tools in this program are fundamental to responding whether it be to a natural disaster, a rogue employee or community member on social media or a more catastrophic event. Preparation for these events will prevent poor performance or response when they happen. There are no prerequisites to take this course. Bring your curiosity and intention to think through how you would respond.

Description

In today's fast-paced and unpredictable business environment, organizations face many challenges that can quickly escalate into crises. This comprehensive course is designed to equip professionals with the essential skills and knowledge needed to effectively navigate and manage crises, ensuring business continuity and minimizing potential damage.Throughout the course, participants will explore the fundamental concepts of crisis management, starting with a deep dive into the definition and nature of a crisis. They will learn how to proactively assess risks and take stock of their organization's vulnerabilities, enabling them to develop robust Business Continuity Plans that serve as a roadmap during times of upheaval.Participants will gain expertise in recognizing the early signs of a crisis and implementing strategies for swift containment. They will discover the critical role of a well-structured Crisis Management Team and learn how to assemble and lead a cohesive unit capable of making informed decisions under pressure.The course will delve into the art of crisis resolution, providing participants with a comprehensive toolkit of strategies and techniques to effectively address and resolve crises. Additionally, participants will master the skills needed to navigate media interactions during a crisis, ensuring clear and consistent communication that safeguards the organization's reputation.The course will examine real-world case studies and lessons learned from past crises, providing invaluable insights and best practices. Participants will engage in interactive simulations and exercises, allowing them to apply their newfound knowledge and hone their crisis management skills in a safe and supportive environment.By the end of this course, participants will have developed a keen understanding of the complexities of crisis management. They will be equipped with the tools and confidence needed to lead their organizations through even the most challenging of times. They will emerge as proactive and resilient leaders, ready to safeguard their organizations and stakeholders in the face of adversity.

Overview

Section 1: Meet the instructors Lorraine Wiseman and David Campbell

Lecture 1 Introduction to the Instructors

Lecture 2 The Curriculum

Section 2: Crises - It's Not If, It's When

Lecture 3 What Is Crisis?

Lecture 4 Natural Disasters

Lecture 5 Death

Lecture 6 Product Failure

Lecture 7 Rogue Employees

Lecture 8 Environmental

Lecture 9 Defamation

Lecture 10 Flood and Fire

Lecture 11 Data breach

Lecture 12 Pandemic

Lecture 13 Section 2 Assignment

Section 3: Taking stock and assessing the risk

Lecture 14 Defining the probability of a risk

Lecture 15 Understanding the impact on people

Lecture 16 Understanding the financial impact

Lecture 17 Identifying red flags

Lecture 18 What's preventable

Lecture 19 What's insurable

Lecture 20 Section 3 Assignment

Section 4: Business Continuity Plans

Lecture 21 What is contingency planning?

Lecture 22 Defining the 5 steps process?

Lecture 23 Understanding Governance Requirements

Lecture 24 Section 4 Assignment

Section 5: Crisis Recognition

Lecture 25 Acknowledging a crisis

Lecture 26 Who are the players

Lecture 27 What is your role

Lecture 28 Section 5 Assignment

Section 6: Crisis Containment

Lecture 29 Decisive action based on facts

Lecture 30 People First

Lecture 31 Being at the scene

Lecture 32 Communicate

Section 7: Crisis Management Team - The Who

Lecture 33 Roles and Responsibilities

Lecture 34 Tactical requirements

Lecture 35 Communications response

Lecture 36 The Role of The Executive and Senior Management

Section 8: Crisis Resolution - The What

Lecture 37 Move Quickly

Lecture 38 Communication actions

Lecture 39 Executive actions

Section 9: Mastering The Media

Lecture 40 Manage the Message and Spokesperson

Lecture 41 Who is the audience

Lecture 42 Systemic communication

Lecture 43 The Interview

Lecture 44 Section 9 Assignment

Section 10: Lessons Learned From Crisis

Lecture 45 Review Against Continuity Plan - Identifying what to Start, Stop & Continue

Lecture 46 Closing Remarks

Leaders in a corporate environment,Community leaders,Anyone from C-Suite to communications staff,Emergency responders,Entrepreneurs,Legal cousel