Converting Users Into Brand Champions

Turn customers into brand champions and brand ambassadors for your app, business, or brand

What you'll learn

Get users to be brand champions through your own thought leadership

Get users to be brand champions through your advocacy efforts

Get users to be brand champions through various financial rewards

Learn about how to make your content, product, or service more viral

Requirements

There are no requirements for this course, just a love for learning and an open mind

Description

Wouldn't it be nice if your customers loved your business so much that they would promote it?Of course, it would! And in this course, we'll explore just how to align your company or brand to create passionate customers who become brand ambassadors who go out of their way to talk about your business.PURPOSE AND ADVOCACYToday, many brands are social online, and embrace a corporate purpose to make the world a better place in their own way. Your company's purpose can be something meaningful within the subject matter of its brand. It should be something that truly resonates with your customers, and if your purpose aligns with that of your customers, they will share what you have to say online.FACILITATE THOUGHT-PROVOKING CONVERSATIONS ONLINEIt's not enough to just have a purpose. You must share it online. You must also facilitate and lead conversation online. This will give your brand an element of thought leadership and authority, which your users can get inspired by and share.MANY WAYS TO FINANCIALLY REWARD YOUR USERS TO CHAMPION YOUR BRANDPeople respond strongly to financial rewards, and it's prudent to take full advantage of that. You have a number of options for financially rewarding users who promote your brand. You can let them sell something on your website or make money with you. You can create an affiliate program. Or you can create a customer rewards program in your business that keeps bringing customers back, and sharing the rewards with friends.There are many more options for getting users to become your brand champions, so:Invest in your business, and enroll today!

Overview

Section 1: Introduction and welcome

Lecture 1 Introduction and welcome

Lecture 2 Reward Prediction Error

Section 2: Shared purpose

Lecture 3 Create and share your brand purpose that inspires, and that customers can love

Lecture 4 Thought leadership and advocacy

Lecture 5 Collaborate with customers to create case studies

Section 3: Make things fun socially

Lecture 6 Add elements or features that are more fun with a friend

Section 4: Celebrate small wins and milestones

Lecture 7 Celebrate small wins and milestones

Lecture 8 Case study: how I delight and surprise my students

Lecture 9 Use language to make customers feel valued, and establish a relationship

Lecture 10 Encouraging all students to share strategies for delighting customers

Section 5: Pricing and onboarding

Lecture 11 High price with a discount is better than the low price with no discount

Section 6: Use the product of your competitors

Lecture 12 Use the product of your competitors, and add more delightful moments to yours

Section 7: Create an affiliate program

Lecture 13 Create an affiliate program

Lecture 14 Let customers make money with you like Udemy, Etsy, YouTube, Meetup, Redbubble

Lecture 15 Build a customer rewards program

Section 8: Virality

Lecture 16 Virality section introduction

Lecture 17 Introducing virality and the viral coefficient formula

Lecture 18 Viral coefficient calculator

Lecture 19 Ads having a role in virality

Lecture 20 Net promoter score and the quality of your work

Lecture 21 How to build virality into your products to have people share your business

Lecture 22 Blog post featuring other people

Section 9: Additional marketing you can use

Lecture 23 Four marketing strategies to promote almost anything in a big scalable way

Section 10: Social media contests

Lecture 24 Introduction to running contests

Lecture 25 How to post your Facebook contest

Lecture 26 Where to get free items to give away in your contests

Lecture 27 Really smart ways to announce the winner in a way that gets much more engagement

Lecture 28 EXAMPLES of successful social media contests and ongoing promotions

Section 11: Quality

Lecture 29 Quality

Section 12: Conclusion

Lecture 30 Thank you for taking this course - parting words

This course is ideal for marketing strategists and people responsible for marketing in your company