Content Marketing Strategy: That Increase Sells Revenue!

Master Content Marketing Strategy That Will Makes You A Great Content Marketer

What you'll learn

What Is Content Marketing

How Effective Content Looks Like

Why Brand Needs A Story

How To Write Attention Grabbing Headlines

How To Analytically Divide Your Headline

How To Structure A Blog Post

How To Optimise A Blog Post

Lean To Write Effective Writings

Importance Of Documented Strategy

How To Generate Content Ideas

How To Use Video For Content Marketing

How To Promote Content Organically

Promote Content With Paid Promotion

Metrics To Track

How TO Set Content Marketing Goals

Requirements

Need a stable connection with internet

Description

Welcome to the "Content Marketing Strategy: That Increase Sells Revenue!” For A better understanding this course is divided into 9 sections. As you will move ahead you will have a deeper understanding of content marketing.In the first section you will learn about content marketing and how effective content marketing looks like. Everyone wants to learn content marketing but they don’t have a clear definition for content marketing. And they also don’t know what their work is going to do.In the second section of this course you learn strategy for creating a successful story. Storytelling is the pillar of content marketing, each and every company has a story. Story is needed to survive in a world full of competition. Your story takes your stand in this world. You will also learn to communicate the message of your brand with the help of storytelling. Many content marketers create content that never align with their brand and their story and this becomes the reason for their failure. As a part of this section you will learn to create content that aligns with the purpose or mission of your brand or company.In the third section of this course you will learn to write attention grabbing headlines. No one reads your blog, no one watches your video, no one listens to your audio in the first view. They only read, watch and listen to your headline. If your headline is not grabbing the headline of your prospects then only you are creating content that only fills the space of your website. You will also learn about the analytical techniques for writing great headlines.After the headlines the most important thing is creating quality blog posts. In the fourth section of this course you will learn to craft a blog while keeping your buyer persona in mind. After that you will learn to create a structure for your blog post that keeps the attention of your audience and helps you in meeting your goals. After headline and crafting a blog we have to optimise our blog post with the metrics that can help us to appear in the top searches. After that I have added a lecture for effective writing tips.Now you have a brand with a story and you have a blog for sharing with your prospects or audience. However, for sharing your story you need a documented content marketing strategy. Section fifth dedicated for creating a content marketing documented strategy.The only difference between a good content marketer and a great content marketer is that the great content marketer has a process which helps them to consistently produce high quality content for the brand. Section sixth is dedicated for content generating ideas, In this section you will learn techniques on how to research and uncover an idea and expand on it whether you”re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.In the present time the biggest form of marketing is youtube, people are watching and creating more videos than ever before. As a content marketer you have to leverage this. Section seven is dedicated to video form content. In the seventh section you will learn why it's important to create engaging videos and how to use video throughout the inbound methodology. You'll then gain some tips for getting started from video marketing.Now you have everything with yourself you are ready to promote your content. Content promotion is an essential part of any content strategy. In the eighth section, you’ll learn how to build a promotional plan, promote your content on organic and paid channels, and keep up with trends to continually improve your content promotion strategy.Last but not least section nine, You have done everything as a content marketer in the end you have to measure the result of your content marketing strategy. And section nine is completely dedicated for measuring content performance. In this lesson, you’ll learn how to identify and set goals for your content, which metrics to track for your organic and paid efforts, how to attribute conversions, and how to communicate your content’s performance. Plus, see measuring and analysing content in actionWe have covered everything that will make you a great content marketer. The module of this course is tested and effective. The only thing you have to do to become a content marketer, you need to enrol in this course.See you in the course.

Overview

Section 1: Content Marketing Introduction

Lecture 1 SECTION INTRODUCTION

Lecture 2 WORK OF CONTENT

Lecture 3 HOW EFFECTIVE CONTENT LOOKS LIKE

Section 2: Story Telling In Action

Lecture 4 WHY YOU NEED A STORY

Lecture 5 SECRET FOR NARRATING A GREAT STORY

Section 3: How To Write Headlines

Lecture 6 HOW TO WRITE ATTENTION GRABBING HEADLINES

Lecture 7 THE 50/50 AND THE 80/20 RULE OF HEADLINE

Lecture 8 ANALYTICAL TECHNIQUES FOR WRITING A GREAT HEADLINE

Lecture 9 DOUBLE THE BENEFIT DOUBLE THE POWER

Lecture 10 YOU NEED TO UNDERSTAND WHY CERTAIN HEADLINE WORK

Lecture 11 WHY SOME PEOPLE ALMOST ALWAYS WRITE GREAT HEADLINES

Section 4: Everything You Need To Know For Creating A Blog Post

Lecture 12 LET'S CRAFT A BLOG

Lecture 13 HOW TO CREATE AND STRUCTURE YOUR BLOG POST

Lecture 14 OPTIMISING A BLOG POST

Lecture 15 EFFECTIVE PRO WRITING TIPS

Section 5: Creating A Content Marketing Strategy

Lecture 16 5.1 WHAT IS CONTENT MARKETING STRATEGY

Lecture 17 YOUR CONTENT MARKETING STRATEGY

Lecture 18 CREATE A SIMPLE CONTENT MARKETING STRATEGY

Lecture 19 Strategy Framework Overview

Lecture 20 Attention Stealing Headlines

Lecture 21 How To Capture Audience Attention

Lecture 22 Action Steps required

Lecture 23 Call-to-Action & Risk Reversal

Section 6: How To Generate Content Ideas

Lecture 24 GENERATING IDEAS FOR CONTENT CREATION

Lecture 25 WHERE DO IDEAS COME FROM

Lecture 26 MY SECRET FOR CONTENT GENERATION

Section 7: Why You Need Video Format Content

Lecture 27 IMPORTANCE OF VIDEO CONTENT

Lecture 28 How to use video throughout the inbound methodology

Lecture 29 Tips for getting started with video marketing

Section 8: Craft A Promotion Plan For Your Content

Lecture 30 HOW TO BUILD A PROMOTION PLAN

Lecture 31 PROMOTING CONTENT ORGANICALLY

Lecture 32 Supplementing organic efforts with paid promotion

Lecture 33 Improving your content promotion

Section 9: How To Set Goals With Content Marketing

Lecture 34 Identifying and setting goals

Lecture 35 Organic metrics to track

Lecture 36 Paid metrics to track

Lecture 37 Tracking conversions with attribution models

Lecture 38 Communicating content performance

Content Writer,Content Marketing,Digital Marketing