Conscious Hotel Management Foundation

Food costing and control, Hotel marketing strategy, Hotel renovation ideas, Strategies to turn around failing hotels etc

What you'll learn

Tips for exceptional prebooking customer service in hotel

Hotel marketing strategy

How to improve hotel operations

A practical guide for hotel chief executive to measure up

Hotel renovation ideas to revitalize your property

Powerful strategies to turn around failing hotels

The four pillars of a successful business

Food costing and control

Requirements

No special requirement

Desire to learn and understand more about hotel issues

Seeking knowledge in the hotel industry

Description

Get to know your audience inside and out. From guest preferences to travel patterns, knowing what guest prefer allows you to create personalized hotel marketing campaigns that appeal to members of your guest audience. Use your knowledge to create personalized hotel marketing intended to drive business from specific segments or traveler types, such as tech-savvy business travelers or destination vacationers. Not all people that get in touch with your hotel make a reservation. Many travelers contact you while they are still considering future trips. This is a great opportunity for you to get their contact information, learn about their preferences and send them an email,give them a call, and text them to let them know about a future reservation, promotional packages you have, and new special services. When they reach out to you, they are opening a door to a relationship with you. Do not waste the opportunity. A customer may or may not want to commit at this point but if you make it easy to do business with you, they might make a reservation on the sport or later on. Guest are the bread and butter of the hospitality industry. Our ultimate goal as property owners is to create a space that people will feel comfortable in, which will prompt them to return and become loyal customers. Hotel guest are not just looking for rooms to sleep in; they want complete package. For many people hotel represent vacations, weddings, family reunion, etc.The exterior of a hotel is the first thing a guest sees upon their arrival. Before ever stepping foot inside, visitors start developing an impression of the business. Create a warm and inviting design by refreshing some, or all, of the hotels outdoor spaces.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Decision making for hotel managers

Lecture 3 Food costing and control

Lecture 4 The impact of your decision at workplace

Lecture 5 Role-based tips for optimization staff operation

Lecture 6 Team wellness and human resources tips

Lecture 7 Cybersecurity for hotels

Section 2: Tips For Exceptional Prebooking Customer Service In Hotel

Lecture 8 Introduction

Lecture 9 Be available on the main digital channels

Lecture 10 Capture potential guest information

Lecture 11 Train your team

Lecture 12 Combine human agent and technology

Lecture 13 Be fast and efficient

Lecture 14 Set a pattern

Lecture 15 Segment customers and assign the right agent

Lecture 16 Get an omnichannel platform

Lecture 17 Out source

Section 3: Hotel Marketing Strategy

Lecture 18 Introduction

Lecture 19 Identify your target audience

Lecture 20 Cultivate a brand identity

Lecture 21 Use forecasting report to inform your strategy

Lecture 22 Drive online booking through SEO

Lecture 23 Invest in group marketing

Lecture 24 Run competitive market ads

Lecture 25 Embrace experiential marketing

Lecture 26 Hotel planning tips

Section 4: How To Improve Hotel Operations

Lecture 27 Combat labor shortage with thoughtful hiring practices

Lecture 28 Invest in your team

Lecture 29 Simplify room block management

Lecture 30 Offer cross-training opportunity and promote growth

Lecture 31 Market, sell and execute successful events

Lecture 32 Reduce chargebacks and no-shows

Lecture 33 Utilize digital hotel tools and mobile technology

Section 5: A Practical Guide For Hotel Chief Executive To Measure Up

Lecture 34 The ultimate objective

Lecture 35 Chief executive direct responsibilities

Lecture 36 The "head - and - butter" of hotel business

Lecture 37 Knowledge, requirement and practices

Lecture 38 Character tips

Lecture 39 Mentor

Section 6: Hotel Renovation Ideas To Revitalize Your Property

Lecture 40 Refresh the hotel's exterior

Lecture 41 Revitalize the entrance

Lecture 42 Modernize public areas

Lecture 43 Place tables in every room

Lecture 44 Give guest bathroom the spa treatment

Lecture 45 Maximize the space available in guest rooms

Lecture 46 Invest in integrated hotel software

Lecture 47 Utilize hotel mobile check in software

Lecture 48 Post-renovation tips for hoteliers

Section 7: 7 Powerful Strategies To Turn Around Railing Hotels

Lecture 49 Uncover trouble sports and strengths

Lecture 50 Keep the change process transparent, clear and positive

Lecture 51 Upgrade tech to streamline and automate essential processes

Lecture 52 Rein in excess spending

Lecture 53 Focus on outstanding service and give employee the tools to deliver it

Lecture 54 Use psychology as an advantage

Lecture 55 Prevent future problems with accurate forecasting

Section 8: The Four Pillars Of A Successful Business

Lecture 56 Happy employees

Lecture 57 Happy investors

Lecture 58 Happy guest

Lecture 59 Technology

Hotel employees,Hoteliers,Hotel associations,Hospitality consultants,CEO,Directors,Managers,Hospitality students,Customers,Businesses,Tourism associations