Comprehensive Product Management: Kickstart Your Career

Become a product manager. 12+ hours of videos with real Indian tech products, resume strategies, interview prep & more

What you'll learn

Apply product management problem-solving frameworks to identify, analyze, and address user needs effectively

Develop comprehensive metrics systems to quantify product problems and track performance across acquisition, retention, and monetization

Utilize product analytics tools including Mixpanel, Google Analytics 4, and SQL to make data-driven decisions

Conduct effective competitive research to understand market positioning and identify opportunities for differentiation

Design and implement user research methodologies including interviews and surveys to uncover customer insights

Create detailed user personas and experience maps to visualize the customer journey

Develop strategies for managing stakeholder relationships across different departments and organizational levels

Construct opportunity solution trees to systematically map user problems to potential solutions

Apply structured brainstorming techniques to generate creative solutions and evaluate them against prioritization criteria.

Create wireframes and breadboards using industry tools like Figma to visualize product solutions

Develop comprehensive concept notes and PRDs (Product Requirement Documents) with all essential components

Demonstrate understanding of fundamental technical concepts including client-server architecture, databases, and APIs

Prepare for product management interviews by mastering common question types (guesstimation, product design, behavioral)

Evaluate product management roles across different company sizes and industries to identify ideal career opportunities

Create an effective professional portfolio with compelling proof of work, resume, and elevator pitch to stand out in job applications

Requirements

There are no pre-requisites required. You will learn everything from scratch in this course.

Description

This course is designed for anyone who has decided to become a Product Manager in India and is looking for something structured and comprehensive to achieve their goal. You will not just learn skills and master them but also be able to develop a roadmap to land your first product job. The magic formula to land a product role in India requires 4 critical pieces to come together. First, you need to master the skills of product management. Second, you need to build a killer product portfolio and tailor your resume to apply effectively. Third, you need a clear strategy on where to apply, how to find referrals, how to customize your job application and how to stand out. And finally, you need targeted interview practice with strategies specific to Indian companies to crack that role. This course includes all four components in one comprehensive package. Choosing the right product role is critical for long-term success, yet many candidates apply indiscriminately. We'll walk you through key preferences to consider before you start applying and provide a structured framework to assess roles and their responsibilities. You'll get access to comprehensive salary data across different companies and role levels, helping you benchmark your expectations accurately.

Overview

Section 1: Fundamentals of product management

Lecture 1 Product management is problem-solving

Lecture 2 Your life as a Product Manager

Lecture 3 Let me say that again: PMs are obsessed with problems

Lecture 4 Problem solving framework

Lecture 5 The most common mistakes early PMs make

Lecture 6 Solving wrong problems is expensive

Lecture 7 Do you think this product solves a problem? Drop your answers in the chat

Lecture 8 Examples of great problem solving at Uber and Swiggy

Lecture 9 The most common problems for a PM

Lecture 10 How do you identify the right problems

Lecture 11 Goals = Metrics | The starting point for a PM

Lecture 12 Summary

Section 2: Quantifying problems using Metrics

Lecture 13 Breaking goal into actionable input metrics

Lecture 14 Getting users, retaining them and making money

Lecture 15 Your goal or output metrics as a PM

Lecture 16 Breaking down acquisition for Spotify

Lecture 17 Breaking down retention for Spotify

Lecture 18 Breaking down monetisation for Spotify

Lecture 19 Build your daily metric rituals

Lecture 20 Summary

Section 3: Understanding the market and competitors

Lecture 21 You are a PM at Swiggy and…

Lecture 22 Customers define your alternatives

Lecture 23 Use competitive research to understand user needs

Lecture 24 Get started with competitive research

Lecture 25 The most common yet missed source of information

Lecture 26 Everything is out there

Lecture 27 Summary

Section 4: User Research: Uncovering customer insights to discover problems

Lecture 28 User insights shaping companies: Stories from Cred and AirBnb

Lecture 29 Buisness are built on understanding and solving user problems

Lecture 30 Replace assumptions with genuine curiosity

Lecture 31 Business decision guides the research

Lecture 32 Translate your business question into research question

Lecture 33 Breaking down the user research process

Lecture 34 Think of interviews as conversations

Lecture 35 Common mistakes while designing surveys

Lecture 36 The time when uber used its own product to identify user problems

Lecture 37 Users are talking, LISTEN!

Lecture 38 Synthesis: Going from data to decisions

Lecture 39 Build surveys with Surveymonkey

Lecture 40 Learn how to broadcast your surveys with YAMM

Lecture 41 Transcribe user interviews with Descript

Lecture 42 Draw user insights with Dovetail

Lecture 43 Learn about user behaviour with Microsoft Clarity

Section 5: Opportunity Mapping: Giving a structure to user problems

Lecture 44 User problems are opportunities

Lecture 45 Building an opportunity solution tree

Lecture 46 Mapping the customer’s experience on Netflix

Lecture 47 Translating customer's experience into a complete opportunity solution tree

Lecture 48 How do you prioritise the right problems

Section 6: Working with people and stakeholders

Lecture 49 Stakeholder Management vs Partnership

Lecture 50 Identifying your stakeholders

Lecture 51 Think of Stakeholders as "People"

Lecture 52 You can learn from all your stakeholders

Lecture 53 Bring Structure to your relationships with stakeholders

Lecture 54 Role Play Exercise: Lack of predictable timelines

Lecture 55 Role Play Exercise: Poor Decision Making

Lecture 56 Role Play Exercise: Quality Issues

Lecture 57 Role Play Exercise: Adhoc work

Lecture 58 Role Play Exercise: Velocity of the team is down

Lecture 59 Role Play Exercise: Trust Issues

Section 7: Brainstorming solutions and shortlisting the winning idea

Lecture 60 One final checklist before you start brainstorming

Lecture 61 The first idea may not be the best idea

Lecture 62 Structured approach to come up with creative solutions

Lecture 63 Prioritising solutions

Section 8: Breadboarding & Wireframing: Bringing your solutions to life

Lecture 64 Breadboarding - The easiest way to visualise your solutions

Lecture 65 Figma: Designer's favorite tool

Lecture 66 Collaboration in Figma

Lecture 67 Get the terms right - Wireframing, prototyping, fidelity

Lecture 68 The right approach to make wireframes

Lecture 69 Drawing wireframes in Figma

Section 9: Concept note: The 'why' of building a product

Lecture 70 Introduction to concept note

Lecture 71 Why we need PRDs and concept notes?

Lecture 72 Different sections of a concept note

Lecture 73 Section 1: Project Summary

Lecture 74 Section 2: Goals & Success Criteria

Lecture 75 Section 3: Target Persona

Lecture 76 Section 4: Alternatives

Lecture 77 Section 5: User Journey

Lecture 78 Section 6: The Problem

Lecture 79 Section 7: Assumptions

Lecture 80 Section 8: Proposed Solution

Lecture 81 Section 9: Risks

Lecture 82 Section 10: Impact Assessment & Metrics

Lecture 83 Summary

Section 10: Putting it all together in a PRD

Lecture 84 The one source of truth for a product or a feature

Lecture 85 What should you write a PRD for?

Lecture 86 The most important part of a PRD

Lecture 87 Solution space

Lecture 88 Execution space - functional, non-functional requirements & edge cases

Lecture 89 Execution space - risks, mitigation, launch plan, stakeholders & tracking

Lecture 90 Should I follow a template?

Lecture 91 Summary

Section 11: Tech concepts PMs must know

Lecture 92 How does the internet work?

Lecture 93 What happens in the frontend and backend?

Lecture 94 Databases and their types

Lecture 95 Common mistakes while working with databases

Lecture 96 How an API works?

Lecture 97 What is a webhook?

Lecture 98 Difference between webhook and API

Lecture 99 The different stages of software development

Lecture 100 How software is developed across different stages?

Lecture 101 Summary

Lecture 102 Tech questions asked in interviews and how to answer them

Section 12: Most common product interview questions & how to answer them

Lecture 103 Types of questions asked in product interviews

Lecture 104 How to answer a guesstimate question?

Lecture 105 Sample Question Practice: Guesstimation

Lecture 106 How to answer product design questions?

Lecture 107 Sample Question Practice: Design an alarm clock for the blind

Lecture 108 Sample Question Practice: How will you improve Spotify?

Lecture 109 Sample Question Practice: Favourite product

Lecture 110 Sample Answer Explained: Favourite product

Lecture 111 Behavioral questions: Master your 5 key stories

Lecture 112 Sample Question Practice: Why Product Management?

Lecture 113 Important frameworks to get you started

Lecture 114 The most essential tips and tricks

Section 13: Perfect your answers with mock interview questions

Lecture 115 How many flights fly out of Bangalore airport in a day?

Lecture 116 Unlock more mock interviews

Section 14: Understand the job market in India

Lecture 117 Product roles in Indian companies

Lecture 118 How do recruiters and hiring managers create a JD?

Lecture 119 What does the hiring process look like?

Lecture 120 Thorough research is important in job searching

Lecture 121 Follows these steps to identify good companies

Lecture 122 How to decide if a company is right for you?

Lecture 123 The effect of demand and supply

Lecture 124 Build a realistic career plan

Lecture 125 Summary

Section 15: Pick your ideal product role carefully

Lecture 126 Preferences to consider before you start applying

Lecture 127 Framework to assess the role and its responsibilities

Lecture 128 Salary range across companies and roles

Lecture 129 Fast-paced startup or a larger established company?

Lecture 130 Some practical considerations - location and notice period

Lecture 131 Summary

Section 16: Make your job application stand out from the crowd

Lecture 132 Importance of proof of work in the job market

Lecture 133 What do hiring managers look for in a proof of work?

Lecture 134 Don't just build a portfolio - Promote it right

Lecture 135 Elevator pitch: Present your most authentic story

Lecture 136 Templates to get started on your elevator pitch

Lecture 137 How to do a cold reachout?

Lecture 138 Summary

Section 17: Strategies to optimise your resume

Lecture 139 What do hiring managers look for in an ideal resume?

Lecture 140 How to beat an ATS?

Lecture 141 Should I use AI to write my resume?

Lecture 142 Perfect your profile summary

Lecture 143 Highlight your key skills and tools knowledge

Lecture 144 What should you include in work experience?

Lecture 145 Your educational background

Lecture 146 Course certifications: Show your willingness to upskill

Lecture 147 Optional: Interests and Hobbies

Lecture 148 Summary

This course is for anyone who wants to transition to a product management role and learn the basics from scratch.