Complete Guide To Inclusive & Accessible Content Creation

Learn why and how to create, write, and design content with inclusion and accessibility in mind

What you'll learn

Embed inclusion & accessibility into your already existing social media creation process

Develop confidence to talk about basic diversity and inclusion topics

Master the principles of creating accessible content

Become a good ally, ditch performative allyship

Learn to use inclusive frameworks for writing and design

Understand the realities of minoritised communities using on facts and stories

Requirements

No prerequisites required, we will walk through everything together :)

Description

Welcome to Inclusive Social Media: The Complete Guide to Inclusive & Accessible Content CreationThis is the only course you need to learn how to make your social media inclusive, accessible, and impactful. Whether you’re a content creator, digital marketer, entrepreneur, or simply someone who wants their voice to matter online, this course will give you the tools to create content that can truly reach everyone - the part of your audience you didn't know but excluded.With a carefully designed curriculum built over more than two years of research and development, this is one of the most comprehensive inclusivity courses available online.Even if you’ve never worked on accessibility before, this course will take you step-by-step from awareness to mastery. Here’s why:The course is designed by a diversity and inclusion expert who has lived experience of inequality and firsthand insight into how inclusive content changes lives.You’ll save yourself countless hours of trial and error by accessing the best practices, frameworks, and strategies all in one place.The course doesn’t cut corners—you’ll learn the “why” behind inclusivity, alongside practical “how-to” skills you can implement right away.The curriculum is built around real-world challenges faced by creators: from adding captions and alt text, to using pronouns correctly, to avoiding stereotypes and tokenism.It includes the practical features across platforms like Instagram and TikTok.We’ll take you through engaging video lessons, reflection exercises, and practical demonstrations that make accessibility simple and actionable.You’ll learn how to:Build a content flow that embeds inclusivity into every stage—from idea to post.Use inclusive language and avoid discriminatory expressions.Apply accessibility guidelines (captions, alt text, fonts, contrast, and more).Navigate Instagram and TikTok settings for accessibility and inclusivity.Learn how to be an ally and reduce online discrimination.The course is designed to implement in social media, but the principles can be applied across other marketing areas.By the end of this course, you’ll be confident in your ability to create content that doesn’t just reach a wider audience, but resonates with them.You’ll become a trusted, socially responsible creator whose brand stands for inclusivity, empathy, and impact.Sign up today and join a new wave of creators who believe social media should be a space where everyone feels seen, heard, and valued.

Overview

Section 1: Everyone starts here - essential foundation

Lecture 1 Learning objectives

Lecture 2 Minorities or minoritised?

Lecture 3 Lived experiences by numbers

Lecture 4 Empathy exercise

Lecture 5 Why the fight against intolerance is far from being over

Lecture 6 Social media as the vehicle for change

Lecture 7 Allyship and social media

Lecture 8 Identities, intersectionality, privilege and power

Lecture 9 Concepts that can save you a lot of headache

Lecture 10 Devastating real life impact of social media

Lecture 11 Impact vs intention

Lecture 12 You and your contribution

Section 2: 101 on diversity dimensions such as LGBT+, disability and ethnic minorities

Lecture 13 Chapter intro

Lecture 14 Understanding the difference between gender identity, gender expression and sex

Lecture 15 Deep dive into gender identities and attraction

Lecture 16 Intersectional feminism

Lecture 17 Introduction to disability

Lecture 18 Models of disability and the way forward

Lecture 19 Forms of disabilities

Lecture 20 Interacting with disabled people

Lecture 21 Reflection exercise - disability

Lecture 22 What do jelly beans have to do with race, ethnicity, nationality and cultural he

Lecture 23 History of racism in US and UK

Lecture 24 The 4 dimensions of racism

Lecture 25 Antiracism

Lecture 26 The impact of laws and public perception on minoritized groups

Section 3: Inclusive Social Media Principles - inclusion & accessibility frameworks to know

Lecture 27 Access vs accessibility & reflection exercise

Lecture 28 Digital accessibility with Web Content Accessibility Guidelines (WCAG)

Lecture 29 WCAG Perceivable pillar - captions and transcripts

Lecture 30 WCAG Perceivable pillar - alt text and image descriptions

Lecture 31 WCAG Perceivable pillar -visual cues, sequence and use of text

Lecture 32 WCAG Perceivable pillar - text contrast, colour, size and font

Lecture 33 WCAG Operable pillar

Lecture 34 WCAG Understandable pillar

Lecture 35 Accessibility considerations outside of WCAG

Lecture 36 Inclusive content: Topic, narrative and imagery

Lecture 37 Inclusive content: Trigger warnings

Lecture 38 Inclusive content: Gender neutral language

Lecture 39 Inclusive content: Disability inclusive language

Lecture 40 Inclusive content: Discriminatory language

Lecture 41 Actions you can take as a creator - collaboration

Lecture 42 Actions you can take as a creator - fair pay

Lecture 43 Action you can take as a creator - minimise online discrimination

Lecture 44 Actions you can take as a creator - political and financial influence

Section 4: Practical guidance on IG, TikTok and branding

Lecture 45 Chapter intro

Lecture 46 Instagram profile settings for inclusion

Lecture 47 Instagram accessibility features

Lecture 48 TikTok accessibility features

Lecture 49 Brand accessibility basics

Section 5: Embedding what you learnt into content creation

Lecture 50 Your personal shift

Lecture 51 Inclusive & Accessible branding

Lecture 52 Inclusive & Accessible content planning

Lecture 53 Inclusive & Accessible scripting

Lecture 54 Inclusive & Accessible creating/editing

Lecture 55 Inclusive & Accessible captions

Lecture 56 Inclusive & Accessible posting

Lecture 57 Minimum requirement checklist: creating with inclusion and accessibility in mind

Lecture 58 Let's make an impact together

Marketers, brand managers, (copy)writers, designers, social media managers wanting to learn how to create with inclusion and accessibility in mind,It also is for anyone who designs or writes content wanting to expand the reach of their audience