Co-Branding: Brand Partnership Marketing Strategy

Form Strategic Alliances To Drive Brand Awareness, Reach Wider Audiences And Boost Revenue

What you'll learn

Learn what co-branding means.

Understand how to use co-branding to increase brand awareness.

Differentiate between co-branding and marketing partnerships.

Understand how co-branding boosts revenue.

Adopt different forms of co-branding strategies.

Drive sales using co-branding strategies.

Create unique brand stories to reach a wider audience.

Train your marketing team to use co-branding strategies for business expansion.

Requirements

No specific requirements.

Description

Would you like to attract a wider audience? Do you need help increasing brand awareness? Do you require the necessary skills to acquire new customers and attain a higher market share? If your answer is yes to all these questions, this course is for you. The competitive nature of today’s business world means that brands look for new ways to achieve increased market value by partnering with other companies. Co-branding is an effective marketing strategy that involves the collaboration of two or more brands as part of a strategic alliance to boost market values for all parties involved. With co-branded services and products reaching consumers every day, you need to understand how to use brand partnerships to stay flexible and competitive. In this course, we will start by looking at the benefits of co-branding, including influencing purchasing decisions, unique identity and adding brand consistency. You will be given a comprehensive insight into why co-branding can offer an invaluable and competitive edge to your business. Then we will move on to brand strategy and management, helping you to ensure you have a solid framework to meet your goals. You will be offered case studies based on successful co-branding examples which will inspire and motivate you. Following this, we will cover marketing strategy and planning taking a deep dive into the steps you need to follow to ensure your campaign is successful. Next, you will learn how you can use co-branding to boost the experience of your customers and also reach wider audiences. Finally, we will discuss how you can build a foolproof team to drive your co-branding plan forward as well as look at what not to do!Ultimately, this course will give you the foundation you need to build successful co-branding partnerships, maximise current co-branding collaborations and create spectacular brand stories that will move your audience and boost revenue. Enrol now to learn more!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Co-branding: Brand Partnership Marketing Strategy

Lecture 2 Benefits Of Co-Branding

Lecture 3 Brand Strategy And Management

Lecture 4 Marketing And Strategy Planning

Lecture 5 Branding And Customer Experience

Lecture 6 How To Build A Co-Brand Team

Section 3: Conclusion

Lecture 7 Conclusion

Business owners and managers looking to drive sales through co-branding strategies.,Professionals seeking connections in co-branding and require a guide.,Company leaders who want to understand ways to implement co-branding to increase market value.,Marketing professionals interested in new ways of driving their businesses forward by partnering with another brand.,Professionals looking for new ways to reach a wider audience.,Business owners looking to strengthen their existing co-branding partnerships.,Entrepreneurs who want information about how to boost their new brand through co-branding strategies for business expansion.