Certification In Retail Management Operation

Complete guide applicable to any Retail Management and it’s different concepts Business and Operations Models

What you'll learn

You will learn the key factors in the Retail management, meaning and scope of retail, functions of retailing, marketing retail equations and career in retail.

Definition of Its different theories for the retail development, understanding the retail customers, needs for studying consumer behavior.

Retail in India, evolution of retail in India. Theories of retail development and business models in Retail.

Retail strategy and the concept of the business models, types of retail location, methods of evaluating trading area.

Learn about the merchandise management, process of merchandise planning. Cross merchandising.

Learn about the Human resource management in Retail which will include human resource for the Indian retail scenario and its different related information

This training will be useful if your job involves store operations profile and how to maintain the profitability level, store operational resources

Discover how to get the knowledge of sore design and visual merchandising, retail marketing and branding, retail management information system

Learn activity based costing and different other analysis, private labels and retail franchising and Supply Chain Management.

Requirements

An interest in Retail in India. Theories of Retail Development and business models in Retail.

Be interested in getting the knowledge of understanding retail customers, Retail Strategy, Store site selection, merchandise management

Have an interest in understanding the store operations and profitability, retail management information system. Managing retail marketing and branding. Enhancing the knowledge of supply chain management.

Description

Description:Retail Management is a comprehensive course that provides a thorough understanding of the fundamental principles, strategies, and techniques involved in managing a successful retail business. The course explores various aspects of retail operations such as customer service, inventory management, merchandising, sales, marketing, and store management. Through real-life case studies and practical examples, participants will gain valuable insights into the challenges and opportunities faced by retailers in today's competitive market.Key Highlights:Learn essential skills for managing a successful retail businessUnderstand customer behavior and develop effective sales strategiesMaster the art of visual merchandising and store layout optimizationGain insights into inventory management and supply chain processesExplore digital marketing techniques for retail businessesLearning Outcome:Learning Outcome 1Develop a solid understanding of retail management principles and conceptsLearning Outcome 2Learn techniques to effectively manage inventory and optimize stock levelsLearning Outcome 3Master the art of visual merchandising to enhance store appeal and boost salesLearning Outcome 4Gain insights into customer behavior and develop effective sales strategiesLearning Outcome 5Explore various marketing techniques and digital strategies for retail businessesCourse Requirement· You should have an interest in Retail management.· An interest in Retail in India. Theories of Retail Development and business models in Retail.· Be interested in getting the knowledge of understanding retail customers, Retail Strategy, Store site selection, merchandise management.· Have an interest in understanding the store operations and profitability, retail management information system. Managing retail marketing and branding. Enhancing the knowledge of supply chain management.Who this course is for:· Professionals with retail managerial position who are interested in management of Retail market store, achieving operational excellence and customer intimacy.· New professionals who is looking to see them successful in supply chain management.· Existing retail management professional who is looking to get more engagement and innovation from their teams and organizationsDescriptionWith this course as your guide, you learn how to:All the basic functions and skills required for the retail management skills.Transform retail management knowledge and how information system can be used for managing retail marketing stores in an efficient way for the current retail business climate.Get access to recommended templates and formats for the detail’s information related to retail management.Learn useful case studies, understanding the customers, retail strategy, , enhancing decision making related to store site selections and store operations and profitability with useful forms and frameworksInvest in yourself today and reap the benefits for years to comeThe Frameworks of the CourseEngaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn about Retail management, its importance through various chapters. How to explain retail management in the retail business today. The retail E- Business and how the retail business use information system. Retail management Information system and its effectiveness.Retail Management will help you to understand and how it should get maintained and managed accordingly to the functions in related to the retail industry or the organizations, and retail in India , theories of retail development business models in Retail that helps to understand the introduction of the retail related to understanding the retail consumer’s behavior. This video will also help to understand the details related to the functions of the retailer or the retail and how it related to the overall performance level of a retail industry, its various challenges related to the retail development in India that will help to understand the traditional business models in Indian Retails, the retail life cycle , the achieving the higher level of the sales volume within the retail market through understanding the retail consumers. Customer decision making process based on the customers buying and purchasing process, retail strategy, the retail value chain which is an important part of a managing the proper store site selection and how it should get maintained through different steps involved for the selection of the stores and its site selection. Different process of the merchandise management, related to the retail pricing strategies. Human resource management in retails will also help you to understand the different types of the HR Planning. Store operations, Store design and the details of supply chain management.The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment, film study and assignments to nurture and upgrade your Retail management in details.In the first part of the course, you’ll learn the most retail management system, its relation to Introduction to Retail, Retail in India, Theories of Retail Development and Business Models in India. Understanding the retail customers, retail strategy and store site selection. Merchandise Management.In the middle part of the course, you’ll learn how to develop a knowledge of store operations and profitability. You will get a knowledge on store design and visual merchandising, retail marketing and branding.In the final part of the course, you’ll develop the retail management information system, private labels and retail franchising. Supply chain management. You will get full support and all your quarries would be answered guaranteed within 48 hours.Course Content:Part 1Introduction and Study Plan· Introduction and know your Instructor· Study Plan and Structure of the Course1. Introduction to Retail1.1. Objectives1.2. Introduction1.3. Meaning and scope of Retail.1.4. Functions of Retailing1.5. Marketing Retail equations1.6. Rise of the Retailer1.7. Overview of the Global Retail Market1.8. Career in Retail.2. Retail In India.2.1. Organized Retail2.2. Evolution of Retail in India.2.3. Drivers of Retail Change in India.2.4. Size of Retail in India.2.5. Challenges to Retail Development in India.3. Theories of Retail Development and Business models in Retail.3.1. Evolution of Retail format (Popular stores and non- Stores Retail Format.3.2. Theories of Retail development.3.3. Concept of lifecycle in Retail.3.4. Traditional Business Model in Indian Retail.4. Understanding the Retail Consumer4.1. Objectives4.2. Introduction4.3. Need for studying consumer behavior.4.4. Factors influencing retail shoppers.4.5. Customers decision making process based customers buying process.5. Retail Strategy5.1. Objectives5.2. Introduction5.3. Concept of business world5.4. Strategy5.5. The Retail Value Chain.6. Store Site Selection.6.1. Objectives6.2. Introduction6.3. Types of Retail Location.6.4. Steps involved in choosing a retail location.6.5. Methods of evaluating a trading area.7. Merchandise Management.7.1. Objectives7.2. Introduction7.3. Meaning7.4. (Retail Merchandising, promotional merchandising and store management), Process of merchandise planning.7.4.1 . Gather Historical Information.7.4.2. Perform Qualitative analysis.7.4.3. Customer Profile Analysis.7.4.4. Department Analysis7.4.5. Visual Presentation analysis.7.5. The Assortment Planning.7.6. Methods of Merchandising Procurement.7.7. Cross merchandising7.8. A customer’s perspective.7.9. Retail Pricing7.9.1. Objectives of pricing7.9.2. Factors influencing pricing.7.10. Retail Pricing Strategies.8. Human Resource management in Retail8.1. Introduction.8.2. Human resource for Indian Retail scenario.8.3. Human Resource management in retailing8.4. Factors Influencing designing of organizational structure8.5. Human Resource functions in Retailing8.6. Task performed in a Retail firm.8.7. Long term and Short term HR Planning.9. Stores Operations and Profitability9.1. Introduction9.2. Store manager’s Responsibilities9.3. What Makes the perfect Retail store Manager?9.4. Staffing your Retail store.9.5. Store Operations Resources.9.6. Activity based costing9.7. VED Classification/Analysis.9.8. Budgeting and Planning.9.9. Time Management.10. Store Design and Visual Merchandising10.1. Introduction.10.2. Store Design and Layout10.3. Objectives of Store Design10.4. Visual MerchandisingPart 211. Retail marketing and Branding.11.1. Introduction.11.2. Retail Marketing.11.3. Concept of retail marketing11.4. Managing retail marketing.11.5. Retail marketing in India.11.6. Brand: Definition11.7. Brand: Positioning.12. Retail Management Information system12.1. Introduction.12.2. Electronic Data interchange.12.3. Customer Database Management.12.4. Electronic Retailing13. Price Label and Retail Franchising.13.1. Introduction13.2. Price Labels13.3. Franchising14. Supply Chain Management.14.1. Introduction14.2. Components of SCM.14.3. Types of Supply Chain.14.4. Purchase Negotiation.14.5. Retail supply Management.14.6. Supply chain And Relationship.14.7. Supply chain management Principles.14.8. Barriers to supply chain managing14.9. Retail Logistics.Part 315. Assignments

Overview

Section 1: 1. Introduction to Retail

Lecture 1 Introduction and know your Instructor

Lecture 2 Unit 1. Introduction to Retail..

Lecture 3 Unit 1.1..Objective of Introduction to Retail

Lecture 4 Unit 1.2.introduction to Retail

Lecture 5 Unit 1.3. Meaning and scope of Retail

Lecture 6 Unit 1.4.Functions of retailing

Lecture 7 Unit 1.5.Marketing retail equation

Lecture 8 Unit 1.6. Rise of the retailer

Lecture 9 Unit 1.7. Overview of the global retail market

Lecture 10 Unit 1.8. Career in Retail

Section 2: 2. Retail In India

Lecture 11 Unit 2. Retail in India (Objectives)

Lecture 12 Unit 2.1. Organised Retail

Lecture 13 Unit 2.2. Evolution of Retail in India

Lecture 14 Unit 2.3.Drivers of retail change in India

Lecture 15 Unit 2.4. Size of retail in India

Lecture 16 Unit 2.5. Challenges to Retail Development in India

Section 3: 3. Theories of Retail Development and Business models in Retail.

Lecture 17 Unit 3. Theories of Retail Development and Business Models in Retail

Lecture 18 Unit 3.1. Evolution of retail Format

Lecture 19 Unit 3.1. Continuation of Evolution of retail Format

Lecture 20 Unit 3.2. Theories of retail development

Lecture 21 Unit 3.3.Concept of lifecycle in retail

Lecture 22 Unit 3.4. Traditional business model in Indian Retail

Section 4: 4. Understanding the Retail Consumer

Lecture 23 Unit 4. Understanding the retail Consumer

Lecture 24 Unit 4.1. Understanding the retail Consumer ((Objectives)

Lecture 25 Unit 4.2. Understanding the retail Consumer (Introduction)

Lecture 26 Unit 4.3.Need for studying Consumer behaviour

Lecture 27 Unit 4.4. Factors influencing retail shoppers

Lecture 28 Unit 4.4. Continuation of factors influencing retail shopper

Lecture 29 Unit 4.4. Continuation of factors influencing retail shopper

Lecture 30 Unit 4.4. Continuation of factors influencing retail shopper

Lecture 31 Unit 4.4. Continuation of factors influencing retail shopper

Lecture 32 Unit 4.5. Customer Decision - making process based customers buying process

Lecture 33 Unit 4.5. Continuation of the customer and decision making process based custome

Section 5: 5. Retail Strategy

Lecture 34 Unit 5. Retail Strategy

Lecture 35 Unit 5.1. Retail Strategy (Objectives)

Lecture 36 Unit 5.2. Retail Strategy (Introduction)

Lecture 37 Unit 5.3. Concept of Business world

Lecture 38 Unit 5.4. Strategy

Lecture 39 Unit 5.5 . The retail value chain

Section 6: 6. Store Site Selection.

Lecture 40 Unit 6. Store Site Selection.

Lecture 41 Unit 6.1. Store Site Selection (Objectives)

Lecture 42 Unit 6.2. Store Site Selection (Introduction)

Lecture 43 Unit 6.3. Types of retail location

Lecture 44 Unit 6.3. Continuation of the types of retail stores

Lecture 45 Unit 6.3. Continuation of Types of Retail

Lecture 46 Unit 6.4. Steps involved in choosing a retail location

Lecture 47 Unit 6.5. Methods of evaluating a trading area

Section 7: 7. Merchandise Management.

Lecture 48 Unit 7. Merchandise Management

Lecture 49 Unit 7.1. Merchandise Management (Objectives)

Lecture 50 Unit 7.2. Merchandise Management ( Introduction)

Lecture 51 Unit 7.3. Merchandise Management (meaning)

Lecture 52 Unit 7.4. Retail Merchandising.

Lecture 53 Unit 7.4. (Continuation). Promotional merchandising

Lecture 54 Unit 7.4. Process of merchandise planning

Lecture 55 Unit 7 4.(Continuation). Store management

Lecture 56 Unit 7.4. (Continuation) Scope and strategies

Lecture 57 Unit 7.4.1. Gather Historical information

Lecture 58 Unit 7.4.2. Perform Qualitative Analysis

Lecture 59 Unit 7.4.3. Customer profile analysis

Lecture 60 Unit 7.4.4. Department analysis,Unit 7.4.5. Visual presentation analysis

Lecture 61 Unit 7.5. The Assortment planning

Lecture 62 Unit 7.6. Methods of Merchandise Procurement

Lecture 63 Unit 7.7. Cross Merchandising

Lecture 64 Unit 7.8. A customers perspective

Lecture 65 Unit 7.9. Retail pricing

Lecture 66 Unit 7.9.1. Objectives of pricing

Lecture 67 Unit 7. 9.2. Continuation of factors influencing pricing (Price sensitivity)….

Lecture 68 Unit 7. 9.2. Continuation of factors influencing pricing (Price sensitivity)..

Lecture 69 Unit 7. 9.2. Continuation of factors influencing pricing (Price sensitivity).

Lecture 70 Unit 7. 9.2. Continuation of factors influencing pricing (Price sensitivity).

Lecture 71 Unit 7. 9.2. Continuation of factors influencing pricing (Price sensitivity)

Lecture 72 Unit 7.9.2. Continuation of factors influencing pricing

Lecture 73 Unit 7.10.Retail Pricing Strategy

Section 8: 8. Human Resource management in Retail

Lecture 74 Unit 8. Human Resource management in Retail

Lecture 75 Unit 8.1. Human Resource management in Retail (Introduction)

Lecture 76 Unit 8.2. Human Resource for Indian Retail Scenario

Lecture 77 Unit 8.3. Factors influencing Designing of Organisational structure

Lecture 78 Unit 8.3. Human Resource management in Retailing

Lecture 79 Unit 8.5. Human Resource functions in retailing

Lecture 80 Unit 8.6. Tasks performed in a Retail firm

Lecture 81 Unit 8.7. Long term and short term HR planning

Lecture 82 Unit 8.8. Other important aspects of Human Resourcee

Section 9: 9. Stores Operations and Profitability

Lecture 83 Unit 9. Stores operations and Profitability

Lecture 84 Unit 9.1. Stores operations and Profitability (Introduction)

Lecture 85 Unit 9.2.Store manager responsibility

Lecture 86 Unit 9.3. What makes the perfect store manager

Lecture 87 Unit 9.4. Staffing your retail store.

Lecture 88 Unit 9.5. Store operation resources

Lecture 89 Unit 9.6. Activity based costing

Lecture 90 Unit 9.7. VED classifications or analysis

Lecture 91 Unit 9.8. Budgeting and Planning

Lecture 92 Unit 9.9. Time management

Section 10: 10. Store Design and Visual Merchandising

Lecture 93 Unit 10.1. Store design and visual merchandising (Introduction)

Lecture 94 Unit 10.2. Store design and Layout

Lecture 95 Unit 10.3. Objectives of store design

Lecture 96 Unit 10.4.Visual Merchandising

Section 11: 11. Retail marketing and Branding.

Lecture 97 Unit 11. Retail Marketing and Branding

Lecture 98 Unit 11.1.Retail marketing and Branding (Introduction)

Lecture 99 Unit 11.2. Retail marketing

Lecture 100 Unit 11.3.Concept of retail marketing

Lecture 101 Unit 11.3.Continuation of this part through different types of retail marketing.

Lecture 102 Unit 11.3.Continuation of this part through different types of retail marketing

Lecture 103 Unit 11.4. Managing retail marketing

Lecture 104 Unit 11.5.Retail marketing in India

Lecture 105 Unit 11.6.Brand-Definition

Lecture 106 Unit 11.7. Brand positioning

Section 12: 12. Retail Management Information system

Lecture 107 Unit 12.Retail management information system

Lecture 108 Unit 12.1. Retail management information system (Introduction)

Lecture 109 Unit 12.2. Electronic Data Interchange

Lecture 110 Unit 12.3. Customers Database management

Lecture 111 Unit 12.4. Electronic Retailing

Lecture 112 Unit 12.4. Continuation of Electronic Retailing

Section 13: 13. Price Label and Retail Franchising.

Lecture 113 Unit 13.1. Private level and Retail franchising (Introduction)

Lecture 114 Unit 13.Private labels and Retail franchising

Lecture 115 Unit 13.1. Continuation of Private labels and Retail franchising (Introduction)

Lecture 116 Unit 13.2. Private labels

Lecture 117 Unit 13.3. Franchising

Section 14: 14. Supply Chain Management.

Lecture 118 Unit 14.Supply chain management

Lecture 119 Unit 14.1. Supply Chain Management (Introduction)

Lecture 120 Unit 14.2 Components of supply chain management

Lecture 121 Unit 14.2.Continuation of components of supply chain management

Lecture 122 Unit 14.3.Types of supply chain management

Lecture 123 Unit 14.3. Continuation of Types of supply chain management

Lecture 124 Unit 14.4. Purchase negotiations

Lecture 125 Unit 14.5.Retail supply chain management

Lecture 126 Unit 14. 6. Supply channels and relationships

Lecture 127 Unit 14.7. Supply Chain Management principles

Lecture 128 Unit 14.7. Continuation of Supply Chain Management principles

Lecture 129 Unit 14.8. Barriers to supply chain management integration

Lecture 130 Unit 14.9. Retail logistics

Section 15: Assignment

Lecture 131 Unit 15. Assignment part

Professionals with retail managerial position who are interested in management of Retail market store, achieving operational excellence and customer intimacy.,New professionals who is looking to see them successful in supply chain management.,Existing retail management professional who is looking to get more engagement and innovation from their teams and organizations