Business Modeling Bootcamp

How to develop a business model around your great idea and understand the fundament basics of running a business.

What you'll learn

Become familiar with the basic elements of entrepreneurship

Understand the elements of great products and services

Become familiar with key business strategy documents

Understand the basic business fundamentals

Clarify your business idea and value proposition

Identify and analyze your target market

Develop strategies for relationship building with customers

Identify and select distribution channels for your products or services

Assessing Your Business Resource Requirements

Learn to assess potential partners and select partnership types

Identify and analyze the costs of starting and running your business

Design Revenue Streams

Assess profitability of a business

Develop a business model outline

Requirements

The only prerequisite for this course is having a business idea that you believe you can use to earn an income. This course is designed to be beginner friendly, with many of the topics discussed in a simple and easy to understand manner. As long as you have a business idea and you're keen to learn about the basics of creating a business, this course is for you.

Description

Hello there, intrepid entrepreneur! Starting a business can be one of the most exciting things a person does, it gives you an opportunity to develop a product or service you’re passionate about and make money as well, which is what most of us want to do. It can also offer you a chance to have more freedom and opportunities to enjoy the kind of lifestyle you have always wanted.At the same time, running a business can be stressful and frustrating, especially if you’re not getting the results that you want.We all start businesses with a great deal of enthusiasm and optimism (as we should) and then we hit bumps on the road where things don’t work out as planned. This can lead to not just getting frustrated, but can also hit our confidence and self-esteem and some entrepreneurs end up in a rut and find themselves emotionally and financially distressed. The time spent on a struggling business can end up draining an entrepreneur, draining their finances, getting them into debt (inside and outside the business) and also drain their very souls. (Sounds dramatic, but I know some of you can relate.)Despite the challenges you might be experiencing in running a business, I want you to know that there is always a solution for troubleshooting a business problem. A business is a system and anytime there is a problem in a system, there will be signs that point to where that problem is and how to fix it. I can relate to being a frustrated entrepreneur running a business, because though I have an MBA and a degree in entrepreneurship I have gone through all the stages of grief while running a business! And after years of working on my own business and working with entrepreneurs to develop their businesses, I have figured out what’s missing from many entrepreneurs' understanding of building a viable business.The problem is not the business idea as many entrepreneurs think it is. So many people think that if they come up with a better idea, then things will work out. Here's the thing- entrepreneurs often already have amazing ideas for products and services, that people desperately want and need. In fact if you look around you right now, observe the items in your room, some of them are not that creative or fancy and yet someone has developed a strong business model around products that some might describe as mundane. The number one problem is that as soon as entrepreneurs come up with an idea, they start the process of business planning (which is conventional wisdom) but they miss out on one crucial step, they don’t develop a business model BEFORE developing a business plan. So let’s break down the steps most entrepreneurs make;STEP ONE : The idea. The first thing most entrepreneurs do is start developing an idea and this a crucial step, without an idea, there is nothing to build.STEP TWO: The business plan. The next thing most entrepreneurs do is create a business plan for how they are going to run their business (yikes!)Don’t get me wrong, a business plan is an absolutely important tool of running a business and I’m not saying they have no value. What I am saying, is that most entrepreneurs skip the step between having their “AHA” moment when they first get their business idea and the step of creating a business plan. That step is developing a business model around your idea, so it should go;Develop the idea.Develop the business modelDevelop the business planYou might be wondering why developing a business model before developing a business plan is better.Firstly, it's easier. Now if you’ve ever tried to create a business plan, you understand how much of a headache it is to do one, it has sections in it that will require you to, have either studied business in college or hire professionals to help with and you may or may not have the ability, funding or time to do that. Whereas you don't need to be a business expert to start and complete a business model canvas or expand on one. Secondly, many entrepreneurs never finish developing their business plans. They focus on the parts they understand and get their business started on a shoestring budget and strategy, then work on their business day and night, while trying to plug as many holes as they can, to stay afloat. Whereas developing a business model, could be as simple as working on a Business Model Canvas over the course of an hour or two. To sum it up, preparing a business model before creating a business plan will help you clarify the basic foundations of your business, BEFORE you take the time to create a business plan around it and in some situations might lead you to realize that, as much as you like the product idea you have, that it wouldn’t actually work as a business and in this regard, doing a business model will save you the time and money you would spend on a business that is not going to work out. Now that I have hyped you up (hopefully) on how awesome business modeling is, let's look at what a business model is. A business model basically helps you answer the following questions;What is so great about your products or services that people will choose you over another business?Who you will be selling to, how are you going to develop relationships with customers and how are you going to get your products to them?What jobs are you going to have to do, to produce and deliver your products and services?What resources are you going to need, to do the jobs you’ve identified?Who will help you develop and grow your business?How much it is going to cost to start and keep your business running?How are you going to get paid for the products or services you sell?How much profit you will actually make and (very importantly) is the business worth starting?The great thing about business modeling is that you don’t have to be a business expert to create a business model and using  this simple to understand course, you will learn how to develop your business model, going step by step through the business model canvas.In the course you will also be exploring the basics of some common business tools, so that once you're done with the course, you will not only understand business modeling, but you will also be able to concisely communicate with business consultants, coaches, mentors and investors about what your business is about and what areas you need help with, because one of the challenges many entrepreneurs face when seeking help, guidance or services from professionals is not being sure if they are getting value for the money they give these experts and this often happens because of the knowledge gap between entrepreneurs' business skills and their service providers’ expertise.The purpose of this course is to;Help you understand of the basic fundamentals of developing a viable business around an idea you haveHelp you understand the basic fundamentals of business modelingHelp you develop a business model around your idea.Help you create an outline based on your business model that you can develop into a business planThis course will additionally;Align your professional skills to your business skills.Close the knowledge gap between you and potential business service providers.Advise you on the next steps to take once you’ve developed your business model outline.Course ResourcesApart from the course video content, included as complimentary tools to the bootcamp, are the following resources;Bootcamp Worksheet Booklet : A 44 page booklet, that you can fill in as a PDF or print out and fill in by hand, that contains all of the worksheets that you’ll use to develop your business model and even use in your business at a later date.Bootcamp Workbook: A 78 page workbook that contains worksheets to help you sort through your thoughts around the topics of the bootcamp, develop ideas, consider how the topics apply to your business and will also help you make decisions about your business.Bootcamp Glossary: A guide that contains definitions of business terms you will come across during the bootcamp.Work-along Videos: That will show you how you can fill in the worksheets for your own businesses and give you the confidence to complete other business tools that you may encounter in the course of running your business.Ideal Course ParticipantsIndividuals who just have a business idea, but have not yet started a business, due to the uncertainty on how to structure a business around their idea. (ie I have an idea for an app, but how do I turn the idea into a profitable business)Individuals who have already started a business, but feel they need to understand more about business fundamentals to troubleshoot issues they are having in their business. (ie I have already started a business, but it's struggling and I'm not quite sure what the real issue is)Individuals who do not have a background in business, but are creating (or have created) a business based on an idea developed from an area of expertise. (ie I studied pottery making and I'm great at making pottery, but I'm not sure how to develop my passion into a business)Individuals who have a business background, but from an administration perspective and not from a founder perspective. (ie I studied business in college, but the focus was on giving me the skills to work in someone else's business, I'm not sure what steps to take to start my own.)Individuals who have been asked to consider partnering up with a business founder, but need a basic understanding of business fundamentals to decide if investing their time and money into the business would be a good idea. (ie someone I know has asked me to be a cofounder of their business, or give them money to start a business, how do I tell if the idea has potential?)Individuals at any educational level, the coursework is designed to go in depth and simplify complex topics. (ie I didn't go to college, I only went past high-school, will I be able to understand the course content?) Yes, the answer is yes and if there is anything you don't quite understand, send me a message and I'll work on making it clearer for you :)Course DurationDepending on how much time you are able to dedicate to the course, there are different tracks that you can follow to complete the course;The Paced Track: This would see you complete the bootcamp in 30 days.The Fast Track: This would see you complete the bootcamp in 14 days.The Express Track : This would see you complete the bootcamp in 6 days of full-time study.These tracks are simply a guide, you get to decide your pace, because you know how much time you're realistically able to dedicate and you also know how much time it takes for you to go through course material on average, especially when studying on your own. The goal isn't to complete the course as quickly as possible, but to get as much value from it as possible. Let's Get Started!Don’t allow yourself to remain frustrated and stagnant as an entrepreneur, all it takes is one step at a time to solve the problems you are facing and start developing a business that actually thrives. Get clarity and troubleshoot your business today, so that it can start to thrive :)

Overview

Section 1: Welcome To The Business Modeling Bootcamp

Lecture 1 Bootcamp Introduction

Section 2: Bootcamp Resources

Lecture 2 Bootcamp Worksheet Booklet

Lecture 3 Bootcamp Workbook

Lecture 4 Bootcamp Glossary

Section 3: Introduction To Business Modeling

Lecture 5 Module Introduction | Introduction to Business Modeling

Lecture 6 Concept Brief | Introduction to Business Modeling

Lecture 7 Concept Explored | Introduction to Business Modeling

Lecture 8 Concept Example | Introduction to Business Modeling

Lecture 9 Summary and Key Terms | Introduction to Business Modeling

Lecture 10 Common Mistakes | Introduction to Business Modeling

Lecture 11 Practical Exercises | Introduction to Business Modeling

Section 4: Value Propositions

Lecture 12 Introduction to Value Propositions

Lecture 13 Concept Brief | Value Propositions

Lecture 14 Concept Explored | Value Propositions

Lecture 15 Concept Examples | Value Propositions

Lecture 16 Summary & Key Terms | Value Propositions

Lecture 17 Common Mistakes | Value Propositions

Section 5: Practical Exercises | Value Propositions

Lecture 18 Practical Exercises Introductions

Lecture 19 Exercise Instructions | Value Proposition Canvas

Lecture 20 Work-Along Video | Value Proposition Canvas

Lecture 21 Exercise Instructions | Empathy Map

Lecture 22 Work-Along Video | Empathy Map

Lecture 23 Exercise Instructions | SWOT Analysis

Lecture 24 Work-Along Video | SWOT Analysis

Lecture 25 Exercise Instructions | Competitor Analysis

Lecture 26 Work-Along Video | Competitor Analysis

Lecture 27 Workbook Instructions | Value Proposition

Lecture 28 Workbook Summary Video | Value Proposition Module

Lecture 29 Final Module Instructions

Section 6: Customer Segments

Lecture 30 Module Introduction | Customer Segments

Lecture 31 Concept Brief | Customer Segments

Lecture 32 Concept Explored | Customer Segments

Lecture 33 Concept Example | Customer Segments

Lecture 34 Summary & Key Terms | Customer Segments

Lecture 35 Common Mistakes | Customer Segments

Section 7: Practical Exercises | Customer Segments

Lecture 36 Practical Exercises Introduction | Customer Segments

Lecture 37 Exercise Instructions | Customer Segmentation Worksheet

Lecture 38 Work Along Video | Customer Segmentation

Lecture 39 Exercise Instructions | Customer Persona Worksheet

Lecture 40 Work Along Video | Customer Persona

Lecture 41 Exercise Instructions | Customer Profile Worksheet

Lecture 42 Work Along Video | Customer Profile

Lecture 43 Workbook Instructions | Customer Segments Module

Lecture 44 Workbook Summary Video | Customer Segmentation

Lecture 45 Final Module Instructions

Section 8: Customer Relationships

Lecture 46 Module Introduction | Customer Relationships

Lecture 47 Concept Brief | Customer Relationships

Lecture 48 Concept Explored | Customer Relationships

Lecture 49 Concept Examples | Customer Relationships

Lecture 50 Summary & Key Terms | Customer Relationships

Lecture 51 Common Mistakes | Customer Relationships

Section 9: Practical Exercises | Customer Relationships

Lecture 52 Practical Exercises Introduction & Exercise Instructions

Lecture 53 Work Along Video | Customer Journey Map

Lecture 54 Workbook Instructions | Customer Relationships Module

Lecture 55 Workbook Summary Video | Customer Relationships

Lecture 56 Final Module Instructions

Section 10: Customer Channels

Lecture 57 Module Introduction | Channels

Lecture 58 Concept Brief | Channels

Lecture 59 Concept Explored | Channels

Lecture 60 Concept Examples | Channels

Lecture 61 Summary & Key Terms | Channels

Lecture 62 Common Mistakes | Channels

Section 11: Practical Exercises | Customer Channels

Lecture 63 Practical Exercise Introduction & Exercise Instructions

Lecture 64 Work Along Video | Channel Assessment Worksheet

Lecture 65 Workbook Instructions | Customer Channels

Lecture 66 Workbook Summary Video | Customer Channels

Lecture 67 Final Module Instructions

Section 12: Key Activities

Lecture 68 Module Introduction | Key Activities

Lecture 69 Concept Brief | Key Activities

Lecture 70 Concept Explored | Key Activities

Lecture 71 Concept Examples | Key Activities

Lecture 72 Summary & Key Terms | Key Activities

Lecture 73 Common Mistakes | Key Activities

Section 13: Practical Exercises | Key Activities

Lecture 74 Practical Exercise Introduction & Exercise Instructions

Lecture 75 Work Along Video | Key Activities Worksheet

Lecture 76 Workbook Instructions | Key Activities

Lecture 77 Workbook Summary Video | Key Activities

Lecture 78 Final Module Instructions

Section 14: Key Resources

Lecture 79 Module Introduction | Key Resources

Lecture 80 Concept Brief | Key Resources

Lecture 81 Concept Explored | Key Resources

Lecture 82 Concept Examples | Key Resources

Lecture 83 Summary & Key Terms | Key Resources

Lecture 84 Common Mistakes | Key Resources

Section 15: Practical Exercises | Key Resources

Lecture 85 Practical Exercises Introduction & Exercise Instructions

Lecture 86 Work Along Video | Key Resources Worksheet

Lecture 87 Workbook Instructions | Key Resources

Lecture 88 Workbook Summary Video | Key Resources

Lecture 89 Final Module Instructions

Section 16: Key Partnerships

Lecture 90 Module Introductions | Key Partnerships

Lecture 91 Concept Brief | Key Partnerships

Lecture 92 Concept Explored | Key Partnerships

Lecture 93 Concept Examples | Key Partnerships

Lecture 94 Summary & Key Terms | Key Partnerships

Lecture 95 Common Mistakes | Key Partnerships

Section 17: Practical Exercises | Key Partnerships

Lecture 96 Practical Exercise Introduction & Exercise Instructions

Lecture 97 Work Along Video | Key Partnerships

Lecture 98 Workbook Instructions | Key Partnerships

Lecture 99 Workbook Summary Video | Key Partnerships

Lecture 100 Final Module Instructions

Section 18: Cost Structure

Lecture 101 Module Introduction | Cost Structure

Lecture 102 Concept Brief | Cost Structure

Lecture 103 Concept Explored | Cost Structure

Lecture 104 Concept Examples | Cost Structure

Lecture 105 Summary & Key Terms | Cost Structure

Lecture 106 Common Mistakes | Cost Structure

Section 19: Practical Exercises | Cost Structure

Lecture 107 Practical Exercises Introduction

Lecture 108 Exercise Instructions | Startup Cost Checklist

Lecture 109 Work Along Video | Startup Cost Checklist

Lecture 110 Exercise Instructions | Key Activities Cost Worksheet

Lecture 111 Work Along Video | Key Activities Cost Worksheet

Lecture 112 Exercise Instructions | Key Resources Total Cost Worksheet

Lecture 113 Work Along Video | Key Resources Total Cost Worksheet

Lecture 114 Exercise Instructions | Startup Costs Structure

Lecture 115 Work Along Video | Startup Costs Structure

Lecture 116 Exercise Instructions | Total Startup Costs

Lecture 117 Work Along Video | Total Startup Costs

Lecture 118 Exercise Instructions | Final Costing

Lecture 119 Work Along Video | Final Costing

Lecture 120 Workbook Instructions | Cost Structure Module

Lecture 121 Workbook Summary Video | Cost Structure

Lecture 122 Final Module Instructions

Section 20: Revenue

Lecture 123 Module Introduction | Revenue

Lecture 124 Concept Brief | Revenue

Lecture 125 Concept Explored | Revenue

Lecture 126 Concept Examples | Revenue

Lecture 127 Summary & Key Terms | Revenue

Lecture 128 Common Mistakes | Revenue

Section 21: Practical Exercises | Revenue

Lecture 129 Practical Exercises Introductions

Lecture 130 Exercise Instructions | Revenue Models & Streams Worksheet

Lecture 131 Work Along Video | Revenue Models & Streams

Lecture 132 Exercise Instructions | Profit & Loss Worksheet

Lecture 133 Work Along Video | Profit & Loss Worksheet

Lecture 134 Workbook Instructions | Revenue Streams

Lecture 135 Workbook Summary Video | Revenue Streams

Lecture 136 Final Module Instructions

Section 22: Capstone Project

Lecture 137 Introduction | Capstone Project

Lecture 138 Concept Brief | Capstone Project

Lecture 139 Concept Explored | Capstone Project

Section 23: Practical Exercises | Capstone Project

Lecture 140 Practical Exercise Introduction

Lecture 141 Capstone Sample Overview Video

Lecture 142 Exercise Instructions | Executive Summary & Company Overview

Lecture 143 Overview Video | Executive Summary & Company

Lecture 144 Exercise Instructions | Products - Services & Ranges

Lecture 145 Overview Video | Products - Services & Ranges

Lecture 146 Exercise Instructions | Market Overview

Lecture 147 Overview Video | Market Overview

Lecture 148 Exercise Instructions | Operations Management

Lecture 149 Overview Video | Operations Management

Lecture 150 Exercise Instructions | Human Resources

Lecture 151 Overview Video | Human Resources

Lecture 152 Exercise Instructions | Partnerships

Lecture 153 Overview Videos | Partnerships

Lecture 154 Exercise Instructions | Financial Summary

Lecture 155 Overview Video | Financial Summary

Lecture 156 Exercise Instructions | Conclusion

Lecture 157 Overview Video | Conclusion

Section 24: Final Thoughts

Lecture 158 Final Thoughts

Individuals who have an idea but have not yet started a business, due to the uncertainty of how or where to start.,Individuals who have already started a business, but feel they need to understand more about business fundamentals to troubleshoot issues they are having in their business.,Individuals who do not have a background in business, but are creating (or have created) a business based on an idea developed from an area of expertise.,Individuals who have a business background, but from an administration perspective and not from a founder perspective.,Individuals who have been asked to consider partnering up with a business founder, but need a basic understanding of business fundamentals to decide if investing their time and money into the business would be a good idea.,Individuals at any educational level, the coursework is designed to go in depth and simplify complex topics.