Business Fundamentals: Marketing Strategy

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

What you'll learn

Why we need Marketing

Why a career in Marketing can be really interesting

How to build a Marketing plan

Understand customers and their needs, wants, and demands

Perform marketing research

Carry out customer segmentation

Set up the 4Ps of Marketing

Leverage product mix and pricing strategies

Organize marketing campaigns

Calculate Customer Lifetime Value

Requirements

The course is suitable for people with business education and for people without business education

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:Business Strategy   Management and Leadership   Marketing StrategyThere is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:Building a Marketing planConducting marketing researchCollecting primary data for marketing researchPerforming client segmentationSelecting a target customer groupUnderstanding the 4Ps of MarketingClassifying a firm’s productsThe importance of product brandingSubtleties of product packagingUnderstanding the factors shaping product pricingThe right way to approach product pricingOrganizing product distributionSetting up an effective promotional campaignWorking with the four Ps of Marketing in a dynamic environmentEstablishing and Tracking KPIsCalculating and monitoring Customer Lifetime ValueUnderstanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.   This is why we created this course for you! Each of the topics listed above is explained in a clear and effective way and we make sure to provide plenty of practical examples that will help you reinforce what you have learned. These examples make it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.   So, what are you waiting for?Click the “Buy now” button and let’s begin this journey together!

 

Overview

Section 1: Welcome! Introduction to Marketing Strategy and Management

Lecture 1 Marketing Strategy and Management: What does the course cover?

Lecture 2 Introduction to Marketing

Lecture 3 Why companies need Marketing?

Lecture 4 Who chooses a career in Marketing?

Lecture 5 Understanding the essential types of processes we have in Marketing

Section 2: Creating a successful Marketing Strategy

Lecture 6 Using a Marketing Plan - An essential tool for all marketeers

Lecture 7 Understanding customers and what drives their behavior: needs, wants, & demands

Lecture 8 Making sound business decisions: leveraging marketing research

Lecture 9 Going through the various stages of marketing research

Lecture 10 Learn how to collect primary data for marketing research

Lecture 11 Client segmentation - The right way to address client needs

Lecture 12 Selecting a target customer group

Section 3: Shaping the Marketing Mix

Lecture 13 The fundamental concept we want you to learn - The 4Ps of Marketing

Section 4: Shaping the Marketing Mix - Product decisions

Lecture 14 What is important when we talk about a company's products?

Lecture 15 Classifying a firm's products

Lecture 16 Understanding and taking advantage of the usual product lifecycle

Lecture 17 The importance of product branding

Lecture 18 The exterior matters - product packaging

Section 5: Shaping the Marketing Mix - Pricing decisions

Lecture 19 Understanding the factors shaping product pricing

Lecture 20 A good Marketing Manager has an idea about the demand curve of their product

Lecture 21 Break-even calculations: a valuable planning tool

Section 6: Shaping the Marketing Mix - Place decisions

Lecture 22 The best way to organize product distribution

Lecture 23 The various types of distribution channels

Lecture 24 E-commerce: the fastest growing distribution channel for the last decade

Section 7: Shaping the Marketing Mix - Promotion decisions

Lecture 25 Why do we need to promote our products?

Lecture 26 Setting up an effective marketing campaign

Lecture 27 The growing importance of social media

Section 8: Setting up a dynamic Marketing Mix

Lecture 28 The four Ps of Marketing in a dynamic environment

Section 9: Marketing decisions that are crucial in the long run

Lecture 29 How to work with a Marketing budget

Lecture 30 Monitoring of Key Performance Indicators (KPIs)

Lecture 31 Short and long term Marketing goals

Lecture 32 An invaluable tool for experienced marketeers: Customer Lifetime Value (CLV)

Lecture 33 Case study: Coca-Cola and Christmas

Section 10: Tesla's marketing strategy - Case study

Lecture 34 Intro to Tesla marketing

Lecture 35 Tesla's segmentation problem

Lecture 36 A proof of Tesla's brand strength

Lecture 37 Tesla's pricing

Lecture 38 Before or after savings?

Lecture 39 Federal tax incentives for EVs

Lecture 40 Tesla's distribution strategy

Lecture 41 Bonus lecture

Aspiring entrepreneurs,Business owners,Business executives,Marketing executives,MBA graduates,Students who want to learn how to set up a successful business venture