Business Fundamentals: Corporate Strategy

Business Strategy: Understand What It Takes To Be Successful In Business

What you'll learn

Perform industry analysis

Execute competitor analysis

Apply the Five forces model

Assess the bargaining power of suppliers and clients

Understand the threat of substitute products and new industry entrants

Apply Game theory in practice

Study how competitors behave: Cooperation or Competition

Focus on the way companies acquire a competitive advantage

Study the three main competitive strategies: Cost leadership, DIfferentiation, and Niche

Discuss the advantages of vertical and horizontal integration

Learn how to perform a SWOT analysis in practice

Requirements

The course is suitable for people with business education and for people without business education

Description

If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:Business Strategy   Management and Leadership   Marketing Strategy   There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:    The industry lifecycle model and its four stages: Introduction, Growth, Maturity, and Decline   Porter’s five forces model   The bargaining power of buyers   The bargaining power of clients   The threat of new entrants   The threat of substitute products   Game theory   The typical company lifecycle   What a competitive advantage is   How to choose the optimal competitive strategy: Cost leadership, Differentiation, or Niche   The dangers of pursuing a hybrid strategy   How to choose whether to grow organically or through M&A   The difference between horizontal and vertical integration   The advantages and dangers of outsourcing   How to apply a SWOT analysis in practice   These are interesting and important topics and you can’t expect to build a solid business if you have not studied them in detail.    This is precisely why this is an excellent course! Each of these concepts is explained in a clear and effective way and we touch on all topics with the necessary level of detail.   The course contains plenty of real-life examples, which makes it even more fun and easy to understand. In addition, we have prepared a ton of supplemental resources for you:  quiz questions with explanations, course notes, PDF files, and so on.    So, what are you waiting for?Click the “Take this course” button and let’s begin this journey together!

 

Overview

Section 1: Introduction - What does the course cover? - Welcome onboard!

Lecture 1 What does the course cover?

Section 2: The fundamentals - Why companies need a Strategy and how a Strategy helps firms

Lecture 2 Why companies need a Strategy

Lecture 3 Distinguishing Corporate and Business Strategy

Lecture 4 The Mission, Goals, and Values statements

Section 3: The industry life cycle model - an invaluable tool for practitioners

Lecture 5 Introducing the industry life cycle model

Lecture 6 Here is why you need to know about the industry lifecycle model

Lecture 7 The introduction stage

Lecture 8 The growth stage - Sales are ramping up

Lecture 9 The maturity stage - It's time to make some money

Lecture 10 The decline stage

Section 4: The five forces model: you need this model before investing in an industry

Lecture 11 The five forces model - An invaluable tool for practitioners

Lecture 12 The threat of new entrants

Lecture 13 The threat of substitute goods

Lecture 14 Competitor analysis

Lecture 15 Managing the relationship with suppliers

Lecture 16 The bargaining power of clients

Lecture 17 Applying The Five Forces model in practice

Section 5: Game theory applied in a corporate context

Lecture 18 The essence of zero-sum games

Lecture 19 Game theory and why it is useful in Strategy

Lecture 20 Understanding the Prisoner's dilemma and its implications in the business world

Lecture 21 Gametheory shown in practice

Section 6: Understanding the concept of competitive advantage

Lecture 22 Internal decision making

Lecture 23 Introducing the company life cycle model

Lecture 24 What is a competitive advantage and why companies need it

Lecture 25 Acquiring a sustainable competitive advantage

Lecture 26 The fundamental role of resources and capabilities

Lecture 27 Acquiring a competitive advantage

Section 7: Competing with the other companies in the industry: Choosing a competitive model

Lecture 28 Focusing on Competitive strategy

Lecture 29 The cost leadership strategy - sell cheap

Lecture 30 Differentiation - be better and different

Lecture 31 Niche strategies - serve a specific sub-segment of people in the best way

Lecture 32 Hybrid strategies and why they can be dangerous

Section 8: The types of growth strategies used by companies

Lecture 33 The main types of growth strategies

Lecture 34 Organic growth - building a solid foundation and growing from the inside

Lecture 35 Inorganic growth - Using the potential of M&A to acquire third party companies

Lecture 36 Growing horizontally

Lecture 37 Growing vertically

Section 9: The SWOT framework

Lecture 38 SWOT analysis - a useful framework for strategic analysis

Lecture 39 SWOT analysis in practice - analyzing Starbucks

Section 10: Tesla - practical case study

Lecture 40 Tesla's mission and vision statements

Lecture 41 Industry analysis - The electric vehicles market

Lecture 42 More than an auto producer

Lecture 43 Tesla - Porter's five forces

Lecture 44 The company life cycle model

Lecture 45 Why is Tesla (today) so very similar to Apple (10 years ago) ?

Lecture 46 The relationship between Tesla and SpaceX

Lecture 47 Tesla competitive advantages

Lecture 48 Tesla SWOT analysis

Lecture 49 Completing 100%

Aspiring entrepreneurs,Business owners,Business executives,Business analysts,Students who want to learn how to set up a successful business venture