Business English - Marketing & Sales - The Complete Guide

Learn Perfect Business English - Improve Your Marketing and Sales Skills

What you'll learn

You'll learn amazing Business English language & skills related to Sales and Marketing

You'll learn vocabulary to help you with all aspects of Sales

You'll learn to describe Sales & Marketing concepts in perfect Business English

You'll learn to make amazing pitches and proposals in Business English

You'll learn Marketing Strategies & how to execute them using Business English

You'll learn great writing skills for Sales & Marketing

Requirements

You should have at least A2-level English

Description

Hello! I'm Francis, and I'm excited to be your guide on Udemy for this course, Business English - Marketing & Sales. This course is all about helping you get better at talking about marketing and sales in Business English.Who Is This Course For?You Work in Sales or Marketing: If your job is to sell things or plan how to sell things, this course will make your Business English better for work.You Want to Work in English: You don't need to be in marketing or sales now. If you want a job where you need to speak English, this course is for you. In many jobs, you need to know a little about selling or marketing, like helping your team or sharing your ideas.You're Still Studying/Recently Graduated: If you are looking for your first job, speaking English or not, this Business English course will help you improve your marketing and sales skillsWhat Will You Learn?Business English - Marketing and Sales - Unit 1 - Introduction: First, we'll say hello and tell you what this course is all about.Business English - Marketing and Sales - Unit 2 - Sales Techniques: Learn how to talk about different ways to sell things in English.Business English - Marketing and Sales - Unit 3 - Marketing Strategies: We'll show you how to discuss plans for selling products or services.Business English - Marketing and Sales - Unit 4 - Pitches & Proposals: Get better at presenting your ideas and plans in English.Business English - Marketing and Sales - Unit 5 - Writing Skills for Sales & Marketing: Improve your writing for emails, ads, and more.Business English - Marketing and Sales - Unit 6 - Conclusion: We'll wrap up everything you've learned and talk about what's next.Why Join This Course?Learn From Experience: I've been teaching English for over 12 years, including time as an IELTS examiner. I know how to make learning fun and useful.Real Situations: This course uses examples from the real world of work. You'll learn Business English that you can use right away. Plus, you'll learn from my experience being in the world of Marketing & Sales. Join Many Happy Students: Over 100,000 students have already improved their Business English (and English in general!) with my courses. You can be next!What Will You Gain?Speak About Marketing and Sales: Feel more confident in your Business English when talking about sales or marketing.Better Business English Writing Skills: Write emails and messages that are clear and professional.Useful Business English Knowledge: Learn English that will help you at work, not just in marketing and sales.Ready to Start?Join me in Business English - Marketing & Sales. Let's take your English to the next level together. See you in class!"

Overview

Section 1: Unit 1 - Introduction to Sales & Marketing in Business English

Lecture 1 Welcome to Business English - Sales & Marketing Course

Lecture 2 Important Sales and Marketing Vocabulary

Lecture 3 Easily Confused Words in Sales and Marketing

Lecture 4 Qualities of Successful Salespeople in Business English

Lecture 5 Using Business English in Sales and Marketing

Lecture 6 What Is Your Approach to Sales and Marketing?

Lecture 7 Setting Goals for Sales & Marketing

Section 2: Sales Techniques & Strategies

Lecture 8 Important Business English Vocabulary for Sales Techniques

Lecture 9 Sales Techniques in Action

Lecture 10 Business English Rules for Engaging the Customer

Lecture 11 How to Talk About Product Features in Business English

Lecture 12 How to Talk About Product Benefits in Perfect Business English

Lecture 13 Using Sales Techniques to Qualify Your Customer

Lecture 14 Identifying and Handling Customer Objections in Business English

Lecture 15 How to Overcome Your Customers' Objections Using Perfect Business English

Lecture 16 Overcoming Objections - Business English Roleplay

Lecture 17 Great Business English Phrases for Upselling

Lecture 18 Closing the Deal With Perfect Business English

Lecture 19 Sales Strategies for Social Media

Lecture 20 How to Use the Right Business English Words on Social Media

Lecture 21 Quiz! Business English for Sales

Section 3: Marketing Concepts & Strategies

Lecture 22 Important Marketing Concepts in Business English

Lecture 23 How to Conduct Market Research in Perfect Business English

Lecture 24 Important English Verbs for Market Research

Lecture 25 How to Write Perfect Marketing Copy in Business English

Lecture 26 How to Use Power Words to Make Your Marketing Shine

Lecture 27 The Importance of Being Clear and Concise in Marketing

Lecture 28 How to Use Social Proof in Business English Marketing

Lecture 29 How to Write an Effective Call To Action in Business English

Lecture 30 How to Use Perfect Business English to Respond to Comments and Reviews

Lecture 31 How to Talk about Price in Business English

Lecture 32 Quiz! Business English Marketing

Section 4: Pitches & Proposals

Lecture 33 Key Business English Concepts for Pitches and Proposals

Lecture 34 Introduction to Elevator Pitches in Sales and Marketing

Lecture 35 Writing a Great Hook in Perfect Business English

Lecture 36 How to Organize a Business English Elevator Pitch

Lecture 37 Pitches - Explaining the Problem

Lecture 38 Pitches - How To Present Your Solution and Make a Sale

Lecture 39 Pitches - How to Explain Why Your Product is Special

Lecture 40 Pitches - Negotiating and Closing the Deal

Lecture 41 Writing a Proposal in Perfect Business English

Lecture 42 How to Write an Executive Summary

Lecture 43 Important Rules for Writing Proposals in Business English

Lecture 44 How To Write About Your Qualifications and Experience in Business English

Lecture 45 Quiz! Pitches and Proposals

Section 5: Business English Writing Skills for Sales & Marketing

Lecture 46 Different Types of Writing in Sales and Marketing

Lecture 47 Differences Between Writing and Speaking in Sales and Marketing

Lecture 48 Make Your Writing More Formal in Sales and Marketing

Lecture 49 Rules for Formal Writing in Sales and Marketing

Lecture 50 One Quick Tip to Make Your Business English Writing More Professional

Lecture 51 How to Describe Your Product in Perfect Business English

Lecture 52 How to Do a Press Release in Sales & Marketing

Lecture 53 Common Business English Mistakes in Sales & Marketing Writing

Lecture 54 Quiz! Sales & Marketing Writing Skills

Section 6: Bringing it together

Lecture 55 Sales & Marketing - Review of Strategies

Lecture 56 Sales & Marketing - Review of Elevator Pitch

Lecture 57 Sales & Marketing - Review of Copy Writing

Lecture 58 Sales & Marketing - Course Conclusion

If you work in Sales & Marketing, this course is for you,If you have a job speaking English, or want to get a job speaking English, this course is for you,If you are still studying at university and want to be prepared for the job market, this course is for you,If you graduated recently but you haven't started working yet, this course is for you