Build Winning Corporate Culture: Drive Success With Strategy

Learn to design, implement, and manage corporate culture to drive employee engagement and business success

What you'll learn

Understand the fundamentals of corporate culture and its impact on business success.

Learn an eight-step model to build, implement, and manage a strong company culture.

Develop strategies to align culture with vision, mission, and values.

Master techniques to embed culture into daily operations, from hiring to performance.

Requirements

No prior experience is required; this course is open to anyone interested in understanding and building effective corporate cultures.

Description

Corporate culture is the backbone of any successful organization, influencing employee engagement, productivity, and overall business performance. This comprehensive online course, led by industry expert Mike Pritula, is designed to equip HR professionals and business leaders with the knowledge and tools to effectively describe, implement, and manage corporate culture within their companies. Through six in-depth lessons, you’ll explore best practices, real-world case studies, and practical strategies to build a strong, cohesive, and high-performing organizational culture.What you’ll learn:• Understanding Corporate Culture: Gain a deep understanding of what corporate culture is, its significance in business, and how it emerges within an organization.• Eight-Step Model for Building Culture: Learn a structured approach to developing corporate culture, including describing desired employee behaviors, creating rituals, selecting culturally aligned candidates, integrating newcomers, and more.• Describing Company Culture: Master the process of articulating your company’s culture through desired employee behaviors, involving key stakeholders, and aligning with vision, mission, and values.• Implementing Culture in Daily Operations: Discover how to embed culture into everyday business activities, from recruitment and onboarding to training and performance management.• Communicating and Training on Culture: Develop effective communication strategies to disseminate cultural values across the organization and train employees to embody these values.• Building a Culture of Success: Explore the seven elements that contribute to a successful company culture, including transparency, positivity, recognition, and more.Course Program:1. What is Company Culture: Explore the definition, importance, and emergence of corporate culture, with a case study on Netflix’s corporate culture.2. The Eight-Step Model: Learn a comprehensive model for building corporate culture, including creating rituals, selecting aligned candidates, and integrating newcomers, with a case study on Miro’s corporate culture.3. Describing Company Culture: Understand how to articulate desired employee behaviors, involve stakeholders, and align with vision and values, with a case study on Tesla’s corporate culture.4. Implementing Culture in Daily Operations: Discover strategies for embedding culture into recruitment, onboarding, and daily activities, with case studies on Starbucks and Buffer’s corporate cultures.5. Launching and Communicating Culture: Develop communication plans to disseminate cultural values and train employees, with a case study on Basecamp’s corporate culture.6. Building a Culture of Success: Explore the seven key elements of a successful corporate culture, with an additional case study on Starbucks’ corporate culture.Course Features:• Expert Instruction: Learn from Mike Pritula, a renowned HR leader with over 15 years of experience in building and managing corporate cultures.• Flexible Learning: Access six recorded lessons at your own pace, with one lesson released per week.• Practical Application: Engage in weekly homework assignments with personalized feedback to reinforce learning and apply concepts to real-world scenarios.• Interactive Community: Participate in a dedicated Telegram chat to discuss cases, share experiences, and network with peers.• Certification: Receive a diploma upon successful completion of the course, enhancing your professional credentials and demonstrating your expertise in corporate culture management.Who should enroll:• HR Professionals: Individuals responsible for developing and managing corporate culture within their organizations.• Business Leaders and Managers: Executives and managers seeking to understand and influence the cultural dynamics of their teams.• Consultants: HR consultants aiming to provide clients with effective strategies for building and sustaining corporate culture.• Aspiring HR Practitioners: Individuals looking to enter the HR field with a focus on organizational development and culture.Equip yourself with the essential skills to build and manage a thriving corporate culture that drives business success. Enroll now to embark on your journey toward becoming a corporate culture expert.

Overview

Section 1: Building lasting culture

Lecture 1 What is company culture

Lecture 2 The eight-step model

Lecture 3 Describing company culture through desired employee behaviour

Lecture 4 Implementing culture into everyday life. Selecting people who fit the culture

Lecture 5 Launching a new culture. Communicating culture in the organisation and training

Lecture 6 Building a company culture of success and its 7 elements

This course is for HR professionals, business leaders, managers, and consultants looking to build, implement, and sustain impactful corporate cultures.