Branding Masterclass: Brand Identity, Strategy & Activation

Create a Compelling Brand Identity From Scratch that Builds Trust and Brand Recognition

What you'll learn

Understand the key concepts of brand creation

Determine your brand's purpose, mission, vision, and values

Craft your brand's core essence and value proposition

Build a brand which stands out and resonates with your target audiences emotions

Choose a visual identity design

Easily define your marketing assets with a distinct and coherent voice and tone

Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques

Requirements

Understanding of some basic branding and marketing terms

The ability to follow simple steps to build your brand as you progress through the modules

Description

Branding is very important for the success of a business. It's not just about picking colours and an image for a logo. Branding helps in many ways:It makes people recognise and trust your business.It attracts the customers you want.It makes your business stand out from the competition.It helps you avoid competing only on price.It helps you win customers who are willing to pay more.In this Branding Masterclass, you'll learn four important things to create a strong brand for your business:Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I'll guide you through this process step-by-step.Visual Identity: Once you have a clear brand strategy, we'll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.Brand Maintenance: After you've developed your brand strategy and creative, we'll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.Brand Activation: Finally, we'll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market. This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you're learning and put it into practice.At the end of the course, you'll have a wholesome brand you love (and your customers will love even more).

Overview

Section 1: Branding Fundamentals

Lecture 1 Welcome

Lecture 2 Introduction to Branding

Lecture 3 Introduction to Brand Identity

Lecture 4 Before Starting your Brand Strategy

Section 2: How to Build your Brand

Lecture 5 Find Your Brand Heart

Section 3: Brand Messaging

Lecture 6 Brand Personality

Lecture 7 Brand Voice

Lecture 8 Tone of Voice

Lecture 9 Value Proposition & Messaging Pillars

Section 4: Design your Brand Identity

Lecture 10 Brand Identity fundamentals

Lecture 11 How to Build a Brand Identity - Part 1

Lecture 12 How to Build a Brand Identity - Part 2

Section 5: Design your Visual Identity

Lecture 13 Visual Elements

Lecture 14 Case Studies - Success Stories

Section 6: Brand Guidelines

Lecture 15 Create your Brand Guidelines

Lecture 16 Bring your Brand Strategy to Life

Section 7: Brand Activation

Lecture 17 Brand Activation Fundamentals & Strategy

Section 8: Brand Strategy Toolkit Workbook

Lecture 18 Brand Strategy Toolkit

Business Owners,Marketing Managers,Entrepreneurs,Aspiring Brand Managers,Marketing Consultant,Anyone interested in branding