Brand Strategy Fundamentals

Understand the Six Pillars of Brand Strategy and Unlock Your Potential

What you'll learn

The six pillars of brand strategy

A clear understanding of your brand identity

A deep understanding of your customer's needs, pain points, and journey.

How to communicate the value of your brand

Requirements

No experience neccesary

Description

This brand strategy course equips you with the secrets to unlock your brand’s true potential. Buckle up and embark on a journey that will reshape your vision, connect you with your ideal customers, and empower you to build a brand that stands out from the crowd. Learn the six pillars of brand strategy to set yourself up for success.Kit Hindin is the Creative Director of New Media Design, and has worked with brand design and strategy for over 20 years. Kit also teaches innovation and entrepreneurship and has coached early-stage entrepreneurs in business fundamentals for over seven years."Having watched many brands skip over the essential foundations and jump straight into logos and campaigns, I want to give everyone access to the core principles of band strategy, like understanding your why, knowing your customers and competitors, learning how to communicate your value proposition, and creating a solid brand identity."Why This Course Matters: A strong brand is built on a strong foundation. Before you develop your brand voice, identity, or logo, this course equips you to understand the essence of your business and the people you serve. This knowledge will inform every aspect of your brand strategy, ensuring authenticity and customer resonance.Course Structure: This course is divided into six core modules, focusing on the six pillars of brand strategy, each leading you closer to a deeper understanding of your business and customers.

Overview

Section 1: Introduction: The Six Pillars of Brand Strategy

Lecture 1 Introduction

Lecture 2 The Six Pillars of Brand Strategy

Section 2: Know Thyself

Lecture 3 Your Brand's DNA

Lecture 4 Brand Purpose

Lecture 5 Brand Vision

Lecture 6 Brand Mission

Lecture 7 Brand Values

Section 3: Know Your Market: Aligning Brand, Customer, and Competition

Lecture 8 Competitors: How Understanding Them Can Boost Your Brand

Lecture 9 Empathy: Building a Brand your Customers Love

Section 4: Experience is Everything: Customer Discovery

Lecture 10 Customer Personas: Shortcuts for Targeted Branding

Lecture 11 User Journey Mapping: Crafting Seamless Brand Experiences

Section 5: Focus on Value

Lecture 12 Unleashing Your Brand’s Secret Weapon: Crafting a Compelling USP

Lecture 13 Features to Benefits: Communicate your Value

Lecture 14 Crafting Your Value Proposition: The Heart of Your Brand Story

Section 6: Build Your Brand Identity

Lecture 15 Finding Your Brand’s Personality

Lecture 16 Creating Your Brand Voice

Lecture 17 The Power of a Name: Crafting a Memorable Brand Name

Section 7: Be Consistent: Building a Brand Strategy Document

Lecture 18 The Brand Rulebook: Creating Brand Guidelines for Consistency

Lecture 19 Conclusion

Anyone starting out in business or wanting to go deeper into understanding how to build a successful brand or business