Brand Strategy: Develop An Exceptional Brand

Discover and build a brand that stands out and connects with the right audience to power a successful business

What you'll learn

Understand what a brand is, how effective branding can supercharge your career or business, and begin the discovery process for defining your brand

Learn how to understand and define your target audience so that you can attract and target the people who align with your brand and will drive your success

Bring your brand to life by learning how to infuse it with personality and create an appealing brand story

Learn the process for building your visual brand identity and activating your brand

Requirements

No marketing or branding experience needed. This course is designed for creatives, business owners, or anyone who wants to build an authentic brand that connects with their audience, but may not know where to start.

Description

Building a brand is hard. Even harder is figuring out where and how to start. This course is designed to guide you through the process of discovering what will make your brand unique based on your vision, mission, and values. It will equip you with the knowledge of how to clearly articulate and position your brand, and will help you begin building and powerful brand strategy to cut through the noise of a crowded market.The goal of the course:Help you stand out in a crowded market so that you can grow your audience, make more money, and have more freedom to createAlign your brand with your vision, mission, and values so that you are never off-brandClearly articulate your product, service, art, or content's value and position in the marketEquip you with the foundation to tell a compelling brand story and work with a designer to craft a strong visual identityThis course covers:Why branding is essential to your career and businessHow to think about your brandWhat makes a brand influentialHow to begin crafting your brandThe fundamentals of brand developmentTools you an use to position your brand and productsHow to create a brand that is distinctive and will stand outIt includes 10 unique exercises along with over 60 slides and over 2 hours of video to guide you through the process.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Brand Overview and Discovery

Lecture 2 Brand Overview and Discovery

Section 3: Understanding Your Audience

Lecture 3 Understand Your Audinece

Section 4: Bringing Your Brand To Life

Lecture 4 Bring Your Brand to Life

Section 5: Visual Identity and Brand Activation

Lecture 5 Visual Identity and Brand Activation

Creatives, content creators, business owners, and marketers looking to learn about brand strategy