Brand Strategy Bootcamp: Develop Actionable Brand Strategies

*FREE Brand Strategy Action Plan* Build Your Brand Strategy with the Leading Strategist for Startup Brands

What you'll learn

How to clearly communicate your brand's purpose, vision, mission, values & tagline.

A proven scientific formula to grow your brand successfully.

How to build insightful customer personas to communicate with your target customer effectively.

How to strategically out-think other brands & competition.

The 5 definitive laws of brand building.

How to develop a founder's mindset needed to build a successful brand.

How to verify your business idea and position it perfectly in the marketplace.

Which brand archetype if ideal for your brand, to give it character and personality.

Requirements

The desire to build a successful brand

A basic understanding of English.

The ability to follow a step-by-step process

Keynote or Powerpoint

Description

So you want to develop a successful brand strategy for your start up?If you're an ambitious founder & entrepreneur, you'll likely want to do things right.But starting a brand can be complex. There are so many moving pieces. And so much to think about.But how do you know if your brand strategy will work?Well what if I could guarantee your brand's strategic success?And all you need to do is follow our step-by-step process.This is my guarantee to you. If you're not 110% confident that your brand strategy is perfect by the end of this course, I'll personally support you and help you perfect it. I carefully developed a professional brand strategy action template to help you effortlessly create an effective strategy to help your brand succeed.I can make this promise because I've been using the exact methods in this course for over a decade now. And my proven framework to help any entrepreneur create a successful brand strategy has helped create, develop and launch thousands of brands over the years. Many generating millions in revenue and often being out of stock due to overwhelming demand.This course will teach you how to develop a brand strategy that actually works.And best of all, this course is the first of our 5 course Brand Builder Pro 2.0 Program to help you build a successful & desirable brand from scratch. The program has been developed to guide you step-by step through every stage of creating your brand.Other courses in the Brand Builder Pro 2.0 Program include:Visual Brand ExpressionDigital Presence & Website DevelopmentStrategic Marketing& Brand ManagementDon't worry. We will guide you every step of the way. So just sit back, relax and enjoy our proven process. I look forward to seeing you very soon. Scott Lancaster, Founder of Clementine House Branding Agency

Overview

Section 1: A Proven Strategic Brand Building Framework

Lecture 1 The Strategic Brand Building Framework

Section 2: Mini-Branding MBA

Lecture 2 Branding 101

Lecture 3 The 5 Laws Of Brand Building

Section 3: Developing Your Brand Building Mindset

Lecture 4 The Successful Founder's Mindset

Lecture 5 The Scientific Reason Why Brands Grow

Section 4: Verifying Your Business Idea & Strategic Brand Guidelines Document

Lecture 6 Verifying Your Business Idea

Lecture 7 Work with me: Idea Validation work-through lesson (Bonus Lesson)

Section 5: Brand Positioning Masterclass

Lecture 8 Understanding Brand Positioning

Section 6: Understanding Your Target Audience

Lecture 9 Developing Your Target Customer Persona

Lecture 10 Work with me: Creating your customer persona (Bonus Lesson)

Section 7: Developing Your Competitive Advantage

Lecture 11 Competitor Analysis To Find Strategic Opportunities

Lecture 12 Work with me: researching your competition (Bonus Lesson)

Section 8: Selecting Your Strategic Brand Archetype

Lecture 13 Choosing The Perfect Brand Archetype

Lecture 14 Work with me: Selecting your brand archetype (Bonus Lesson)

Section 9: Developing Your Brand Purpose, Vision, Mission, Values & Tagline

Lecture 15 Developing Your Internal Branding - Purpose, Vision, Mission, Values & Tagline

Lecture 16 Work with me: Developing your internal branding & positioning (Bonus Lesson)

Section 10: Confirming Your Brand Positioning & Next Steps

Lecture 17 Confirming Your Brand Positioning & Your Project

Entrepreneurs & Founders wanting to develop a successful brand communication strategy