Brand Leadership Building Brand And Culture

Building Brand

What you'll learn

Brand and Culture Alignment

Building Organizational Culture

Achieving Brand-Culture Fusion

Brand + Culture = Results

Requirements

No

For anyone marketing with Brand

Description

The brand is now more important than anything else. The proliferation of media channels, especially digital and social media, makes it harder than ever to stand out in front of people and get them to buy from you. Even if you can attract a lot of customers, it becomes increasingly difficult to keep them. But the brand manages to overcome its pressures and rise to new heights. Strong brands have higher profit margins, faster systems, greater security and sustainability as a business. So of course we all want to get our hands on brand name products, but the traditional ways of doing this don't work the way they used to.Brand model: What is needed?When transcript lines are selected in this section, the timestamp in the video will be navigated.- It's no wonder everyone wants their brand to be the market leader. But how to get hold of the brand today can be confusing. This is because the traditional way of building a brand, sustaining marketing, has been lost. Customers no longer trust marketing. Today, people's actions regarding brands are influenced less by traditional marketing efforts and more by what other people say and their experiences. Refer to one of the three continued actions to indicate or report that marketing is not impaired. Some think their results will improve if they spend more money on marketing. But spending more money on the same treatment that doesn't work is nothing more than using good money to wash away the bad. Others are championing new communication technologies like augmented reality or new tactics like TikTok campaigns. Sometimes they get lucky and come across something that increases brand power. But it often turns out that these tactics are only good at creating short-term coups. And they can be tripped over or outpaced by competitors. Still others consider the need for more marketing data to make better marketing decisions. So they focus on testing, insight, and analysis, but ultimately produce vast amounts of data that leads to more complexity and confusion about what actually works. These efforts at brand management, on the contrary, are not effective because they are trying to solve the wrong problem. Working to distribute marketing and continuing to brand marketing is not the way to go. This is because great marketing is no longer enough to create a great brand. Marketing is important, but not as much as it used to be. The branding thing today is less about their marketing, what they say and promote, and more about the way they work, their services and what they offer. In other words, the maintenance of big brands begins within the celebrations of the brand. If you want to reach the brand, you should start branding by developing a harmonious and guided one that is inspired by the field of culture from the beginning.​

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Brand and Culture Alignment

Lecture 2 1.1. What is brand-culture fusion

Lecture 3 1.2 What happens when brand and culture aren't ali

Lecture 4 1.3. What are the benefits of fusing your brand an

Lecture 5 1.4. What kinds of organizations benefit from fusi

Section 3: Building Organizational Culture

Lecture 6 2.1.Barriers to culture building

Lecture 7 2.2. Myths about culture building

Lecture 8 2.3. Why do you need a unique culture

Lecture 9 2.4. Leading culture

Section 4: Achieving Brand-Culture Fusion

Lecture 10 3.1. Overarching purpose and core values

Lecture 11 3.2. Organize and operate your business

Lecture 12 3.3. Culture-changing employee experiences

Lecture 13 3.4. Align EX with CX

Lecture 14 3.5. Employee brand engagement

Section 5: 4.2. Brand + Culture = Results

Lecture 15 4.1. Requirements for success in brand leadership

Lecture 16 4.2. Brand + Culture = Results

For all business people interested in digital marketing