Brand Identity & Visual Expression Course For Entrepreneurs

Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer.

What you'll learn

How to build a brand which stands out in your market and connects with your target audiences emotions

How to develop simple and effective communication strategies to maximise your brand's advertising

Why certain brands succeed and others fail, allowing you to use your knowledge to ensure your brand is a success

What it takes to develop a beautifully designed brand identity, ensuring you are consistant across all relevant touchpoint

How to build a professional and trustworthy website for your brand, to inspire trust and credibility

How to market your brand using traditional and modern marketing methods, including how best to use social media

Requirements

A desire to learn and implement leading strategic brand-building techniques, methods and practices

The ability to follow simple steps to build your brand as you progress through the modules

A hunger to ask as many questions as possible

Description

So you want to learn how to build a strategic brand which stands out in the market place?A brand that captures attention, connects with customers emotionally and encourages brand loyalty.Whether you’re an entrepreneur building a start up,a business owner who wanting to take their brand to the next level,or a brand designer who wanting to enhance their income by offering their strategic thinking as a service,this course will teach you step-by-step, how to build a strategic brand in easy to digest steps.Follow the exact same strategic framework top agencies use across the world to build brands people love. Understand how to position a brand uniquely to maximise profitability and make the competition irrelevant.Learn how to build incredibly accurate customer personas, and understand your customers to their very core. Discover why we remember certain brands and forget others, to ensure your brand is always front of mind.How direct access to a ton of free editable guidelines and resources to keep your brand consistant over the long term.  Direct support and assistance with a leading strategic branding consultant, to help you get the most out of the course.If you want to discover the techniques, frameworks and processes to build a strategic & effective brand from scratch then this course is going to give you everything you need, and more!Welcome to Strategic Brand Mastery.The only step-by-step strategic branding course to guide you effortlessly through the process of building a powerful brand customers can connect with and love. As we move through the program, we'll be taking action points and giving you guidance to build your brand step-by-step. Allowing you to set your brand up for success.This second half of the course is a specifically designed to empower you to communicate with your brand perfectly.For the first 6 steps of the program, you can start it today for free by clicking our profile.Through every form of brand expression, including your logo, brand voice and website (just to name a few).You'll have everything you need to finish off your strategic brand in a simple and easy to digest manner. You've completed the first half of the course, now you're ready to take everything you've learnt and finish your brand before sharing it with the world!At the end of these 6 steps, you'll have an amazing brand you love (and your customers will love even more). This course has just been officially released on Udemy after helping hundreds of business owners, designers and entrepreneurs over the past few years. I look forward to seeing you very soon. Scott Adam Lancaster

Overview

Section 1: Understanding Brand Expression

Lecture 1 Understanding Brand Expression?

Lecture 2 Brand DNA Mini-Masterclass

Lecture 3 The Brand-Building Framework

Section 2: Non-Visual Brand Expression

Lecture 4 Brand Voice Mini-Masterclass

Lecture 5 Bonus Lesson: Brand Voice 'Work with me' Session

Lecture 6 Creating a Memorable Brand Name

Lecture 7 Get a DOT-COM Domain for Any Brand Name

Lecture 8 Bonus Lesson: Naming & Domain 'Work with me' Session

Section 3: Visual Brand Expression

Lecture 9 Developing your Visual Branding System

Lecture 10 Developing an Iconic Brand Logo

Lecture 11 Bonus Lesson: Creating your logo 'Work with me' session

Lecture 12 Creating a Strategic Brand Colour Palette

Lecture 13 Bonus Lesson: Brand Colour Palette 'Work with me' session

Lecture 14 Finding the Perfect Font's for your Brand

Lecture 15 Bonus Lesson: Brand Fonts & Typography 'Work with me' session

Lecture 16 Utilising the Power of Brand Codes

Lecture 17 Bonus Lesson: Brand Codes & Photography 'Work with me' session

Lecture 18 14. Branding your Social Media

Section 4: Protecting Your Brand legally

Lecture 19 Trademarking your Brand Name & Logo

Section 5: Website Branding

Lecture 20 An Introduction to Website Branding

Lecture 21 Using your Brand Colours in Website Design

Lecture 22 Website Typeface Mini-Masterclass

Lecture 23 18. Applying your Logo Properly

Section 6: In-Direct Forms of Brand Expression

Lecture 24 Choosing the Perfect Models to Represent your Brand

Lecture 25 Perfecting your Brand's Product Photography

Section 7: Finalising Your Brand Expression

Lecture 26 Finalising your Brand Expression

Entrepreneurs wanting to learn how to build a brand from scratch and make sure everything is done right first time,Business owners who want to take their branding to the next level and improve profitability,Logo designers who want to offer strategic thinking as a service & boost their income,Students in marketing who are interested in branding and want to get a head start in their career