Bold Moves, Big Results: The Outrageous Marketing Playbook

Clever Tactics for Marketing Mavericks

What you'll learn

Break Through Communication Barriers

Create Memorable Messages

Challenge Marketing Norms and Conventions

Create Startling Promotions

Get Your Message Across

How to use Topical Mischief

Requirements

Basic Marketing or Communication Skills

Description

Ready to revolutionize your marketing strategy? This course is the ultimate guide for communication and marketing professionals seeking to break free from the ordinary and make a splash in the market. Dive into a treasure trove of clever, radical, and outlandish marketing examples that have defied convention and redefined success.Consumers today are overwhelmed with marketing messages from all directions.  How can you break through the noise and get your message across to your prospective customers?  When conventional approaches are not working then it is time to consider the controversial, the startling or the outrageous.  This marketing master class shows you how to harness radical and outlandish methods to create remarkably memorable campaigns and messages.We review shining examples of success where companies, agencies and people delivered scandalous, risky and outrageous campaigns which changed perceptions and behaviours.  You will see alarming adverts, brilliant billboards, preposterous pranks and marketing mischief. How and when should you be more outlandish?  What are the risks and benefits?  How can you manage the risks and deliver the benefits? What lessons can we learn from Lady Gaga, Richard Branson, Paddy Power, Burger King, Norwegian Air, Banksy and other creative innovators?In this dynamic online course, you'll discover proven tips, exercises, and methods to ignite your creativity and generate bold marketing ideas that captivate audiences and drive results. Whether you're a seasoned marketer or just starting out, this course will empower you to think outside the box, take risks, and achieve unparalleled success in today's competitive landscape. Don't settle for the status quo – enroll now and unleash your potential to make waves in the world of marketing!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Examples

Lecture 2 An Outrageous Actor and Writer

Lecture 3 Sacha Baron Cohen - Borat Outrageous Pranks

Lecture 4 A Novel Way to Complain

Lecture 5 United Breaks Guitars Video

Lecture 6 Dress to Shock

Lecture 7 Lady Gaga Interview

Lecture 8 The Master of Self-Publicity - Sir Richard Branson

Lecture 9 Richard Branson's Best Prank

Lecture 10 Brilliant Billboards

Section 3: Case Studies

Lecture 11 City of Los Angeles Advert

Lecture 12 When the Conventional No Longer Works, Try the Controversial

Lecture 13 The Little Finger Campaign

Lecture 14 Sydney Morning Herald Article

Lecture 15 Case Study - Paddy Power Blind Footballers

Lecture 16 Paddy Power - Blind Football Advert

Lecture 17 Blind Football Advert Controversy and Publicity

Lecture 18 BBC Article on Paddy Power Advert

Lecture 19 Case Study - A Campaign that Failed

Lecture 20 Sportka Advert

Section 4: Topical Mischief

Lecture 21 What is Topical Mischief?

Lecture 22 Example - Burger King

Lecture 23 Brad is Single - Introduction

Lecture 24 Norwegian Air Campaign - Brad is Single

Lecture 25 The Horse Meat Parody

Section 5: Arts and Entertainment

Lecture 26 Lessons from Punk Rock

Lecture 27 Outrageous Artists and Art

Lecture 28 Banksy's Outrageous Stunt

Section 6: Methods and Exercises

Lecture 29 When to be Outrageous and How to Generate Ideas

Lecture 30 Two Powerful Brainstorm Methods

Lecture 31 10 Outrageous Marketing Techniques

Section 7: Conclusion

Lecture 32 Bonus Lecture

Marketing Executives, Business Professionals, Communicators