Beginner'S Guide To Digital Marketing: Build Your Foundation

Digital Marketing Foundation

What you'll learn

Understand the main types and goals of digital marketing

Learn how to set up ad campaigns on Google and Meta platforms

Know how to write titles and descriptions for ads

Understand content marketing in both written and video form

Get an introduction to SEO (On-page and Off-page basics)

Learn how to monitor digital marketing performance using KPIs

Understand the difference between strategic and digital marketing

Be introduced to building a basic resume with AI tools

Requirements

Basic Computer Skills – You should know how to use a browser, email, and type.

Willingness to Learn – No marketing background needed—just curiosity and a positive attitude!

Description

This course is designed as the ultimate beginner-friendly foundation for anyone who wants to learn Digital Marketing from scratch — no previous experience required.You'll learn step-by-step how modern digital marketing works across platforms like Google, Facebook, and Instagram, while mastering essential skills in SEO, content marketing, ad design, and campaign optimization. We focus on real-world tools and methods — with practical demonstrations using free resources, so you can start learning and applying immediately.By the end of this course, you’ll have built a solid base that allows you to run professional digital marketing campaigns, create content, and enter the job market or freelance confidently. Who is this course for?This course is ideal for absolute beginners who want to build a strong, reliable foundation in digital marketing:New learners with no background in marketing or businessStart with the basics and progress at your own pace.Students or fresh graduatesGain real, marketable skills that employers are hiring for.Freelancers, small business owners, or entrepreneursLearn how to promote your products/services online without needing a marketing team.Job seekers exploring careers in marketing, advertising, or social media Build your first digital marketing resume and understand what employers expect. Anyone curious about digital tools Discover how Google Ads, Meta Ads, SEO, and social platforms are used in real-world marketing.What You Will Build & Learn – Your Foundation Includes:A deep understanding of digital marketing principles and typesThe ability to create and launch Google & Meta (Facebook/Instagram) AdsSkills in writing ad copy, adding titles and descriptions effectivelyThe knowledge to design ad creatives (images/videos) using free toolsThe basics of Content Marketing for both writing and video creationHow to optimize social media profiles for better reach and engagementComplete overview of SEO – On-Page and Off-Page techniquesHow to track performance using KPI monitoring toolsIntroduction to strategic marketing and competitor analysisThe ability to create a professional digital marketing resume using AICourse Outcome – By the End You Will: Understand the digital marketing process from start to finish Be able to create campaigns, design ads, write content, and analyze performanceUse the same free tools professionals use in real jobsBuild your first digital portfolio with hands-on projectsHave a polished, AI-generated resume ready to apply for internships, jobs, or freelance gigs

Overview

Section 1: Introduction to Digital Marketing

Lecture 1 Introduction to Digital Marketing and its Types

Section 2: How to Set up a campaign in Google

Lecture 2 How to Set up a campaign or Run Ad on Google Ads

Lecture 3 How to add Title and Description to Google and Meta ADS | Ad Copywriting

Section 3: How to Set up an ad campaign in Meta

Lecture 4 How to Set up an ad campaign in Meta (Facebook or Instagram)

Section 4: Introduction to Ad Designing

Lecture 5 How to design your Image or Video Ad using free tools

Section 5: Introduction to Content Marketing

Lecture 6 How to do Content Marketing In Written and Video Form using free tools

Section 6: Introduction to Social Media Optimization

Lecture 7 How to Optimize Social Media Platforms

Section 7: Introduction to Search Engine Optimization (SEO)

Lecture 8 How to use On page SEO for your Business Growth

Lecture 9 What is off page SEO and backlinks

Section 8: Introduction to Performance Monitoring through KPI's

Lecture 10 How to monitor your performance of digital marketing

Section 9: Introduction to Strategic Marketing

Lecture 11 How its different from Digital marketing

Lecture 12 How the analysis of Competitor help in Digital marketing?

Section 10: How to Build Resume for getting job as a Digital marketer

Lecture 13 How to Build Resume using AI

Beginners with no prior experience in digital marketing,Students who want to explore modern marketing techniques,Small business owners looking to understand digital promotion,Anyone interested in how online advertising and content works