B2B Topic Cluster Strategies For Seo

How to Use Topic Clusters to Drive Organic Traffic

What you'll learn

Understand how to build a topic cluster strategy to maximize SEO

Understand how to use your content to maximize conversion

Understand how to foster B2B revenue generation goals with content

Access to a fully fleshed out process and task management system for content creation

Requirements

Some experience creating blog content is helpful but not entirely required.

Description

This course will help you master your content strategy, effectively learning how to use topic clusters to maximize your SEO results. This course not only teaches you the fundamentals of WHY the strategy works, it gives you all the tools and templates for HOW to easily manage the execution of that content strategy. This course will cover all of the following:Introduction & Course MaterialsHow Topic Clusters WorkBuilding a Long Term StrategyBuilding an Individual Topic Cluster StrategyExecuting Your Topic Cluster StrategyTracking the Results of Your Topic ClusterAnd you'll also get access to a library of templates that will make it easy for you to apply everything you've learned right away!The results achieved from using this strategy speak for themselves:Cybersecurity Start-Up: Startup with little to no content production prior to working on a topic cluster strategy.303% increase in organic traffic1100% increase in leads from organic trafficSaaS + Services Company: Company with historical content produced over the course of 2 years prior to working on this topic cluster strategy.237% increase in organic traffic411% increase in leads from organic trafficReal world results:"I've worked with Stacy a number of time on content strategies and seen her topic cluster strategy produce real results across different industries. The content we collaborated on has driven significant increases in qualified organic traffic and ultimately a made huge impact on the number of marketing-sourced deals in the pipeline."- Kathleen Booth, SVP Marketing & Growth @ Pavilion"Stacy is a true rock star when it comes to accelerating a companies revenue growth. Her content strategy allowed Attila Security to increase our leads over 500% and close a significant amount of net new revenue. I would strongly encourage you to listen to Stacy and her content strategies– it will drive leads your way."- Gregg Smith, CEO @ Attila Security"Stacy has been instrumental building and deploying a comprehensive marketing platform and program that has enabled us to penetrate and start doing business with key customers in our target markets.  Her efforts have positioned our company to win large long-term contracts that will undoubtedly change the trajectory of our the business.  Further, the strategy and content Stacy has created is and will continue to drive double digit revenue growth and profitability.  Without question, Stacy has transformed the way we go to market and her impact is obvious on a daily basis."- Trevor Glavin, President @ Modus Advanced"Stacy and I have worked together on topic cluster strategies numerous times. The content strategies we've executed have resulted in significant improvements in overall inbound lead generation and had massive impacts on sales pipeline."- John Booth, CMO @ VOLT AI

Overview

Section 1: Introduction & Course Materials

Lecture 1 Introduction

Lecture 2 Course Materails

Section 2: How Topic Clusters Work

Lecture 3 The Theory and Research Behind Topic Clusters

Section 3: Building a Long Term Strategy

Lecture 4 General Topic Strategy Template

Lecture 5 How to Build Your Long-Term Strategy

Section 4: Building an Individual Topic Cluster Strategy

Lecture 6 Topic Cluster Breakdown Template

Lecture 7 How to Build an Individual Topic Cluster

Lecture 8 Planning Your Sub-Topic Content

Lecture 9 Adding Additional Content to Your Cluster

Lecture 10 Building Your Linking Strategy with Calls to Action

Lecture 11 Generating Buy-in for Your Strategy

Lecture 12 Additional Resources

Section 5: Executing Your Topic Cluster Strategy

Lecture 13 Editorial Calendar Template

Lecture 14 Executing Your Topic Cluster

Lecture 15 Optimizing Your Content

Lecture 16 Completing Your Linking Strategy

Lecture 17 Links & Reference Material

Section 6: Tracking the Results of Your Topic Cluster

Lecture 18 Reporting on Your Topic Cluster

Section 7: Conclusion

Lecture 19 In Closing

Lecture 20 Get the Full Set of Playbooks

Lecture 21 Get in Touch

Digital Marketers