B2B Sales Masterclass Business Development & Lead Generation

Master B2B Sales & Lead Generation: Build Strategies, Close Deals, and Drive Business Development & Growth

What you'll learn

Understand the fundamentals of B2B sales and its impact on business growth

Conduct market research to identify profitable target audiences

Develop structured sales strategies tailored to different industries

Implement lead generation techniques that attract high-value clients

Create persuasive sales presentations and proposals that convert prospects

Build strong business relationships through effective account management

Utilize modern sales tools and technology for data-driven decision-making

Master negotiation tactics to close deals efficiently and maximize revenue

Requirements

No prior knowledge or experience required. This course is open for anyone who is interested in the subject.

Description

B2B sales is the driving force behind revenue growth for businesses of all sizes, yet many struggle to navigate its complexities. From identifying the right prospects to closing high-value deals, mastering B2B sales requires a deep understanding of market dynamics, strategic outreach, and relationship-building. This course is designed to equip learners with the skills and techniques to thrive in the competitive world of business development and lead generation. Covering essential strategies from research and targeting to negotiation and account management, this masterclass provides a complete roadmap to success in B2B sales.Effective sales professionals don’t just sell products or services—they create value, foster trust, and build lasting business partnerships. In today's market, where 74% of B2B buyers conduct online research before engaging with a salesperson, knowing how to position a brand, engage prospects, and deliver compelling sales presentations is critical. Additionally, businesses with structured sales processes generate 28% more revenue than those without, underscoring the need for a strong, methodical approach to B2B sales.By the end of this course, learners will be able to craft winning sales strategies, leverage technology for smarter prospecting, and negotiate deals with confidence. Whether you're new to B2B sales or an experienced professional looking to refine your approach, this course provides actionable techniques to drive conversions, enhance client relationships, and achieve long-term business success.Did You Know:Higher Earning Potential – B2B sales professionals earn 30% more than their B2C counterparts, with top earners exceeding $200,000 annually.Growing Market Demand – 65% of businesses say generating B2B leads is a top priority, making skilled sales professionals highly sought after.Scalable Career Opportunities – B2B sales expertise translates across industries, providing flexibility and job security in various sectors.Career PathThis course opens doors to a variety of lucrative roles in B2B sales and business development, including:Business Development Manager ($75,000 - $120,000)Account Executive ($60,000 - $110,000)Sales Manager ($85,000 - $140,000)B2B Sales Consultant ($70,000 - $130,000)Lead Generation Specialist ($50,000 - $90,000)Key Account Manager ($80,000 - $135,000)Inside Sales Representative ($55,000 - $85,000)

Overview

Section 1: Module 1: Introduction to B2B Sales

Lecture 1 Introduction

Lecture 2 Differences Between B2B and B2C Sales

Lecture 3 Overview of the Sales Funnel in B2B

Lecture 4 Importance of Business Development in B2B Sales

Section 2: Module 2: Market Research and Targeting

Lecture 5 Introduction

Lecture 6 Identifying Target Markets and Segments

Lecture 7 Analyzing Competitors in B2B Sales

Lecture 8 Tools for Conducting Market Research

Lecture 9 Using Data to Develop Targeting Strategies

Section 3: Module 3: Building a Sales Strategy

Lecture 10 Introduction

Lecture 11 Developing a Value Proposition for B2B

Lecture 12 Setting Goals and Objectives for Sales Campaigns

Lecture 13 Crafting an Effective Sales Plan

Section 4: Module 4: Prospecting and Lead Generation

Lecture 14 Introduction

Lecture 15 Defining Leads and Qualifying Criteria

Lecture 16 Techniques for Effective Cold Calling

Lecture 17 Using Social Media for B2B Lead Generation

Section 5: Module 5: Sales Presentations and Proposals

Lecture 18 Introduction

Lecture 19 Structuring an Effective Sales Presentation

Lecture 20 Customizing Proposals for B2B Clients

Lecture 21 Leveraging Visual Aids in Presentations

Section 6: Module 6: Relationship Building and Account Management

Lecture 22 Introduction

Lecture 23 Importance of Building Long-Term Client Relationships

Lecture 24 Key Account Management Strategies

Lecture 25 Maintaining Regular Communication with Clients

Section 7: Module 7: Sales Tools and Technology

Lecture 26 Introduction

Lecture 27 Introduction to CRM Systems

Lecture 28 Automating Sales Processes with Technology

Lecture 29 Analyzing Sales Metrics with Software Tools

Sales professionals looking to enhance their B2B skills and close more deals,Business owners and entrepreneurs seeking to improve their sales strategies,Marketing professionals aiming to align sales and marketing efforts for lead generation,Career changers interested in entering the high-paying field of B2B sales,Customer success managers looking to strengthen client relationships and drive revenue