B2B Marketing Programme - B2B Newsletter Course

Newsletters are one of the most effective and efficient ways to grow trust with clients, if done well.

What you'll learn

Why newsletters are one of the best kep secrets in marketing?

How to set up & create effective newsletters

How to choose the best newsletter software for your needs.

Growing engagement - Best practice tips for improving and developing your newsletters

Database strategies and performance measurement of your newsletters

Requirements

Some experience or responsibility for sales and marketing revenues.

A basic knowledge or interest in the concepts of B2B marketing

Understanding of the purpose of B2B communications

Description

Everything you need to know about B2B newsletters in just 5 modulesThe course is split into five modules covering the key steps that you need to understand, create and grow a flourishing newsletter, that will give you a worthwhile Return on Investment.· Module 1-Benefits of Newsletters - why is it such a worthwhile project· Module 2-How to set up & create effective newsletters - what are the critical steps you must take· Module 3-How to choose newsletter software - criteria you can use to ensure that your software will support your plans· Module 4-Growing engagement - Best practice tips - after launch how to grow and build for success· Module 5-Database strategies and performance measurement - how to use data to improve engagement and monitor your success.Whether you're new to B2B marketing or looking to sharpen your skills, our newsletter course is an investment in your professional development. It is a comprehensive experience that is focussed on preparing students for the future of revenue generation.About the authorI am a B2B marketing and sales expert based in Hong Kong, with many years of experience in working for multi nationals, mid cap companies SME’s and startups.I started as a trainee and I rose through the ranks to run revenue generating divisions in several companies in roles such as the Sales & Marketing Director, Chief Marketing Officer and Chief Operating Officer, until I went into B2B marketing consulting at HM Associates.My time in these roles have given me the benefit of being at the cutting edge of the digital revolution since its beginnings, and I have been a leader in the digital transformation of traditional businesses throughout Asia.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Module 1 - Benefits of Newsletters

Lecture 2 Module 1 - Benefits of Newsletters

Section 3: Module 2 - How to set up & create effective newsletters

Lecture 3 Understand the key steps you need to set up a successful newsletter

Section 4: Module 3 - How to choose newsletter software

Lecture 4 Module 3 - How to choose newsletter software

Section 5: Module 4 - Growing engagement - Best practice tips

Lecture 5 Module 4 - Growing engagement - Best practice tips

Section 6: Module 5 - Database strategies and performance measurement

Lecture 6 Module 5 - Database strategies and performance measurement

Small business owners, entry level marketeers, communicators and PR executives and mid managers,Anyone selling to a B2B audience,Businesses developing a subscription model or wanting to increase revenues from repeat clients,Those interested to learn how to improve rapport with clients or within companies and associations.