B2B Marketing

Ready to catalyze business growth? Learn how experts execute B2B digital marketing.

What you'll learn

Understand the B2B buyer journey and decision-making process

Overview of effective B2B marketing strategies and tactics

Strategies for attracting and capturing leads (inbound and outbound)

Lead nurturing and qualification techniques

The key components and stages of an ABM strategy

Types of effective B2B content (blog posts, whitepapers, case studies, webinars)

Learn how to be an expert B2B marketer

Requirements

A basic knowledge of digital marketing will be important to max out the value of this course.

Description

Welcome to our comprehensive course on B2B Marketing Strategies!Over five modules, we'll dive deep into the intricacies of B2B marketing, exploring effective strategies, tactics, and best practices to help you drive growth and achieve your business goals.Module 1: Introduction to B2B MarketingWhat is B2B marketing and how does it differ from B2C?Understanding the B2B buyer journey and decision-making processKey characteristics of B2B customers and their needsThe role of relationships and trust in B2B marketingOverview of effective B2B marketing strategies and tacticsModule 2: B2B Lead GenerationThe importance of lead generation in B2B marketingIdentifying and targeting the right leadsStrategies for attracting and capturing leads (inbound and outbound)Lead nurturing and qualification techniquesAligning lead generation with sales and revenue goalsModule 3: Account-Based Marketing (ABM)What is account-based marketing (ABM) and why is it effective for B2B?The key components and stages of an ABM strategyIdentifying and prioritizing target accountsPersonalizing marketing and sales efforts for each accountMeasuring the success and ROI of ABM campaignsModule 4: B2B Content MarketingThe role of content in B2B marketing and salesUnderstanding the content needs and preferences of B2B buyersDeveloping a B2B content strategy aligned with business goalsTypes of effective B2B content (blog posts, whitepapers, case studies, webinars)Promoting and distributing B2B content for maximum reach and engagementModule 5: Measuring B2B Marketing SuccessThe importance of measuring and optimizing B2B marketing performanceKey B2B marketing metrics and KPIs (leads, MQLs, SQLs, pipeline, revenue)Setting SMART goals and benchmarks for B2B marketing successTools and technologies for tracking and analyzing B2B marketing dataReporting and communicating B2B marketing results to stakeholders

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: 1: Introduction to B2B Marketing

Lecture 2 Introduction to B2B Marketing

Section 3: B2B Lead Generation

Lecture 3 B2B Lead Generation

Section 4: Account-Based Marketing (ABM)

Lecture 4 Account-Based Marketing (ABM)

Section 5: B2B Content Marketing

Lecture 5 B2B Content Marketing

Section 6: Measuring B2B Marketing Success

Lecture 6 Measuring B2B Marketing Success

Section 7: Outro

Lecture 7 Outro

CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers