Attract Tourism: How To Get The Visitors That You Want.

Dominate the process to get the visitors you want with this hands-on course for beginners and seasoned professionals!

What you'll learn

Get a refreshed perspective about what tourism really is and what is it for.

Understand why destinations don’t actually attract tourism and the biggest myths.

Discover what are all the key determinants to attract tourism.

Understand in-depth the top 2 determinants to get the visitors you want.

Determine/revisit the type of visitors you want to attract.

Learn the 9 steps within the process of attracting tourism.

Get the tools for your own analysis to attract the visitors you want.

Use those tools to establish an action plan and monitor its implementation.

Apply concepts and tools backed by experience and science to enhance your capacities.

Requirements

You don't need any experience in tourism, but if you are a seasoned professional, you will revisit your know-how and practices to boost results. This course will provide with the updated knowledge, methods and tools to get a clear and detailed action path to attract the type of visitors you want.

Description

What type of visitors would you like to attract? Does the phrase CAPACITY TO SELECT come to mind?Capacity to attract the visitors that are most beneficial for your business and destination. Capacity to attract international or domestic tourism in profitable and sustainable ways.Capacity to use tourism as an effective means for business and development success.Capacity to understand and harness the process of attracting visitors.Capacity to put key tools and strategies into practice. Ultimately, building that capacity in you is what this course is all about.I want to show you how all these ideas come together through a simple, yet powerful, method that anyone can apply. It's a wonderful thing to help build these types of capacities by teaching others how years of experience and top science-backed knowledge come together to improve their own lives through tourism.You want the capacity to select the type of visitors you desire, and you're either:A professional or executive looking to boost your career by providing more value to your organization.An individual who wants to start in the tourism sector with a strong edge in her or his favor.A student who wishes to acquire a skill that will stand out in the job market.An entrepreneur who wishes to boost or start his or her own business.A tour agency or service provider struggling to increase sales.A community organization that wants to improve its results.A public body that wants to attract visitors effectively.I can help you, no matter what situation you're in!THIS COURSE WILL PROVIDE YOU WITH:A refreshed perspective about what tourism really is and what it is for.Understanding of why destinations don’t actually attract tourism.Knowledge about the determinants to attract tourismAn in-depth understanding of the 2 top determinants to attract the visitors you want.A way to determine or revisit the type of visitors you want to attract.The 9 steps to understand in the process of attracting tourism.The tool to perform your own analysis to attract the visitors you want.The ability to establish an action plan and monitor its performance.Solid tools and concepts backed by experience and science to enhance your capacities.Along with the video content of the course, there is a lot of extra value for you.EXTRAS:The key tool in editable format to conduct your analysis and monitoring;  Downloadable resources and guides;An audio version of the course to listen on the go;Assignments that make you productive while taking the course;Summaries and full scientific articles backing up the key content;An instructor who truly cares about your success.I SHARE ALL MY SECRETS IN THIS COURSE.These are techniques and lessons that I have synthesized from over +20 years as an international tourism expert, with a PhD on how to enhance capacities to access tourism markets, in addition to my experience in leading roles in destination and product development, marketing, technology transfer, capacity building, research, data analysis, strategy, education, and sustainability.THERE WILL NEVER BE A BETTER TIME TO BEGIN IN TOURISM THAN NOW.The key thing to know before starting is that you don't need anything to get started.You don't need a market yet.You don't need to know what tourism is.You don't need to know how to sell tourism.You just need to be persistent. You just need to believe in yourself. You just need to keep your eye on the goal, whatever that may be: increase sales, improve your target segment, start your enterprise, boost your career, contribute to your community's development, etc.But if you already have experience in all that, this course will help you refine and boost your current efforts to the next level!WHY AM I DOING THIS?Online learning has great potential to change people's lives more than ever, and it will only grow. And, likewise, tourism is one of the most powerful means for individuals and communities to prosper and improve their quality of life.Throughout my professional career, I have had the opportunity to learn about and visit the most amazing examples of the power of tourism when applied correctly, which has made me grow professionally but, above all, personally. Now I want to give back and spread the word!In 2000, I started working with people and destinations on how to attract the kind of tourism they wanted. Since then, I have researched, tested, and reflected on what works to make tourism have a real positive impact on people's lives.A lot has changed since 2000. I've spoken with and interviewed hundreds of people, performed tens of roles, and studied countless cases to learn what they're doing to achieve their goals. I have conceived this course as a condensed, yet very practical, method of transferring my findings in the form of creating new capabilities in people like you.So, consider this course as a channel through which I give amazing, high-quality, and valuable training. Tourism is, and will continue to be the most powerful means for individuals and communities to prosper.That's why I created this course: to walk with you through the entire process.With our 30-day 100% money-back guarantee, there's no reason to hesitate.I'll give you 2 more reasons why you should enroll right this second:1. The types of tools and knowledge I will provide are usually accessible only to organizations that pay tens of thousands of dollars to international consultants, just to show them the techniques I share with you in a very simple and practical way. There are hundreds of gold nuggets to choose from, making this course the best investment in your own education and future success.2. While today is still the best day you can get started with enhancing your capacities to attract the tourism you want, it will get harder as the markets get more and more competitive. You want to start as soon as you can (like today) to take advantage of the growing tourism trend. Instead of struggling and trying to do everything yourself, just learn from someone who has already figured out what works.I CAN'T WAIT TO SEE YOUR SUCCESSAmong other takeaways, I point out to you what the key determinants are that you can start improving right now to enhance your capacity to attract tourism!See you inside!Santiago.

Overview

Section 1: A Refreshed Perspective About Tourism.

Lecture 1 Extra: Audio Version Download | Attract Tourism Course

Lecture 2 Get a Refreshed Perspective About: What is Tourism? | Attract Tourism Course.

Lecture 3 Assignment: Identify the Type(s) of Tourism Activities You Want to Implement.

Lecture 4 Extra: Types of Tourism List and Definitions | Attract Tourism Course.

Lecture 5 Why Destinations Don’t Actually Attract Tourism? | Attract Tourism Course.

Lecture 6 Extra: "Why Destinations Don't Attract Tourism" - Summary & Full Article.

Section 2: Determinants to Attract Tourism.

Lecture 7 Determinants to Attract Tourism: Over 40 Years of Experience & Knowledge.

Lecture 8 Extra: “Determinants for Markets Access” - Summary, Top 10 List & Full Article.

Lecture 9 Enhance Your Collective Action: the Power of Social Capital to Attract Tourism.

Lecture 10 Assess Your Capacity For Collective Action: The Key To Reaching Your Goals.

Lecture 11 Extra: Collective Action Article Summary, Assessment Questions & Full Article.

Lecture 12 Define Your Target Market: the Cornerstone for Success & Sustainability.

Lecture 13 Describe the Traveler You Want to Attract | Attract Tourism Course.

Lecture 14 Assignment: Write Down the Profile of the Traveler You Want to Attract.

Section 3: iModel for Decision-Making.

Lecture 15 Manage the Full Picture: Introduction to the iModel | Attract Tourism Course.

Lecture 16 Extra: iModel Matrix, Summary & Full Article "An Integrative Model"

Lecture 17 Master the Steps of the iModel: the Process to Attract the Visitors You Want.

Lecture 18 Use the iModel to Support Your Decision-Making & Attract the Tourism You Want.

Lecture 19 Assignment: Apply the iModel for the first offer or product of your choice.

Section 4: Conclusions & Next.

Lecture 20 Takeaways, Wrapping Up & Next Steps to Attract Visitors.

Tourism professionals and executives looking to boost their skills and careers by providing more value to their organizations to attract tourism.,Individuals who want to start in the tourism sector with a strong edge on their favor.,Students wanting to acquire unique professional skills highly valued in the job market.,Tourism entrepreneurs who wish to boost or start their business.,Receptive tour operators, Destination management companies and Communitarian tourism organizations struggling to increase sales.,Tourism officials, Ministers and Destination Management Organizations wanting to increase their influence on the attraction of visitors.