Amplify Your Impact: Personal Branding For Professionals

Master direct and digital communication tools to add value to your work

What you'll learn

Give more value to what you do

Increase your authority and the trust others have in you

Use the best tools to convey your brand

Produce digital content effectively, reaching your goals

Set the right mindset for your business activities

Communicate effectively with your clients and business partners

Requirements

No particular tools or knowledge required.

Description

If you’ve landed here, it’s probably because you’re looking to add value to what you do and want to find an effective way to do it.You know yourself, you’re aware of your talents and skills… Now the question is: "How do I communicate them to others?"Together, we’ll discover how to capture attention, how to build trust, and how to increase our influence.We’ll explore the best communication tools, strategies, and tactics—what works best and which mistakes are worth avoiding when presenting who we are.We will focus on how you can enhance your personal networks, the key elements that define your authority, and all the digital tools available to share your ideas.The goal? To build YOUR brand.This course is perfect for small business owners, those just starting their careers, or anyone stepping into a new professional challenge.Here, everything revolves around you—on how to build a brand around your name, your unique way of doing things, your values, and what makes you stand out.If these topics resonate with you, I promise we’ll dive into them in a fun, simple, and direct way. I’ll respect your valuable time and, most importantly, we’ll enjoy the journey—because who says learning has to be boring?And, if nothing else, my terrible English will definitely make you smile more than once!

Overview

Section 1: Introduzione

Lecture 1 A brief introduction to this course

Lecture 2 1.5/6 the art of consistent communication style

Lecture 3 1.7/8 crafting your entrepreneurial storytelling

Lecture 4 1.9/10 the power of daily improvement and a smart workspace

Section 2: sezione 2

Lecture 5 2,1 - 2,2 building a successful digital presence

Lecture 6 2,3 Want to buy followers? Please don't do it.

Lecture 7 2,4 All your networks are potential value

Lecture 8 2,5 Leveraging dunbar's number for personal branding

Lecture 9 2,6 expand your reach spreading content, not selling.

Lecture 10 2,7 the power of fan engagement - a gelato success story

Lecture 11 2,8-9-10 defining your audience - the key to effective communication

Lecture 12 2,11 unlocking digital visibility - content creation essentials

Lecture 13 2,12 Mastering Digital Content CreationStrategies for Success

Lecture 14 2,13-14 increasing your capacity of influence

Lecture 15 2,15 The-4-Ms-of-Effective-Communication-Tools - part 1

Lecture 16 2,16-17 he-4-Ms-of-Effective-Communication-Tools - part 2

Section 3: social

Lecture 17 3,1 Digital tools for your personal branding

Lecture 18 3,2 The Evolution of Facebook - A Social Media Giants Journey

Lecture 19 3,3 Instagram-The Kingdom of the Ephemeral

Lecture 20 3,4 Leveraging YouTube for Personal Branding

Lecture 21 3,7-3,8 Whatsapp and telegram for personal branding

Lecture 22 3,9 e 3,10 LinkedIns Evolution-Navigating the Changing Landscape

Lecture 23 3,11 e 3,12 The Rise of Podcasting for Personal Branding

Lecture 24 3,13 … 3.16 Mastering Personal Branding Your Digital Ecosystem

Lecture 25 3,17 e 3.18 Mastering Digital Presence-Social Media vs Website Strategies

Lecture 26 3,19 Your " good old" website

Lecture 27 3.20 The Power of Words in Shaping Perception

Lecture 28 3.21 The Power of Words in Shaping Reality

Lecture 29 3,22 The Power of Positive Communication

Lecture 30 3,23 The Power of Words Shaping Identity and Communication

Lecture 31 3,24 Emotions in Personal Branding

Lecture 32 3,26 The Power of Emotions in Business Communication - part 1

Lecture 33 3,26 The Power of Emotions in Business Communication - part 2

Lecture 34 3,27 The Art of Personal Branding: Engage, Dont Lecture

Professionals, managers, small business owners, entrepreneurs, consultants.,anyone who wants to add value to their skills by building a strong brand