Ai-Powered Sales & Marketing: Forecast Smarter With Genai

Unlock the power of Generative AI to enhance sales forecasting and marketing strategies. Master tools, techniques, and b

What you'll learn

Analyze the capabilities of Generative AI for forecasting, customer segmentation, and trend analysis.

Implement practical Generative AI solutions to enhance predictive analyses and marketing campaigns.

Evaluate ethical concerns and develop strategies for responsible AI integration.

Apply AI to scale productivity and make data-driven strategic decisions.

Requirements

Participants should have a basic understanding of sales and marketing principles and be familiar with analytics tools like Tableau, Power BI, or similar platforms. A keen interest in exploring AI-driven solutions and applying them to real-world business scenarios will help learners get the most from this course.

Description

Unlock the Future with Gen AI: Revolutionise Sales Forecasting and Marketing AnalysisThis comprehensive course on Generative Artificial Intelligence (Gen AI) delves into how AI is reshaping sales and marketing. As businesses navigate fast-paced markets, the ability to predict trends and optimise campaigns has become a pivotal advantage. With this course, you will learn to harness the transformative power of Gen AI to enhance forecasting accuracy, streamline operations, and uncover actionable insights.What You Will LearnMaster the Basics and BeyondBegin with foundational concepts in sales forecasting and marketing analysis, progressing to advanced AI-driven techniques. Gain hands-on experience with cutting-edge tools such as ChatGPT and Google Gemini to analyse data, forecast sales, and optimise campaigns with precision.Apply Practical SkillsParticipate in interactive labs to tackle real-world challenges. Develop expertise in customer segmentation, sentiment analysis, and performance evaluation. By the end of the course, you will be equipped to design AI-driven strategies that drive business growth.Ethical and Practical InsightsExplore the ethical considerations of implementing Gen AI, including data security, bias mitigation, and transparency in AI decisions. Real-world case studies from industry leaders highlight successful integrations of AI into sales and marketing operations.Who is this Course for?Whether you are a:- Sales Manager aiming to boost productivity,- Marketing Analyst seeking to create targeted campaigns, or- Aspiring Professional ready to future-proof your career,This course offers the tools, knowledge, and confidence to excel.Key FeaturesBalanced Curriculum: Suitable for intermediate learners and professionals, blending video lessons, interactive quizzes, and project-based assessments.Capstone Project: Apply your learning to real-world scenarios, showcasing your ability to transform sales and marketing workflows.Actionable Outcomes: Gain skills to predict trends, personalise customer experiences, and make data-driven decisions that drive measurable results.Why Enroll?By the end of this course, you will:Understand both theoretical and practical aspects of Gen AI.Unlock new levels of efficiency and innovation in sales forecasting and marketing.Gain a competitive edge in an increasingly AI-driven business landscape.Join us on this transformative journey to revolutionise your approach to sales and marketing. Empower yourself with Gen AI and stay ahead in today’s competitive market. Enrol now and drive your career forward with confidence!

Overview

Section 1: Introduction

Lecture 1 Overview

Lecture 2 Prerequisites

Lecture 3 Motivation

Section 2: Leveraging GenAI for Predictive Sales

Lecture 4 Sales Forecasting Concepts

Lecture 5 GenAI Sales Forecasting Demo

Lecture 6 Discussing Implementation

Lecture 7 Sales Visualization

Lecture 8 Hands-On-Learning: Forecasting Future Revenue with GenAI

Lecture 9 Sales Forecasting with AI: Tools, Prompts & Scenarios

Section 3: GenAI for Marketing Analysis

Lecture 10 Marketing Concepts

Lecture 11 Campaign Optimization

Lecture 12 Customer Sentiment

Lecture 13 Hands-On-Learning: Customer Sentiment Analysis with GenAI

Lecture 14 Customer Segmentation

Lecture 15 Hands-On-Learning: Segmenting and Personalizing with GenAI

Lecture 16 AI is Shaping the Future of Marketing

Section 4: Integrating Gen AI in Business Operations

Lecture 17 Adopting AI

Lecture 18 AI Case Study

Lecture 19 Common Challenges

Lecture 20 How to Scale

Lecture 21 Hands-On-Learning: Designing an AI Use Case for Nautilus Co.

Lecture 22 From Pilot to Scale: How Leading Companies Are Expanding GenAI Use Responsibly

Section 5: Challenges and Ethical Considerations

Lecture 23 Data Privacy and Security

Lecture 24 Bias and Fairness in AI Models

Lecture 25 Transparency and Accountability

Lecture 26 Building Trust in AI Systems

Lecture 27 Hands-On-Learning: Identifying and Mitigating Bias

Lecture 28 Ethical Challenges of AI in Marketing

Section 6: Wrap-Up and Capstone

Lecture 29 Course Wrap Up Video

Lecture 30 Project: Navigating AI Strategy: Your Marketing Intelligence Brief

This course is designed for experienced sales managers, team leaders, and marketing analysts who want to leverage AI to enhance decision-making. It’s also ideal for data-driven business analysts, aspiring sales and marketing professionals, and anyone transitioning into AI-driven roles. Intermediate learners exploring advanced AI applications will find practical strategies and tools to elevate their sales forecasting and marketing analysis skills.