Account Management 101 - Be A Successful Key Account Manager

Learn Proven Techniques to Build Trust, Retain Clients, and Drive Measurable Success

What you'll learn

Understand and execute the key roles and responsibilities of an account manager

Navigate difficult situations, negotiate successfully, and close deals efficiently

Learn some tools and processes for executing a successful Key Account Strategy

Learn how to create compelling Value Propositions

Communicate effectively and manage client expectations

Build compelling value propositions tailored to client needs

Requirements

No prior experience needed, you will be taken through the entire process from start to completion

Description

Did you know that effective account management can lead to a 25% increase in customer retention and a significant boost in revenue for businesses? In today's competitive market, mastering the art of account management is crucial for success.Welcome to ACCOUNT MANAGEMENT 101 - BECOME A SUCCESSFUL KEY ACCOUNT MANAGER, a comprehensive online course designed for both beginners and new key account managers. This course will equip you with the essential skills and strategies needed to foster strong client relationships and deliver consistent value, ensuring that you stand out in account management.Now is the time to invest in your career. By enrolling in this course, you’ll not only gain valuable skills but also join a community of like-minded professionals dedicated to excellence in account management. You'll have access to exclusive content, engaging discussions, and ongoing support that will enhance your learning experience.Don’t let this opportunity pass you by! As the demand for skilled account managers continues to rise, those equipped with the right knowledge will lead the way.By the end of the course, you will be able to:- Develop effective communication strategies tailored to client needs.- Build and expand partnerships that enhance client satisfaction.- Better understand your customers to ensure a great relationship- Confidently manage clients in all situations- Create impactful proposals and negotiate deals that benefit both you and your clients.- Implement best practices in account management to ensure long-term success.Ready to elevate your account management skills and unlock your potential? ENROLL NOW in  ACCOUNT MANAGEMENT 101 - BECOME A SUCCESSFUL KEY ACCOUNT MANAGER and start your journey toward delivering exceptional client value today! Your clients are counting on you—let’s make it happen!

Overview

Section 1: Introduction to Account Management

Lecture 1 What to Expect from This Course

Lecture 2 Role and Key Skills of an Account Manager

Lecture 3 Things to Avoid as an Account Manager

Lecture 4 The Impact of Effective Account Management

Section 2: Building Compelling Value Propositions

Lecture 5 Understanding Client Needs

Lecture 6 Crafting a Winning Value Proposition

Lecture 7 Aligning Solutions to Client Objectives

Section 3: Building and Expanding Client Partnerships

Lecture 8 Building Trust and Credibility with Clients

Lecture 9 Strategies for Expanding Client Relationships

Lecture 10 Client Retention Strategies

Section 4: Managing Client Expectations

Lecture 11 The Importance of Active Listening

Lecture 12 Setting Realistic and Achievable Expectations

Section 5: Navigating Difficult Situations

Lecture 13 Communicating in Difficult Situations

Lecture 14 Identifying Red Flags Early

Lecture 15 Maintaining Professionalism Under Pressure

Section 6: Proposal Negotiation and Deal Closing

Lecture 16 Crafting a Winning Proposal

Lecture 17 Negotiation Techniques for Account Managers

Lecture 18 Crafty Email Tips for Deals

Anyone interested in account management,Anyone who has clients that they need to manage effectively,Anyone pursuing a career in account management,Key Account Managers wanting to sharpen their client management skills,Anyone who wants tip and tricks to help improve their client handling