5 Cognitive Biases Every Marketer Must Know

Use behavioral science to design higher-converting marketing touchpoints — practical examples & templates.

What you'll learn

Define key cognitive biases that influence human decision-making, supported by real-life and research-based examples.

Analyze marketing, advertising, and communication campaigns to uncover the behavioral science principles at play.

Apply behavioral science techniques to design more persuasive and memorable messages.

Evaluate situations where cognitive biases may lead to flawed decision-making and implement strategies to counteract them.

Requirements

No prior knowledge of behavioral economics or cognitive biases is required - this course is beginner-friendly.

An interest in human psychology, decision-making, marketing, or personal development will help you get the most out of the material.

Description

5 Cognitive Biases Every Marketer Must Know – Master Behavioural Marketing and Consumer PsychologyUnlock your potential and transform your learning journey with this inspiring course designed to help you grow both personally and professionally. Whether you are seeking to strengthen your mindset, sharpen your communication, or develop the confidence to achieve your goals, this course provides practical strategies, real-world insights, and motivational guidance that you can apply immediately.Through engaging lessons, thought-provoking exercises, and relatable examples, you will not only gain knowledge but also learn how to put it into action in your daily life. This course is built to support your journey step by step, ensuring you stay motivated and empowered from start to finish.By the end, you’ll walk away with more than just skills—you’ll have a renewed sense of clarity, confidence, and purpose that can truly change the way you approach challenges and opportunities.Note: This course has been carefully crafted using a blend of professional expertise and the support of advanced AI tools (video editing, text-to-speech) to ensure clarity, structure, and accessibility. All strategies, insights, and guidance come from real-world practice and academic experience, with AI used only as a supportive tool to refine delivery and enhance your learning experience.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Module 2 - Scarcity

Lecture 2 Scarcity

Section 3: Module 3 - Social Proof

Lecture 3 Social Proof

Section 4: Module 4 - Authority

Lecture 4 Authority

Section 5: Module 5 - Anchoring

Lecture 5 Anchoring

Section 6: Module 6 - Availability Heuristic

Lecture 6 Availability Heuristic

Section 7: Extra Module

Lecture 7 Peak-End Rule

Marketers, sales professionals, and business owners who want to leverage behavioral science to influence customer decisions ethically.,Anyone curious about human behavior who wants to understand why we make the choices we do — and how to make better ones.,Students who want to sharpen their critical thinking skills and avoid common reasoning traps.