100 Days Of Google Ads & Microsoft Ads: Ultimate Bootcamp

Master All Campaign Types in Google Ads and Microsoft Ads, Editor for Bulk Uploads, Merchant Center, SA360 in 100 days.

What you'll learn

Google Ads { Level - Beginner to Advanced }

Google Ads - Paid Search Campaign { Level - Beginner to Advanced }

Google Ads - Shopping Campaign { Level - Beginner to Advanced }

Google Ads - Call Campaign { Level - Beginner to Advanced }

Google Ads - Performance Max { Level - Beginner to Advanced }

Google Ads - Display Campaign { Level - Beginner to Advanced }

Google Ads - Demand Gen Campaign { Level - Beginner to Advanced }

Google Ads - Video Campaign { Level - Beginner to Advanced }

Google Merchant Center { Level - Beginner to Advanced}

Google Ads Editor { Level - Beginner to Advanced }

Microsoft Ads { Level - Beginner to Advanced }

Microsoft Ads - Paid Search Campaign { Level - Beginner to Advanced }

Microsoft Ads - Shopping Campaign { Level - Beginner to Advanced }

Microsoft Ads - Audience Campaign (Display, Native & Video Ads) { Level - Beginner to Advanced }

Microsoft Ads Editor { Level - Beginner to Advanced }

Microsoft Merchant Center { Level - Beginner to Advanced }

Microsoft Excel & Google Sheet, Formulas Related To Paid Advertising.

Google Ads & Microsoft Ads Remarketing Setup.

Google Ads Manager account (Previously MCC - My Client Center).

Search Ads 360 (SA360) { Level - Beginner }

Proven Strategies, and Best Practices for Client Goals (Ecommerce & Service industries).

Understanding Google Ads and Microsoft Ads Algorithms.

Be able to Build Full Fledged Campaigns Strategically.

100+ Real World Examples to Understand How Things are Done.

Requirements

Absolutely no prior knowledge or experience is required.

I'll start from the basics and gradually build up your understanding, teaching you everything from scratch.

Description

Are you ready to become a digital advertising pro? This course is designed to teach you everything you need to know about managing ads on Google and Bing, covering everything from the basics to advanced strategies.I start with the fundamentals of Google Ads, guiding you step-by-step through creating, managing, and optimizing effective ad campaigns. You’ll learn to use Google Ads Editor to streamline your workflow and make managing ads more efficient. Plus, I’ll show you how to leverage Google Merchant Center to handle your product listings and ensure they’re optimized for maximum visibility.Moving on to Bing Ads, you’ll gain valuable insights into creating and managing ads on Microsoft’s platform. You’ll learn how to use Bing Ads Editor and Bing Merchant Center to enhance your campaigns and reach a broader audience.I also dive into Google Ads Manager Accounts, which is essential for handling multiple accounts and scaling your advertising efforts. Additionally, I cover Search Ads 360, a powerful tool for running large-scale search campaigns and optimizing performance across various platforms.This course is packed with practical exercises, real-world examples, and hands-on activities to ensure you not only understand the theory but also apply your knowledge effectively. Whether you’re a beginner eager to get started or a professional looking to sharpen your skills, this course offers everything you need to become a confident and skilled digital advertiser.Sign up today and embark on your journey to mastering online ads, unlocking new opportunities, and driving successful advertising campaigns!

Overview

Section 1: Day 1 - About the Course

Lecture 1 Introduction

Section 2: Day 2 - Introduction to Paid Advertising

Lecture 2 Lesson 1 - Evolution of advertising

Lecture 3 Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid Search

Lecture 4 Class Notes : Introduction to Paid Advertising

Section 3: Day 3 - Impressions, Clicks, Cost, Conversions, Conversion Value

Lecture 5 Lesson 1 - Primary Metrics

Lecture 6 Lesson 2 - Derived Metrics

Section 4: Day 4 - Google Ads Account Creation

Lecture 7 The Start…..

Section 5: Day 5 - The Online Presence

Lecture 8 Lesson 1 - The purchase journey in a website for Ecommerce

Lecture 9 Lesson 2 - URL Structure of a Website : ECommerce Client

Lecture 10 Lesson 3 - URL Structure of a Website : Service Business Client

Lecture 11 Lesson 4 - Types of Campaigns

Section 6: Day 6 - Conversion Tracking - Part 1

Lecture 12 Lesson 1 - What is Conversion Action & Why is it Needed?

Lecture 13 Lesson 2 - Conversion Windows

Lecture 14 Lesson 3 - Enhanced Conversions

Lecture 15 Lesson 4 - Attribution Models

Lecture 16 Lesson 5 - Conversion Action Setup

Section 7: Day 7 - Conversion Tracking - Part 2

Lecture 17 Lesson 1 - Enhanced Conversions for Web

Lecture 18 Lesson 2 - Enhanced Conversions for Leads

Lecture 19 Lesson 3 - Conversions Adjustments ( Uploading Conversions )

Lecture 20 Lesson 4 - Third Party Conversion Actions

Section 8: Day 8 - Conversion Tracking - Part 3

Lecture 21 Lesson 1 - What is Bidding & Optimization ?

Lecture 22 Lesson 2 - Primary Conversion Action & Secondary Conversion Action

Lecture 23 Lesson 3 - Account Default Goals & Standard Goals

Lecture 24 Lesson 4 - Campaign Specific Goals & Custom Goals

Section 9: Day 9 - Types of Targetting's

Lecture 25 Lesson 1 - Primary Targets & Secondary Targets

Section 10: Day 10 - Introduction to Paid Search Campaigns

Lecture 26 Lesson 1 - How Search Engines Work ?

Lecture 27 Lesson 2 - How Paid Search Campaigns Work?

Lecture 28 Lesson 3 - Search Campaign Creation

Section 11: Day 11 - Keyword Research - Part 1

Lecture 29 Lesson 1 - Introduction to Keyword Research

Lecture 30 Lesson 2 - Keyword Research Based on Website Design

Lecture 31 Lesson 3 - Keyword Research Through Google Keyword Planner

Lecture 32 Lesson 4 - Keyword Research Tips

Section 12: Day 12 - Keyword Research - Part 2

Lecture 33 Keyword Research - Example 1

Lecture 34 Lesson 1 - Different Keyword Match Types

Lecture 35 Lesson 2 - Understanding the Match Types

Lecture 36 Lesson 3 - How the Performance Looks for the Match Types

Lecture 37 Lesson 4 - What are Close Variant's ?

Section 13: Day 13 - Keyword Research - Part 3

Lecture 38 Lesson 1 - Keyword Research - Example 2

Lecture 39 Lesson 2 - What is a Final URL ?

Lecture 40 Lesson 3 - Best Search Campaign Structuring

Lecture 41 Lesson 4 - Keyword Research - Example 3

Section 14: Day 14 - Quality Score

Lecture 42 Lesson 1 - What is Quality Score ?

Lecture 43 Lesson 2 - Importance of Quality Score ?

Lecture 44 Lesson 3 - How to Improve Quality Score.

Lecture 45 Lesson 4 - Quality Score Live Example

Section 15: Day 15 - Negative Keywords

Lecture 46 Lesson 1 - What are Negative Keywords ?

Lecture 47 Lesson 2 - How to Add Negative Keywords ?

Lecture 48 Lesson 3 - How to Use Cross Negatives, also Called as Forced Negatives.

Section 16: Day 16 - Search Query Report Analysis

Lecture 49 Lesson 1 - What is Search Term Report ?

Lecture 50 Lesson 2 - Identifying Negative Keywords, also Called as Irrelevant Keywords

Lecture 51 Lessons 3 - Identifying Positive Keywords, also Called as Relevant Keywords

Section 17: Day 17 - Google Trends

Lecture 52 Lesson 1 - Google Trends - Identify Trend of Keyword

Section 18: Day 18 - Responsive Search Ads (RSA's)

Lecture 53 Lesson 1 - Components of RSA on SERP

Lecture 54 Lesson 2 - How to Write an Effective Ad Copy

Lecture 55 Lesson 3 - Winning Strategies for RSA's

Section 19: Day 19 - Ad Extensions

Lecture 56 Lesson 1 - What are Ad Extensions ?

Lecture 57 Lesson 2 - Sitelink Ad Extension

Lecture 58 Lesson 3 - Callout Ad Extension

Lecture 59 Lesson 4 - Structured Snippet Ad Extension

Lecture 60 Lesson 5 - Image Ad Extension

Lecture 61 Lesson 6 - Call Ad Extension

Lecture 62 Lesson 7 - Lead Form Ad Extension

Lecture 63 Lesson 8 - Location Ad Extension

Lecture 64 Lesson 9 - Price Ad Extension

Lecture 65 Lesson 10 - Promotion Ad Extension

Lecture 66 Lesson 11 - Headline, Description, Business Name, Logo Ad Extensions

Lecture 67 Lesson 12 - Automated Ad Extensions

Section 20: Day 20 - Search Campaign Creation

Lecture 68 Lesson 1 - Search Campaign Creation - From Keyword Research To Ad Creation

Section 21: Day 21 - Google Ads Editor - Bulk Uploads

Lecture 69 Lesson 1 - What is Google ads Editor and How to install it ?

Lecture 70 Lesson 2 - Ads Editor Overview

Lecture 71 Lesson 3 - How to Bulk Upload Campaigns ?

Lecture 72 Lesson 4 - Things to Remember

Section 22: Day 22 - Google Ads Editor - Tools and settings

Lecture 73 Lesson 1 - How to Bulk Edit ?

Lecture 74 Lesson 2 - Tools and Settings

Section 23: Day 23 - Google Ads Editor - Upload Formats

Lecture 75 Lesson 1 - RSA Editor Format

Lecture 76 Lesson 2 - Ad Extensions Editor Format

Section 24: Day 24 - Audience Targeting - Part 1

Lecture 77 Lesson 1 - Who are the Audiences ?

Lecture 78 Lesson 2 - Affinity & Inmarket Audiences

Lecture 79 Lesson 3 - Demographic Audiences

Lecture 80 Lesson 4 - Audience Bulk Upload - Google Ads Editor

Section 25: Day 25 - Audience Targeting - Part 2

Lecture 81 Lesson 1 - Audiences - Your Data Segments or Remarketing Audiences

Lecture 82 Lesson 2 - Audiences - Website Visitors

Lecture 83 Lesson 3 - Audiences - App Users, YouTube Users, Customer Match List & GA4

Lecture 84 Lesson 4 - Audiences - How to Exclude Audiences

Lecture 85 Lesson 5 - Audiences - Custom Combination

Section 26: Day 26 - Audience Targeting - Part 3

Lecture 86 Lesson 1 - Audiences - Custom Segments

Lecture 87 Lesson 2 - Audiences - Combined Segments

Lecture 88 Lesson 3 - Audiences - Summary

Section 27: Day 27 - Location & Language Targeting

Lecture 89 Lesson 1 - Location Targeting

Lecture 90 Lesson 2 - Language Targeting

Section 28: Day 28 - Ad Schedule Targeting

Lecture 91 Lesson 1 - Ad Scheduling or Day Parting

Lecture 92 Lesson 2 - Ad Scheduling - Points to Remember

Lecture 93 Lesson 3 - Ad Scheduling - Example 1

Section 29: Day 29 - Device Targeting

Lecture 94 Lesson 1 - Device Targeting

Section 30: Day 30 - Secondary Targets - Summary

Lecture 95 Lesson 1 - Secondary Targets - Summary

Section 31: Day 31 - Search Campaign - Case Study

Lecture 96 Lesson 1 - Search Campaign - Case Study - 1

Section 32: Day 32 - How to Analyse the Reports

Lecture 97 Lesson 1 - How to do Keyword Analysis

Lecture 98 Lesson 2 - How to Analyse Secondary Targets

Section 33: Day 33 - Limitations, Columns, Segments, View

Lecture 99 Lesson 1 - Google Ads Limitations

Lecture 100 Lesson 2 - Google Ads - Columns & Rows

Lecture 101 Lesson 3 - How to Use Segments ?

Lecture 102 Lesson 4 - Benefits of Using Views

Section 34: Day 34 - How To Analyse WoW & MoM

Lecture 103 Lesson 1 - Week Over Week (WoW) Analysis

Lecture 104 Lesson 2 - Month Over Month (MoM) Analysis

Section 35: Day 35 - Dynamic Search Ads (DSA) Campaign

Lecture 105 Lesson 1 - What are Dynamic Search Ad (DSA) Campaigns ?

Lecture 106 Lesson 2 - Create DSA Campaign in Engine

Lecture 107 Lesson 3 - Create DSA Campaign Through Page Feed

Lecture 108 Lesson 4 - How to Analyse Dynamic Targets

Lecture 109 Lesson 5 - Create DSA Through Google Ads Editor

Section 36: Day 36 - Bidding Strategies

Lecture 110 Lesson 1 - About Bidding Strategies

Lecture 111 Lesson 2 - Manual Bid Strategy - Manual CPC

Section 37: Day 37 - Maximize Clicks Bidding Strategy

Lecture 112 Lesson 1 - Automated Bidding Strategies

Lecture 113 Lesson 2 - Maximize Clicks Bidding Strategy

Section 38: Day 38 - Target Impression Share Bidding Strategy

Lecture 114 Lesson 1 - What is Impression Share ?

Lecture 115 Lesson 2 - Target Impression Share Bidding Strategy

Section 39: Day 39 - Maximize Conversions Bidding Strategy

Lecture 116 Lesson 1 - Smart Bidding Strategies

Lecture 117 Lesson 2 - Maximize Conversions Bidding Strategy

Lecture 118 Lesson 3 - Maximize Conversions Bidding Strategy - Example

Lecture 119 Lesson 4 - Relationship between TCPA & Cost

Section 40: Day 40 - Maximize Conversion Value Bidding Strategy

Lecture 120 Lesson 1 - Maximize Conversion Value Bidding Strategy

Lecture 121 Lesson 2 - Maximize Conversion Value Bidding Strategy - Example

Lecture 122 Lesson 3 - Relationship between TROAS & Cost

Section 41: Day 41 - Bidding Strategies - All Together

Lecture 123 Lesson 1 - Bidding Strategies - All Together

Section 42: Day 42 - Bidding Strategies - Case Studies

Lecture 124 Lesson 1 - Bidding Strategy - Case Study 1

Lecture 125 Lesson 2 - Bidding Strategy - Case Study 2

Section 43: Day 43 - Search Campaign Creation - Assignment

Section 44: Day 44 - Customized Reports in Google Ads

Lecture 126 Lesson 1 - Google Ads - Report Editor

Lecture 127 Lesson 2 - Basic Excel for The Digital Marketer

Section 45: Day 45 - Edit Existing Campaigns, Ad Groups, Keywords, Ads

Lecture 128 Lesson 1 - Edit Existing Campaigns, Ad Groups, Keywords, Ads

Section 46: Day 46 - Google Ads - Auction Insights

Lecture 129 Lesson 1 - Google Ads - Auction Insights

Lecture 130 Lesson 2 - Google Ads - Auction Insights - Overview

Section 47: Day 47 - Google Ads - Quiz

Section 48: Day 48 - Google Ads - Experiments

Lecture 131 Lesson 1 - Google Ads - Search Campaign Experiment

Section 49: Day 49 - Campaign Groups & Performance Targets

Lecture 132 Lesson 1 - Google Ads - Campaign Groups & Performance Targets

Section 50: Day 50 - Google Ads - Campaign Settings & Ad Group Settings

Lecture 133 Lesson 1 - Google Ads - Campaign Settings

Lecture 134 Lesson 2 - Google Ads - Ad Group Settings

Section 51: Day 51 - Google Ads - Policy Manager

Lecture 135 Lesson 1 - Disapproval Check - Google Ads - Policy Manager

Section 52: Day 52 - Click Tracking

Lecture 136 Lesson 1 - Google Ads - Click Tracking - Auto Tagging

Lecture 137 Lesson 2 - Click Tracking - URL Parameters

Lecture 138 Lesson 3 - Click Tracking - URL Parameters - UTM Parameters

Lecture 139 Lesson 4 - Click Tracking - URL Parameters - ValueTrack Parameters

Lecture 140 Lesson 5 - Click Tracking - URL Parameters - Custom Parameters

Lecture 141 Lesson 6 - Click Tracking - Overview

Section 53: Day 53 - Basic Health Audits

Lecture 142 Lesson 1 - Finding Duplicate Keywords

Lecture 143 Lesson 2 - URL Health Check

Lecture 144 Lesson 3 - Identify Empty Ad Groups

Section 54: Day 54 - Optimization Score

Lecture 145 Lesson 1 - Optimization Score

Section 55: Day 55 - Google Ads - Label, Rules

Lecture 146 Lesson 1 - Google Ads - Label

Lecture 147 Lesson 2 - Google Ads - Rules

Section 56: Day 56 - Ad Copy Schedule

Lecture 148 Lesson 1 - Promo Implementation

Section 57: Day 57 - Google Ads - Interface Walk-through

Lecture 149 Lesson 1 - Google Ads - Interface Walk-through

Section 58: Day 58 - RSA - Ad Customizers

Lecture 150 Lesson 1 - Dynamic Keyword Insertion (DKI)

Lecture 151 Lesson 2 - Countdown Insertion

Lecture 152 Lesson 3 - Location Insertion

Lecture 153 Lesson 4 - Ad Customizer Attributes

Section 59: Day 59 - Conquesting Campaigns & Ad Library

Lecture 154 Lesson 1 - Conquesting Campaigns

Lecture 155 Lesson 2 - Google Ads - Ad Library

Section 60: Day 60 - Change History

Lecture 156 Lesson 1 - Change History

Section 61: Day 61 - Conversion Value Rules & Customer Acquisition

Lecture 157 Lesson 1 - Google Ads - Conversion Value Rules

Lecture 158 Lesson 2 - Google Ads - New Customer Acquisition

Section 62: Day 62 - Remarketing List Search Ads

Lecture 159 Lesson 1 - Paid Search - RLSA Campaign

Section 63: Day 63 - Complete Search Campaign

Lecture 160 Lesson 1 - Complete Search Campaign

Section 64: Day 64 - Search Campaign - Mastery Quiz

Section 65: Day 65 - Product Listing Ads or Shopping Ads Eco-System

Lecture 161 Lesson 1 - Product Listing Ads

Lecture 162 Lesson 2 - Google Merchant Center Next

Lecture 163 Lesson 3 - Product Feed

Section 66: Day 66 - Standard Shopping Campaign

Lecture 164 Lesson 1 - Shopping Campaign Details

Lecture 165 Lesson 2 - Standard Shopping Campaign Creation

Lecture 166 Lesson 3 - Standard Shopping Campaign - Example 1

Section 67: Day 67 - Performance Max Campaign

Lecture 167 Lesson 1 - What is Performance Max Campaign ?

Lecture 168 Lesson 2 - Structure of Performance Max Campaign

Lecture 169 Lesson 3 - Performance Max - Targets

Lecture 170 Lesson 4 - Performance Max - Signals

Lecture 171 Lesson 5 - Performance Max Campaign - Walk-through

Section 68: Day 68 - Performance Max Campaign - Product Listing Ads or Shopping Ads

Lecture 172 Lesson 1 - Performance Max Campaign - Product Listing Ads

Lecture 173 Lesson 2 - Performance Max Campaign - Product Listing Ads - Feed Only

Section 69: Day 69 - Performance Max Campaign - Search Ads

Lecture 174 Lesson 1 - Performance Max Campaign - Dynamic Search Ads

Lecture 175 Lesson 2 - Performance Max Campaign - Search Themes

Lecture 176 Lesson 3 - Keyword and Search Theme Prioritization

Section 70: Day 70 - Performance Max Campaign - Local Store Visits and Promotions

Lecture 177 Lesson 1 - Performance Max Campaign - Local Store Visits and Promotions

Section 71: Day 71 - Shopping Ads - Deep Dive

Lecture 178 Lesson 1 - Shopping Ads - Expert Strategies

Lecture 179 Lesson 2 - Shopping Ads - Auction Insights

Lecture 180 Lesson 3 - Shopping Ads - Impact on CTR

Lecture 181 Lesson 4 - Performance Max Campaign - Experiments

Section 72: Day 72 - Shopping Ads - Bulk Upload

Lecture 182 Lesson 1 - Google Ads Editor - Products Bulk Upload

Lecture 183 Lesson 2 - Performance Max - Promo Implementation

Section 73: Day 73 - Manual Bidding Strategy Vs Automated Bidding Strategies

Lecture 184 Lesson 1 - Manual Bidding Strategy Vs Automated Bidding Strategies

Section 74: Day 74 - Universal App Campaigns

Lecture 185 Lesson 1 - Where App Ads Can Appear

Lecture 186 Lesson 2 - Google Ads - App Campaign

Section 75: Day 75 - Google Ads - Draft Campaigns

Lecture 187 Lesson 1 - Google Ads - Draft Campaigns

Section 76: Day 76 - Mastering Google Ads Phone Call Campaigns

Lecture 188 Lesson 1 - Phone Call Ads, Conversion Tracking, Reporting

Lecture 189 Lesson 2 - Google Ads - Track Calls From Your Ads

Lecture 190 Lesson 3 - Google Ads - Calls to A Phone Number On Your Website

Lecture 191 Lesson 4 - Google Ads - Click Conversion Tracking

Lecture 192 Lesson 5 - Google Ads - Clicks On Your Number On Your Mobile Website

Lecture 193 Lesson 6 - Phone Call Campaigns - Strategies and Google Ads Editor

Section 77: Day 77 - Display, Demand Gen & Video Campaigns Introduction - Part 1

Lecture 194 Lesson 1 - People Targeting

Section 78: Day 78 - Display, Demand Gen & Video Campaigns Introduction - Part 2

Lecture 195 Lesson 1 - Content Targeting

Lecture 196 Lesson 2 - Content Suitability

Lecture 197 Lesson 3 - Overview of Display, Demand Gen & Video Campaigns

Section 79: Day 79 - Display Campaign

Lecture 198 Lesson 1 - How Ads Appear for - Display Campaign

Lecture 199 Lesson 2 - CPM Bidding Strategy ( Viewable CPM & Target CPM )

Lecture 200 Lesson 3 - Display Campaign Creation

Lecture 201 Lesson 4 - Placement Performance Analysis

Lecture 202 Lesson 5 - Display Campaign - Google Ads Editor

Section 80: Day 80 - Demand Gen Campaign

Lecture 203 Lesson 1 - Demand Gen Campaign - Types of Ads

Lecture 204 Lesson 2 - Demand Gen Campaign Creation

Lecture 205 Lesson 3 - Demand Gen Campaign - Strategies

Lecture 206 Lesson 4 - Demand Gen Campaign - Google Ads Editor

Section 81: Day 81 - Video Campaign - Part 1

Lecture 207 Lesson 1 - Video Campaign - Types of Ads

Lecture 208 Lesson 2 - Video Campaign - Companion Banner & Call to Action

Lecture 209 Lesson 3 - CPV Bidding Strategy ( Maximum CPV & Target CPV )

Lecture 210 Lesson 4 - Optimized Targeting & Audience Expansion

Lecture 211 Lesson 5 - Video Campaign - Overview

Section 82: Day 82 - Video Campaign - Part 2

Lecture 212 Lesson 1 - Asset Library & How to Add Videos

Lecture 213 Lesson 2 - Drive conversions - Campaign Creation

Lecture 214 Lesson 3 - Video View - Campaign Creation

Lecture 215 Lesson 4 - Ad sequence - Campaign Creation

Lecture 216 Lesson 5 - Efficient reach - Campaign Creation

Lecture 217 Lesson 6 - Target frequency - Campaign Creation

Lecture 218 Lesson 7 - Non-skippable reach -Campaign Creation

Lecture 219 Lesson 8 - Audio ad - Campaign Creation

Lecture 220 Lesson 9 - Performance Analysis

Lecture 221 Lesson 10 - Video Campaign - Google Ads Editor

Section 83: Day 83 - Remarketing Campaign

Lecture 222 Lesson 1 - What is Remarketing ?

Lecture 223 Lesson 2 - Remarketing Audience Creation

Lecture 224 Lesson 3 - Standard Remarketing

Lecture 225 Lesson 4 - Dynamic Remarketing

Lecture 226 Lesson 5 - Suitable Campaign for Remarketing

Section 84: Day 84 - How Google Ads Work ?

Lecture 227 Lesson 1 - Data, Machine Learning Algorithms, Artificial intelligence

Section 85: Day 85 - Tools in Google Ads > Planning

Lecture 228 Lesson 1 - Google ads - Planning

Section 86: Day 86 - Tools in Google Ads > Shared Library

Lecture 229 Lesson 1 - Google ads - Shared Library

Section 87: Day 87 - Tools in Google Ads > Bulk Actions

Lecture 230 Lesson 1 - Google ads - Bulk Actions

Section 88: Day 88 - Tools in Google Ads > Budgets and Bidding

Lecture 231 Lesson 1 - Budgets and Bidding - Shared Budgets

Lecture 232 Lesson 2 - Budgets and Bidding - Bid Strategies

Lecture 233 Lesson 3 - Budgets and Bidding - Adjustments

Section 89: Day 89 - Tools in Google Ads > Measurement

Lecture 234 Lesson 1 - Measurement - Attribution

Section 90: Day 90 - Tools in Google Ads

Lecture 235 Lesson 1 - Google Ads - Data Manager

Lecture 236 Lesson 2 - Google Ads - Troubleshooting

Lecture 237 Lesson 3 - Google Ads - Business Data

Lecture 238 Lesson 4 - Google Ads - Billing

Lecture 239 Lesson 5 - Google Ads - Admin

Section 91: Day 91 - Google Ads - The End

Lecture 240 Lesson 1 - Google Ads - The End - Skillshop Certification

Section 92: Day 92 - Microsoft Ads

Lecture 241 Lesson 1 - Microsoft Ads - Introduction

Lecture 242 Lesson 2 - Microsoft Ads - Account Creation

Lecture 243 Lesson 3 - Microsoft Ads - Conversion Tracking Setup

Section 93: Day 93 - Microsoft Ads - Search Campaign

Lecture 244 Lesson 1 - Microsoft Ads - Campaign Types

Lecture 245 Lesson 2 - Microsoft Ads - Search Campaign & Ad Extensions

Lecture 246 Lesson 3 - Microsoft Ads - Keyword Planner

Lecture 247 Lesson 4 - Microsoft Ads - Search Campaign - Deep Dive

Lecture 248 Lesson 5 - Account Access

Section 94: Day 94 - Microsoft Ads - Bulk Actions

Lecture 249 Lesson 1 - Microsoft Ads Editor

Lecture 250 Lesson 2 - Microsoft Ads Editor - Campaign Upload

Lecture 251 Lesson 3 - Microsoft Ads - Promo Implementation ( Editor, Labels, Rules )

Section 95: Day 95 - Microsoft Ads - Import ( Google Ads > Microsoft Ads )

Lecture 252 Lesson 1 - Microsoft Ads - Import From Engine

Lecture 253 Lesson 2 - Microsoft Ads - Import From Editor

Section 96: Day 96 - Microsoft Ads - Shopping Campaign

Lecture 254 Lesson 1 - Microsoft Merchant Center

Lecture 255 Lesson 2 - Microsoft Ads - Standard Shopping Campaign

Lecture 256 Lesson 3 - Microsoft Ads - Performance Max Campaign

Section 97: Day 97 - Microsoft Ads - Audience Campaign

Lecture 257 Lesson 1 - Microsoft Ads - Audience Library

Lecture 258 Lesson 2 - Microsoft Ads - LinkedIn Profile Targeting

Lecture 259 Lesson 3 - Microsoft Ads - Audience Ads

Lecture 260 Lesson 4 - Microsoft Ads - Native Ads - Campaign Creation

Lecture 261 Lesson 5 - Microsoft Ads - Display Ads - Campaign Creation

Lecture 262 Lesson 6 - Microsoft Ads - Video Ads - Campaign Creation

Section 98: Day 98 - Microsoft Ads -Overview

Lecture 263 Lesson 1 - Microsoft Ads - Total Walkthrough

Section 99: Day 99 - Microsoft Ads - The End

Lecture 264 Lesson 1 - Microsoft Ads - Certification

Section 100: Day 100 - Congratulations

Lecture 265 ***All The Best***

Beginners: Perfect for individuals new to paid search advertising, offering a comprehensive introduction to Google Ads, Bing Ads, and associated tools, establishing a strong foundational understanding.,Intermediate Marketers: Ideal for marketers with some experience looking to deepen their understanding and refine their skills in paid search advertising.,Business Owners: Essential for entrepreneurs and business owners seeking to leverage paid search advertising to enhance their online presence, attract more customers, and increase revenue.,Professionals: Valuable for professionals in digital marketing, advertising, or related fields, enabling them to acquire a new skillset and stay competitive in the dynamic landscape of online advertising.,In addition to these, you will explore every campaign type available in both Google Ads and Bing Ads throughout the course, ensuring a thorough understanding of campaign creation and optimization strategies across platforms.