Jeff Walkers Product Launch Formula 3.0
Jeff Walkers Product Launch Formula 3.0
DVDRip | English | Subs: Russian | mp4 | 480 x 272 | AVC ~295 kbps | 29.970 fps
AAC | 127 Kbps | 32.0 KHz | 2 channels | 8 hours | 2.35 GB
AAC | 127 Kbps | 32.0 KHz | 2 channels | 8 hours | 2.35 GB
Genre: eLearning Video / Business, Finance (2012)
Product launches are here to stay, and if you want to run an effective launch you’re going to need to use new and creative ways of running your launch sequence. Jeff Walker (creator of the original Product Launch Formula) has just kicked off the pre-launch phase of version 3.0 of PLF, and I’m going to be breaking down his launch process on the blog and explaining why he’s doing what he’s doing, and what you can learn from it.Despite the recent conversations about “launch fatigue,” launches work (and always will). Sure, if the same lists are hit with multiple similar products in the same timeframe, sales will be slower, but that’s not the fault of the launch process, just the timing. (And that’s a call to action for people to expand their audience, when it comes down to it.)
So let’s dig into the process, starting with the landing page that leads to the first video Jeff’s released (which you can watch here – and I highly recommend you watch and take notes).
Let’s talk about the landing page itself.
What may strike you as unusual about this landing page is that it’s missing two things typical of many landing pages:
Branding (what is this landing page for?) and
Headline (Why am I here? What relevant outcome am I going to get?)
Jeff can get away with this because of the nature of who he is and what he offers – the affiliates who send people to this opt-in page are going to be pre-selling Jeff pretty heavily. So visitors are going to come in knowing that they’re going to learn about product launches, and they don’t necessarily need a headline.
Don’t know if I’d go that route, but it’s an interesting idea and I think I’ll run a split test on headline/no headiline the next time I do a video-based opt-in page.
No headline could serve to force click-through of the video.
I’m also mixed on this because I’m not the biggest fan of video – many people visiting the page may not have a chance to watch video (for example, if they have low bandwidth or they’re at work). I have a vested interest in watching the video (I’m studying it), but if I wasn’t convinced I might not want to cue up the video.
I know my audience doesn’t care for context-free video, so if this were my page I’d at least have some descriptive text hinting at what’s covered in the video – or at least how long it is. But at the same time, no text creates a curiosity factor, so there’s that to think about, as some people may flat-out wonder what it’s about or at least click it to start in order to see how long it is.
More Info: http://www.thelaunchcoach.com/...la-3-launch-process-review-pt1
General
Complete name : PLF3-Module1-CoreStrategies2.mp4
Format : MPEG-4
Format profile : Base Media
Codec ID : isom
File size : 44.6 MiB
Duration : 14mn 41s
Overall bit rate mode : Variable
Overall bit rate : 424 Kbps
Encoded date : UTC 2012-04-12 14:43:13
Tagged date : UTC 2012-04-12 14:43:13
Video #1
ID : 1
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Baseline@L3.0
Format settings, CABAC : No
Format settings, ReFrames : 6 frames
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 14mn 41s
Bit rate : 295 Kbps
Maximum bit rate : 923 Kbps
Width : 480 pixels
Height : 272 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Color space : YUV
Chroma subsampling : 4:2:0
Bit depth : 8 bits
Scan type : Progressive
Bits/(Pixel*Frame) : 0.075
Stream size : 31.0 MiB (69%)
Title : Imported with GPAC 0.4.6-DEV (build 1)
Writing library : x264 core 92 r1510 33d382a
Encoding settings : cabac=0 / ref=6 / deblock=1:0:0 / analyse=0x1:0x111 / me=umh / subme=7 / psy=1 / psy_rd=1.00:0.00 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=0 / 8x8dct=0 / cqm=0 / deadzone=21,11 / fast_pskip=0 / chroma_qp_offset=-2 / threads=1 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / constrained_intra=0 / bframes=0 / wpredp=0 / keyint=250 / keyint_min=25 / scenecut=40 / intra_refresh=0 / rc_lookahead=60 / rc=crf / mbtree=1 / crf=21.0 / qcomp=0.60 / qpmin=10 / qpmax=51 / qpstep=4 / ip_ratio=1.40 / aq=1:1.00
Encoded date : UTC 2012-04-12 14:43:13
Tagged date : UTC 2012-04-12 14:43:18
Audio #2
ID : 2
Format : AAC
Format/Info : Advanced Audio Codec
Format profile : LC
Codec ID : 40
Duration : 14mn 41s
Bit rate mode : Variable
Bit rate : 127 Kbps
Maximum bit rate : 144 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 32.0 KHz
Compression mode : Lossy
Stream size : 13.4 MiB (30%)
Encoded date : UTC 2012-04-12 14:43:17
Tagged date : UTC 2012-04-12 14:43:18
Complete name : PLF3-Module1-CoreStrategies2.mp4
Format : MPEG-4
Format profile : Base Media
Codec ID : isom
File size : 44.6 MiB
Duration : 14mn 41s
Overall bit rate mode : Variable
Overall bit rate : 424 Kbps
Encoded date : UTC 2012-04-12 14:43:13
Tagged date : UTC 2012-04-12 14:43:13
Video #1
ID : 1
Format : AVC
Format/Info : Advanced Video Codec
Format profile : Baseline@L3.0
Format settings, CABAC : No
Format settings, ReFrames : 6 frames
Codec ID : avc1
Codec ID/Info : Advanced Video Coding
Duration : 14mn 41s
Bit rate : 295 Kbps
Maximum bit rate : 923 Kbps
Width : 480 pixels
Height : 272 pixels
Display aspect ratio : 16:9
Frame rate mode : Constant
Frame rate : 29.970 fps
Color space : YUV
Chroma subsampling : 4:2:0
Bit depth : 8 bits
Scan type : Progressive
Bits/(Pixel*Frame) : 0.075
Stream size : 31.0 MiB (69%)
Title : Imported with GPAC 0.4.6-DEV (build 1)
Writing library : x264 core 92 r1510 33d382a
Encoding settings : cabac=0 / ref=6 / deblock=1:0:0 / analyse=0x1:0x111 / me=umh / subme=7 / psy=1 / psy_rd=1.00:0.00 / mixed_ref=1 / me_range=16 / chroma_me=1 / trellis=0 / 8x8dct=0 / cqm=0 / deadzone=21,11 / fast_pskip=0 / chroma_qp_offset=-2 / threads=1 / sliced_threads=0 / nr=0 / decimate=1 / interlaced=0 / constrained_intra=0 / bframes=0 / wpredp=0 / keyint=250 / keyint_min=25 / scenecut=40 / intra_refresh=0 / rc_lookahead=60 / rc=crf / mbtree=1 / crf=21.0 / qcomp=0.60 / qpmin=10 / qpmax=51 / qpstep=4 / ip_ratio=1.40 / aq=1:1.00
Encoded date : UTC 2012-04-12 14:43:13
Tagged date : UTC 2012-04-12 14:43:18
Audio #2
ID : 2
Format : AAC
Format/Info : Advanced Audio Codec
Format profile : LC
Codec ID : 40
Duration : 14mn 41s
Bit rate mode : Variable
Bit rate : 127 Kbps
Maximum bit rate : 144 Kbps
Channel(s) : 2 channels
Channel positions : Front: L R
Sampling rate : 32.0 KHz
Compression mode : Lossy
Stream size : 13.4 MiB (30%)
Encoded date : UTC 2012-04-12 14:43:17
Tagged date : UTC 2012-04-12 14:43:18
Screenshots
Jeff Walkers Product Launch Formula 3.0
Jeff Walkers Product Launch Formula 3.0
Jeff Walkers Product Launch Formula 3.0
Jeff Walkers Product Launch Formula 3.0
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Jeff Walkers Product Launch Formula 3.0
