Introduction To Retailing

The First Step Towards Becoming Rich

What you'll learn

Introduction to the world of Retailing

Definitions of retailing and retailer

How do retailers add value?

The role of retailers in supply chain

Vertical and Horizontal Integration

Difference in the retail structure in different countries

Social and Economic Significance of retailing

Opportunities in Retailing

Strategic vs Tactical Decisions

Retail Strategy

Variables in Retail Strategy

Ethical Situations for a Retail Manager

Misconceptions about Careers in Retailing

Why you should consider retailing

Requirements

No prerequisites

Description

"Retailing is such a common part of our everyday lives that we often take it for granted. For most people, retailers simply are places to buy things."However, if you want to be rich (or financially independent), you need to learn retailing and become a retailer. It is because the research shows that some of the richest people in the world are retail entrepreneurs. This is course is designed to teach you the basic concepts in the world of retailing. It starts from teaching you the definitions and taking you to a level where retail strategies will be discussed. So, if you want to become one of the richest persons, this course may be the first step you need.You will learn some of the following topics in this course:Introduction to the world of retailingDefinition(s) of retailing along with examplesHow do retailers add value? The role of retailers in the supply chainVarious forms of integration: Vertical integration and Horizontal integrationHow significant is retailing? Its role in economic and social prosperityWhat types of opportunities are available for you in retail?The types of decisions you need to make as a retailer.Ethics in retail and some common misconception in retailing.Enrol in the course and learn about retailing.

Overview

Section 1: Introduction

Lecture 1 Introduction to the Course

Lecture 2 Introduction to the World of Retailing

Lecture 3 What is Retailing?

Lecture 4 Examples of Retailers

Section 2: Value Addition by Retailers

Lecture 5 Do Retailers Add Value?

Lecture 6 How Retailers Add Value

Section 3: Role of Retailers

Lecture 7 Role of retailers in Supply Chain

Lecture 8 Integration : Vertical and Horizontal

Lecture 9 Distribution Channel

Lecture 10 Structure of Retailing: US vs China

Section 4: Significance of Retailing

Lecture 11 Social and Economic Significance

Lecture 12 Corporate Social Responsibility

Lecture 13 Largest Retailers

Section 5: Opportunities in Retailing

Lecture 14 Management Opportunities

Lecture 15 Entrepreneurial Opportunities

Lecture 16 Career Opportunities

Section 6: Retail Management Decisions

Lecture 17 Strategic vs Tactical Decisions

Section 7: Retail Strategy

Lecture 18 Types of Competition

Lecture 19 Identifying Customers

Lecture 20 Key Identifications in Retail Strategy

Lecture 21 Key Variables in Retail Strategy

Section 8: Ethics and Retailing

Lecture 22 Ethical Situations for a Retail Manager

Lecture 23 Checklist for Making Ethical Decisions

Lecture 24 What Can You Do?

Section 9: Misconceptions

Lecture 25 Misconceptions About Careers in Retailing

Lecture 26 Why You Should Consider Retailing

Business Administration Students,Business enthusiasts,BBA students,MBA students,Marketing academics,Marketing Professional