Introduction To Digital Marketing

Complete breakdown of all digital marketing components

What you'll learn

Digital marketing roadmap

Shifting your perspective

Digital evolution of Media and its vehicle

Evolution of product in our life

Evolution of Digital Media and huge impact of platform products

Print media ruled till 2011 and how Indian advertising industry works

Indian advertising industry by medium and its spends -2019

Ad Formats of Indian Digital industry and platform split (2019

3 v's of Indian digital advertising explained with overtaking print media and internet spends (by 2021) and its total adex by 2024

India's digital adoption comparison between year 2016 & 2024

Growing opportunities in Digital

Happening on internet in a minute and users

Traditional and digital media ecosystem explained

Components of Digital Marketing

Metrics & Types of Advertising on Digital Medium

Types of Advertising and its examples

Online customers getting influenced

Topics covered so far

Requirements

No requirements

Description

Digital marketing is a broad concept and includes various channels like search engine optimization, search engine marketing, email marketing, social media marketing, inbound marketing, content marketing, and web analytics.The digital strategy should have the right mix from a business and customer perspective. Therefore, the right "digital marketing" plays a key role in a brand’s success. This course helps us learn how to achieve marketing objectives through the application of digital technologies, or, in other words, through the use of electronic communications technology.Master the basics of digital marketing with our course. In total, there are 16 modules to explore. You will learn in detail about concepts like –Road map Shift your perspectiveDigital evolution of Media and its vehicle Evolution of product in our life Evolution of Digital Media and huge impact of platform productsPrint media ruled till 2011 and how Indian advertising industry worksIndian advertising industry by medium and its spends -2019Ad Formats of Indian Digital industry and platform split (20193 v's of Indian digital advertising India's digital adoption comparison between year 2016 & 2024Growing opportunities in DigitalHappening on internet in a minute and usersTraditional and digital media ecosystem explainedComponents of Digital MarketingMetrics & Types of Advertising on Digital MediumTypes of Advertising and its examplesOnline customers getting influencedTopics covered so farVarious terminologies used in Digital WorldRole of Content in Digital MarketingChallenges faced in Digital Marketing and many more stuff. Most of the modules are packed with real-world examples to help you turn knowledge into action.

Overview

Section 1: Introduction

Lecture 1 Roadmap

Lecture 2 Shift your perspective

Lecture 3 Digital evolution of Media and its vehicle

Lecture 4 Evolution of product in our life

Lecture 5 Evolution of Digital Media and huge impact of platform products

Lecture 6 Print media ruled till 2011 and how Indian advertising industry works

Lecture 7 Indian advertising industry by medium and its spends -2019

Lecture 8 Ad Formats of Indian Digital industry and platform split (2019

Lecture 9 3 v's of Indian digital advertising

Lecture 10 India's digital adoption comparison between year 2016 & 2024

Lecture 11 Growing opportunities in Digital

Lecture 12 Happening on internet in a minute and users

Lecture 13 Traditional and digital media ecosystem explained

Lecture 14 Components of Digital Marketing

Lecture 15 Metrics & Types of Advertising on Digital Medium

Lecture 16 Types of Advertising and its examples

Lecture 17 Online customers getting influenced

Lecture 18 Topics covered so far

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