Introduction To Conference Production And Management

Learn how to create, market and run successful conferences and business events

What you'll learn
Create, sell and market your own conference
Learn all elements needed to organise a successful business conference from logisticts to content creation, sales and marketing
Get a first hand insight into the vital aspects of each role and the steps to create, sell, market and execute a great conference
Learn how to control your finances and budget to make a profit
Requirements
No prior experience needed. An understanding of what business conferences are will be helpful.
Description
In this Introduction to conference production and management we will cover the basics of conference management and production. You will get an overall understanding of the business and the different aspects to consider when creating a world-class conferences.This course will teach you the difference between a conference and a summit, a keynote or a panel discussion and help you to understand the different venue options. It will also get you thinking about how to attract sponsors and delegates and much more.At the end of this course you will have an overall understanding of the business and the different aspects to consider when creating a world-class conference. Interactive exercises unlock the passive knowledge and understanding you may have already gathered about conferences and help you turn this into tangible ideas.Course Outline:Business conferences - An introductionUnderstanding the different types of conferencesCore elements of a great conference programme / agendaSpeaker, sponsors, delegates: Understanding different participant rolesFinding the right location and venueA word about financial planning and budgetingDownloadable bonus materialA course certificate will be issued to all who successfully complete the course.This course includes six individual lectures and over 40 minutes of on-demand video. Additional courses are available and will cover conference production, marketing, sales, operations and finance. 

Overview

Section 1: Introduction to Conference Production and Management

Lecture 1 Business conferences - An introduction

Lecture 2 Understanding the different types of conferences

Lecture 3 Elements of a conference programme/agenda

Lecture 4 Understanding and defininig your participant roles

Lecture 5 Finding the right location and venue

Lecture 6 A word about financial planning and budgeting

Graduates and young professionals looking for a job in the event/conference business,Career switchers wanting to learn how to develop a conference business,Employees who have been tasked with organising a company event or conference