Insights From Tipping Point

The science behind viral trends in business, marketing, and human behavior

What you'll learn
What is the science behind viral trends in business, marketing, and human behavior
How to ensure that your audience doesn't develop immunity against your viral marketing strategy
What are the three rules that dictate how ideas go viral
What we can learn from epidemics to understand how ideas can be spread
Requirements
The course is suitable for beginners
Description
With this book-based course, learn from best-seller The Tipping Point by Malcolm Gladwell in bite-sized video lessons.What makes an idea, a product, or a trend stick? Malcolm Gladwell's The Tipping Point is a handbook for understanding patterns using The Law of the Few. The journalist turned author's debut book shows the fine line between knowing and understanding. In this series, the “tipping point phenomenon” and learn how this iconic book completely changed how individuals look at new ideas, in addition to selling and marketing new products. Jan Rutherford, a principal at thoughtLEADERS, LLC shines the spotlight on the key learnings from this book.Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes.On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.

Overview

Section 1: Tipping Point

Lecture 1 The Three Rules Of Epidemics

Lecture 2 The Law Of The Few–Connectors

Lecture 3 The Law Of The Few–Mavens

Lecture 4 The Law Of The Few–Salesmen

Lecture 5 The Stickiness Factor

Lecture 6 The Power Of Context

Lecture 7 Focus, Test, And Believe

Lecture 8 Tipping Point Lessons From The Real World

Lecture 9 Summary of Insights

Lecture 10 Activity 1

Lecture 11 Activity 2

Lecture 12 Activity 3

Anyone in the field of marketing or branding,Anyone in the field of content creation,Anyone who is curious to understand the science of viral messages,Anyone who wants to understand how an idea spreads and human behavior that affects it