Insights From Blue Ocean Strategy

Learn impactful strategies on creating an uncontested market space

What you'll learn
What is a blue ocean strategy and how is it different from red ocean
Why choosing an unexplored market is better than entering a competitive field
How you can use your current business model to create a niche market for yourself
What are the questions you need to answer before entering a niche market
How to grow your pool of customers
How to ensure that competition is irrelevant in your strategy building
Requirements
This course is suitable for beginners, but a basic knowledge on business strategy will be helpful.
Description
With this book-based course, learn from best-seller Blue Ocean Strategy by Chan Kim and Renée Mauborgne in bite-sized video lessons.Learning to swim in uncharted waters is a skill the authors of Blue Ocean Strategy Chan Kim and Renée Mauborgne can help you with. If you want to be inventive, grow fast, or surge past competitors, you are at the right place. Based on a study of 150 strategic moves, learn about a new systematic approach for making your competition irrelevant. Understand how you can use the principles and tools outlined in this course to make help your organization’s strategy. This series shows you how to create and thrive in these unique blue oceans.Upskill with book-based courses by Emeritus InsightsNow get key insights from business best-sellers and autobiographies of world leaders such as Blitzscaling, The Art of War, Atomic Habits, The 4-Hour Workweek, The Lean Startup, Entrepreneurial You, The 7 Habits of Highly Effective People, and others, within minutes. On Emeritus Insights you can build 50+ in-demand skills like leadership, communication, productivity, data science, business planning, marketing, negotiation, strategic thinking, and others to achieve your professional goals. Whether you are a business leader or on your way to becoming one, Emeritus Insights is your learning partner. Upskill, reskill and cross-skill with bite-sized video lessons to shape your success.

Overview

Section 1: Blue Ocean Strategy

Lecture 1 Learn To Swim In Uncharted Waters

Lecture 2 Choose Blue Over Red

Lecture 3 Getting Started – Ask The Right Questions

Lecture 4 How To Break Away From Competition

Lecture 5 Reaching Beyond Existing Customers

Lecture 6 Overcoming Hurdles In Going Blue

Lecture 7 The Need To Follow Fair Process

Lecture 8 Watch Out For Red Ocean Traps

Lecture 9 Summary of Insights

Lecture 10 Activity 1

Lecture 11 Activity 2

Lecture 12 Activity 3

Entrepreneurs looking for new ideas or seeking to diversifying their business,Professionals who work on building a business strategy,Anyone who is interested in the topic of business strategy