Innovative Growth Strategy: A Beginner'S Guide

Outthink the Competition: Learn to think strategically, produce innovative growth ideas and accelerate profitable growth

What you'll learn
Students will be innovative and strategic thinkers, able to surprise colleagues, interviewers, and competitors with unexpected, disruptive strategic ideas
Students will master a rigorous strategic framework to assess new opportunities and mitigate potential threats
Students will have a clear strategy that will set them on a faster growth path and help them produce profits and lifestyle they desire
Students will have several new disruptive growth ideas they can implement today
Students will add a new strategic framework and process that complements traditional quantitative business skills to their repertoire
Students will be able to produce strategic business plans that unlock disruptive growth
Students will be able to continually produce innovative growth ideas for their business or clients
Requirements
Students should be interested in deepening their strategic thinking skills
Students will be provided with downloadable handouts and worksheets
Students should be looking to develop a skillset/toolset that will make them more valuable to employers
Description
Businesses today are often caught in the past, using traditional outdated approaches to design their growth strategies. These methods are not suited to the dynamic, fast-paced environment that characterizes markets today.  This course presents a proven framework, the Outthinker Process, that will move you beyond traditional approaches and allow you to see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, to unleash new strategies that will disrupt your market.       A Framework for Developing Innovative Growth Strategy in a Dynamic Marketplace   ·       Learn a proven strategic framework    ·      Become a more innovative and disruptive thinker   ·      Build a strategic business plan   ·      Recognize opportunities to grow your business immediately   ·      Develop skills to make you a more desirable employee

     Develop a strategy for your business that will accelerate growth, generate profit, and lead to success.        This course is based on Kaihan Krippendorff’s proven framework and methodology outlined in his most recent book, Outthink the Competition. The business strategy tools presented in this course have been used with more than 300 clients (including Microsoft, VMware, GE, United Technologies, Red Bull, and L’Oreal) to create innovative growth ideas- ideas that increase revenue, profit, and the trajectory of careers.  Blending together first-hand stories of inspiring business and social innovators, from Elon Musk to Noble Peace Prize winner Mohammad Yunus, years of research and experience as a McKinsey consultant, Kaihan will teach you the skills you need to develop a disruptive idea to use in your business, workplace, or to make yourself more valuable to employers.This course walks you through a thinking process to help you develop disruptive growth ideas. We have already successfully used this process to train people in Microsoft, GE, J&J, VMWare, Red Bull, Marriott, McDonalds, and numerous start-ups and mid-sized growth firms.    It works. People who apply the process consistently generate more innovative, disruptive growth ideas. They become known as more innovative and strategic. Their businesses grow 120% faster as a result.

     You will master a framework for developing innovative growth strategy in a dynamic marketplace:

  ·       Learn a proven strategic framework: we call this the Outthinker Process. You will learn key concepts and tools to methodically produce the kinds of ideas that great business innovators like Elon Musk, Sheryl Sandberg, and Richard Branson dream up every day   ·      Become a more innovative and disruptive thinker: as your colleagues and friends start noticing that you are thinking further out of the box strategically, you will become known as the person they turn to for great growth ideas   ·      Build a strategic business plan: you will finish though the course with a clear, concise strategy that you can implement immediately to generate new growth and profit for your company   ·      Recognize opportunities to grow your business immediately: you will begin seeing new opportunities where others see problems and come up with practical ideas you can move on   ·      Develop skills to make you a more desirable employee: research shows the most important indicator of your leadership potential is your ability to think strategically. As your manager and leaders recognize your strategic thinking skills, you will accelerate your career path

     You will begin the course completing a diagnostic test to measure your Outthinker Score. This will tell you what your level of competitiveness is today.

     You will then walk through a process – The Outthinker Process – to set your growth and innovation goal, generate many disruptive ways to get there, and then rapidly identify the best strategies to pursue. You will have clarity on a path to get you to a level of performance that right now may seem unattainable.

     94% of people who complete the course report getting a breakthrough idea that could significantly accelerate their success and potentially disrupt their markets. 

Overview

Section 1: Introduction

Lecture 1 What you will learn

Lecture 2 The most important key to great strategy

Lecture 3 A strategy diagnostic

Section 2: The Beginning of a Great Strategy: Clarity on What you Want

Lecture 4 Back from the future

Lecture 5 Exercise: defining your strategic goals

Section 3: Brainstorm Ideas Using 3 Core Strategies

Lecture 6 Three core strategies to build a mote around your business

Lecture 7 Core strategy 1: Lock up resources

Lecture 8 Core strategy 2: Build customer captivity

Lecture 9 Core strategy 3: Create and leverage economies of scale

Section 4: The New Strategic Playbook: 5 Strategies

Lecture 10 Growth strategy 1: Move Early to the Next Battleground

Lecture 11 Growth strategy 2: Coordinate the Uncoordinated

Lecture 12 Growth strategy 3: Force a Two-front Battle

Lecture 13 Growth strategy 4: Be Good

Lecture 14 Growth strategy 5: Create Something out of Nothing

Section 5: Two Bonus Strategies

Lecture 15 Bonus strategy 1: Exchange the Role of Guest for Host

Lecture 16 Bonus strategy 2: Seize the “Deer in the Headlights” Opportunity

Section 6: Choosing Your Strategy

Lecture 17 How to Rapidly Define Your Strategy – Step 1

Lecture 18 Dealing with “wastes of time” and “tactics”

Lecture 19 Dealing with seemingly “crazy” ideas

Lecture 20 Clarifying your final strategy

Section 7: Kicking Off Implementation

Lecture 21 Kicking off implementation with a “V2MOM”

Lecture 22 How far have you come? Re-measure your competiveness

Section 8: Conclusion

Lecture 23 Conclusion

Entrepreneurs and business owners that want to enhance their strategic thinking skills,Entry-Level and Mid-Level workers that want to think strategically and bring innovative growth ideas to their managers,Consultants that wish to present clients with disruptive strategies that will help them grow faster and more profitably,Students wishing to differentiate themselves in the workforce and impress interviewers,Entry-Level and Mid-Level workers that want to be more valuable to employers