"Innovation Express (Express Exec) 2002-04" by Dennis Sherwood

Fast track route to generating brilliant ideas. Covers the key areas of idea generation and creativity from embedding innovation in the fabric of the organization and making time (and money) available for it to learning how to listen and to say 'yes' rather than 'no'

Examples and lessons from some of the world's most successful businesses, including Nestlé, Pearson Television, and 3M, and ideas from the smartest thinkers, including Arthur Koestler, Alex Osborne, and Edward de Bono

- Fast track route to generating brilliant ideas - Covers the key areas of idea generation and creativity, from embedding innovation in the fabric of the organization and making time (and money) available to learning how to listen and to say ‘yes’ rather than ‘no’ - Examples and lessons from some of the world’s most innovative businesses, including Nestlé, Pearson Television and 3M, and ideas from the smartest thinkers, including Alex Osborne and Edward de Bono - Includes a glossary of key concepts and a comprehensive resources guide Includes a glossary of key concepts and a comprehensive resources guide

Contents
Introduction to ExpressExec
01.01.01 Introduction to Innovation
01.01.02 Definition of Terms: What is Innovation?
01.01.03 The Evolution of Innovation
01.01.04 The E-Dimension
01.01.05 The Global Dimension
01.01.06 The State of the Art
01.01.07 Innovation in Practice
01.01.08 Key Concepts and Thinkers
01.01.09 Resources
01.01.10 Ten Steps to Making Innovation Work
Frequently Asked Questions (FAQs)
About the Author
Index
With refers to 27 key books and 18 useful Websites