How To Write Ecommerce Product Pages

How to write copy that sells products online. Online copywriting tips for shopping carts and online store pages.

What you'll learn
Write product descriptions that rank well in search results
Write product descriptions that appeal to potential buyers
Choose photos and images that help to sell products online
Write copy that tells buyers things they can't discover from visuals alone
Craft offers that motivate buyers to buy products online
Write guarantees that remove objections and persuade prospects to buy
Write copy that upsells buyers while improving their buying experience
Write effective short product descriptions
Write effective long product descriptions
Requirements
Students need a basic understanding of copywriting
This course assumes you know how to write copy, and want to learn how to write online copy
Description
THIS COURSE IS ALSO INCLUDED IN MY NEW MASTERCLASS ON UDEMY. TAKE IT HERE AS A STAND-ALONE COURSE, OR ENJOY IT ALONG WITH 20 HOURS OF OTHER CONTENT. MY MASTERCLASS ON UDEMY IS CALLED: Alan Sharpe's 20-Hour Copywriting MasterclassYou face three challenges when selling products online:1. The sales process starts long before buyers land on your product page2. Potential customers can't handle your product3. Potential customers can't talk to a salesperson (the way they do in a store) before they buyTo meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing that this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:page title tagspage description tagsshort product descriptionslong product descriptionsimage alt tagsoffersupsellsguaranteesThis course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.

Overview

Section 1: Introduction

Lecture 1 GET FOUND: Start selling on page one of Google

Lecture 2 HELP YOUR BUYER: Boost sales with better navigation

Lecture 3 NAME IT AND THEY WILL COME: Product page title tags

Lecture 4 DESCRIBE YOURSELF: Write description tags that attract buyers

Lecture 5 GIVE YOUR BUYERS A MAP: Page URLS and navigation

Lecture 6 IMAGE THIS: Use images and captions that capture interest

Lecture 7 OFFERS: Make an offer they can't refuse

Lecture 8 UPSELL: Increase profit while helping your buyers

Lecture 9 SHORT IS SWEET: Write short product descriptions that convert

Lecture 10 GO LONG: Write long product descriptions that wow

Practicing copywriters who want to learn how to write online copy that sells products