How To Build And Implement A Winning Pricing Strategy

Plan, implement, and measure a profitable pricing strategy that you can apply immediately to your product or business.

What you'll learn
Explore the most commonly used pricing strategies & pricing models
Choose the right pricing approach for your product or service
Apply a simple five point pricing plan to your business or pricing project
Master the 3 Ps of a profitable pricing strategy
Discover tips for optimal pricing implementation and measurement
Avoid the pitfalls of bad pricing practices
Requirements
No prior pricing experience is required but a basic understanding of the industry or market dynamics for which the product exists is helpful.
Description
If you are looking for a real-world, step-by-step approach to designing and implementing a pricing strategy then this course is for you! Whether you are in B2B or B2C, this course defines the most popular and profitable pricing strategies used by businesses today, and walks you through how to determine which pricing strategy is best for your business or product line. You will learn how to execute on your strategy and what to avoid to ensure your pricing is consumable by customers, billable by finance, and measurable by you.This course takes the mystery out of building a pricing strategy and focuses on implementation and execution. If you have struggled with where to begin thinking about pricing, or worried that your pricing might be too high or too low but not sure how to take action, this course will teach you how to spot and address those questions by breaking it down into a digestible, actionable, step-by-step approach so that you can make good pricing decisions today.You will learn how to deliver a comprehensive pricing program based on the same process that I’ve developed and refined over time from my own Pricing Strategy work. Through my 15 years of launching and revising global pricing projects, I can provide you with all the critical steps you need to respond to current market conditions.In this course, you will:Explore the most commonly used pricing strategies & pricing modelsChoose the right pricing approach for your product or serviceApply a simple five point pricing plan to your business or pricing projectMaster the 3 Ps of a profitable pricing strategyDiscover tips for optimal pricing implementation and measurementAvoid the pitfalls of bad pricing practicesIncluded in this course are several resources that you can download and follow to build a logical, defendable pricing strategy for an immediate business need, whether you are launching a brand new product or revising existing pricing.This course is not for anyone looking for deep mathematical pricing analysis, or extensive pricing theory. Instead, this course helps you solve an immediate business challenge with practical advice taken from years of applied learning in B2B and B2C markets.If you’re ready to start building a winning pricing strategy, join me in this course!

Overview

Section 1: Introduction

Lecture 1 Getting Started with Pricing Strategy

Lecture 2 Pricing Insight is All Around You

Lecture 3 Activity: Identify Your Pricing Pain Points

Section 2: Common Pricing Strategies & Models

Lecture 4 Pricing Strategy vs. Pricing Model

Lecture 5 Six Most Common Pricing Strategies

Lecture 6 Pricing Strategy Case Studies

Lecture 7 The Most Common Pricing Models

Section 3: Choosing The Right Pricing Approach

Lecture 8 Key Factors to Determining the Right Pricing Approach

Lecture 9 Activity: Determine Your Pricing Approach

Section 4: Five Point Plan for Pricing Success

Lecture 10 Introduction to the Five Point Plan for Success

Lecture 11 Step 1: Analyze Your Current Situation

Lecture 12 Step 2: Determine Your Pricing Approach

Lecture 13 Step 3: Build Your Pricing Using the Three Building Blocks

Lecture 14 Step 4: Implement Pricing for Revenue Generation

Lecture 15 Step 5: Measure & Modify Pricing for Success

Lecture 16 Activity: Bringing it All Together

Section 5: Building Blocks of a Profitable Pricing Model (The Three Ps)

Lecture 17 Packaging

Lecture 18 Activity: Review Your Packaging

Lecture 19 The Price Metric: Where Art Meets Science

Lecture 20 Determine the Price-per-Unit

Section 6: Gaining Instant Pricing Credibility with Your Peers

Lecture 21 Implementation Earns Credibility

Lecture 22 Avoiding the Pitfalls of Bad Pricing

Section 7: Conclusion

Lecture 23 Wrap-Up & Additional Resources

Business professionals in any industry who need the basics of pricing strategy and an easy-to-use framework for getting started,This course is NOT for advanced data analytics practitioners or pricing strategists with more than 2 years of pricing experience