How to Create a Digital Marketing Strategy for Your Small Business

Would you like to improve the marketing for your small business but don’t know where to start? 
In this class, you will learn how to create a digital marketing strategy from scratch. We’ll go through the steps you need to go through when creating a digital marketing strategy for your small business, from market research and setting objectives, to choosing the right tactics and measuring success. 
As we work through the class, we will complete the tasks in the downloadable digital marketing strategy template together, which will enable you to create your own digital marketing strategy. 
What you will learn:
What is a digital marketing strategy? 
Why a digital marketing strategy is important
How to structure your digital marketing strategy
Situation analysis - where are you now? 
How to research your market 
How to research your competitors 
Understanding your target customer
How to set SMART objectives for your strategy
Setting the direction of your strategy
How to choose your digital marketing tactics 
Measuring success 
Why should you take this class? 
This class will help to give you an understanding of digital marketing strategy, empowering you to make strategic decisions that will help to drive your small business forwards.  
Who is this class for?
This class is ideal for small business owners, freelancers, students, or anyone who wants to create a digital marketing strategy. This class is perfect for beginners, and those with little to no prior knowledge of digital marketing strategy.  
Materials/Resources 
You don’t need any extra equipment/resources. A marketing strategy template is provided in the resources section, which we will complete together as part of the class projects. 
So let's get started!