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    Hearst Over Hollywood

    Posted By: yegurumanikumar
    Date: 17 Feb 2011 11:21:54
    Hearst Over Hollywood

    Hearst Over Hollywood
    Columbia University Press | February 15, 2002 | ISBN-10: 0231116462 | 540 pages | PDF | 7.7 MB

    This admirable addition to Columbia's expansive Film and Culture series explores an underreported facet of William Randoph Hearst's media dominance: his command of early cinema. Although Citizen Kane etched W.R. in popular memory as a newspaperman, Hearst understood film's "enormous attention-getting potential for communication for the masses" and used it to create fiction and nonfiction forms in the medium that promoted positions ranging from pro-German WWI sentiment to anticommunism. His efforts spanned multiple studio affiliations and international film alliances, and all demonstrated Hearst's overriding aim of exercising worldwide influence.

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