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    3. Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

    Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

    Posted By: First1
    Date: 15 Aug 2024 13:06:27
    Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform

    Hands-On Salesforce Data Cloud: Implementing and Managing a Real-Time Customer Data Platform by Joyce Kay Avila
    English | September 17th, 2024 | ISBN: 1098147863 | 448 pages | True EPUB (Retail Copy) | 24.12 MB

    Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.

    Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value. You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data. Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks.

    This book will help you:
    • Develop a plan to execute a CDP project effectively and efficiently
    • Connect Data Cloud to external data sources and build out a Customer 360 Data Model
    • Leverage data sharing capabilities with Snowflake, BigQuery, Databricks, and Azure
    • Use Salesforce Data Cloud capabilities for identity resolution and segmentation
    • Create calculated, streaming, visualization, and predictive insights
    • Use Data Graphs to power Salesforce Einstein capabilities
    • Learn Data Cloud best practices for all phases of the development lifecycle

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