Richard Johnson: Hidden Marketing Assets (HMA) Consulting Training (Complete Course)

What if you could grow your business by 10,15, even 25 percent?
What if we harvested profits currently hidden in your business?

You can with the unique Hidden Marketing Assets (HMA) System. A step-by-step set of processes married to a difference-making philosophy for growing small and mid-sized businesses.

The Hidden Marketing Assets System was developed by top marketing consultant Richard Johnson, by marrying the concepts of lean thinking (from the world of manufacturing) with the multi-pillar marketing philosophies of one of the world's true marketing geniuses, Jay Abraham.

It is a completely counter-intuitive and unique system, purpose-built for the needs of small and mid-sized business owners like you, and fitting perfectly into your fast-paced, overstretched context. By applying our own proprietary systems of Asset based coaching for executives and owners, as well as other proprietary tools for appreciative inquiry, and direct marketing, we have perfected the results many of our clients get out of their marketing.

HOW IT WORKS - STEP #1

We begin with a Growth Marketing Deep Dive - a roughly 60 to 90 minute analysis of your strategy, sales, marketing, business model and performance factors - in an all out search for hidden marketing assets and your unique selling points. Depending on the exact history of your business and the nature of your industry, this Deep Dive may also include our unique tools for mining assets of your personal brand. For example, if you own a professional services firm, and its brand is heavily tied to your personal brand, we will apply a unique set of in-house tools (such as the S.H.E.L.L. audit) to mine hidden marketing assets from your personal brand and story as well.

HOW IT WORKS - STEP #2

After your unique areas of hidden business advantage and marketing leverage are identified, we weave these into a comprehensive, mutually-reinforcing, marketing system. So that your marketing continues to work for you - 24 hours a day, 7 days a week. Just like the processes in a great production system. In today's hyper-competitive business environment,

HOW IT WORKS - STEP #3

Over the next few weeks and months, we implement processes and tools in your business that accomplish the following:

Identify (or uncover) Your Unique Sales Proposition
Map & Improve Your Marketing Processes, Sales Funnels & Sequences
Develop/Improve Core Sales Presentation & Integrate USP
Sales Training - Sales Scripting, Benchmarking and Management Systems
Install Point of Sale Profit Maximizers - Offline retail or Online
Develop or Maximize Marketing Database
Build Relationship Marketing Strategy,System & Content - print/e-newsletter
Set up Revenue Marketing Systems - membership, subscriptions & cashflow programs
Implement Joint Ventures, Strategic Alliances, Coop Marketing & Endorsements
Review & Current Advertising, improve performance, reduce costs
Implement Thought Leader Marketing Strategies - Webinar, Seminar & Specialty Media
"Attract Customers" with Web Systems - Website, SEO, Social Content & Email
Orchestrate Closely Aligned & Commonsensical PR & Media Marketing Strategies
Develop Content Marketing For Leads, Clients and Sales Growth
Link System With Our Unique 4P Strategic Planning & Branding
Communicate Brand with Story-Based Marketing & Leadership

The best business consultants are experts at employing systematic problem-solving processes to solve problems. They combine strategic, tactical, operational and psychological lessons to innovate new solutions, applying their creativity to adaptively solve new problems.

what's included:
- Part 1: Richard Johnson – HMA – Consulting Training [6 DVD (Rips) + 11 (MP3) + 5 (PDF)]
- Part 2: Richard Johnson – HMA – Consulting Training [10 dvd (Rips) + 14 (PDF)]
- Richard Johnson – CPMC Bootcamp – 3 Day Certification [6 DVDs (AVI + MP3) Rip]
- Richard Johnson – HMA – Training BONUS [5 (Zip) + 2 (PDF) + 1 (HTML) + 3 (MP3) + 1 (Word) + 3 (PP)]

PACKAGE CONTENTS:

Pack #1

DVD #1
Live (HMA) Hidden Marketing Assets Consulting Training

DVD #2 Same title

DVD#3 Same title

DVD#4 Same title

DVD#5 Same title

DVD#6 Same title

Pack #2

Group Training

DVD #1
Power Point Introduction HMA Overview – Foundation, Results, & Impact of the HMA System

DVD#2
How to Uncovering Your Unique Selling Proposition For a Lot More Sales!

DVD#3
Integrating The USP For A Lot More Sales

DVD#4
Sales Training Sales Training Workshop

DVD#5
Customer Relationship Marketing For a Lot More Sales

DVD#6
Strategic Marketing Alliances For a Lot More Sales

DVD#7
Custom Advertising For A Lot more Sales

DVD#8
Community Relations For a Lot More Sales

DVD#9
One-to-One Marketing For a Lot More Sales

DVD#10
Internet Marketing For a Lot More Sales

Pack #3


CD#1
How To Get Your First Client Before Becoming An HMA Marketing Consultant

CD#2
What You Get And Risk When You Say Yes To The HMA Consultating System

CD#3
Consultants Case Study

CD#4
Why Consider The HMA System Over Others Programs

CD#5
Important Facts to Consider About The HMA Marketing Consulting System Part One

CD#6
Same title Part 2

CD#7
An Advanced Study Of Market Demand For Marketing Consultants

CD#8
Are You Tired Of Reading Restaurant Menu From Right to Left?

CD#9
How I Got My First Paying Client As An HMA Marketing Consultant

Six Case Studies

Booklets – 7 Steps to a Lot More Sales

Step One – 35 Pages – Uncover Your Unique Selling Proposition For a Lot More Sales

Step Two – 16 Pages – Integrating the USP For a Lot More Sales

Step Three – 26 Pages – Database Marketing For a Lot More Sales

Step Four – 16 Pages – Strategic Marketing Alliances

Step Five – 36 Pages – Custom Advertising

Step Six – 14 Pages – Community Relations/PR For a Lot More Sales

Step Seven – 41 Pages – One-to-One Direct Marketing For a Lot More Sales

Bonus Step – 16 Pages – Internet Marketing – Is Your Website Making Enough Sales?

3-Ring Binders – 21st Century Marketing System

Volume One – 43 Pages – Foundation

Volume Two – Estimated 200 Pages – How to Successfully Grow Your Consulting Practice

Volume Three – 57 Pages – Determine a Business USP

Volume Four – Estimated 150 Pages – Leverging Current Marketing For Increased Revenue and Profits

Volume Five – Increasing Revenue and Profits by Repeat Purchases

Volume Six – 134 Pages – Marketing Alliances

Volume Seven – 51 Pages – Alliance Marketing

Volume Eight – 23 Pages – Community Marketing

Volume Nine – 92 Pages – Direct Marketing

Volume Ten – Estimate 350 Pages – Internet Marketing

Extra Pages – 56 Pages – Pillar #8 – Internet Marketing – Can All My Business Done Off Line be