The Unofficial Guide to Building Your Business in the Second Life Virtual World
Author, "The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-World "
AMACOM | 2009 | ISBN: 081441270X | 320 pages | PDF | 4,9 MB
AMACOM | 2009 | ISBN: 081441270X | 320 pages | PDF | 4,9 MB
One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.
A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual workspace, to start-up companies with virtual goods, to Princeton University offeing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and advertisements. This is one book that reveals the best ways to make money using the hottest thing online
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