Green Jujitsu: Smart Employee Engagement For Sustainability

How to effectively engage employees in environmental sustainability and corporate social responsibility.

What you'll learn
Engage people effectively in sustainability
How to identify which 'buttons to push' for each audience
How to engage with people emotionally as well as logically
How to engage the boardroom in Sustainability
Requirements
Basic understanding of environmental sustainability issues.
Description
With Environmental Sustainability moving swiftly up the corporate agenda, the biggest challenge in facing Sustainability practitioners is undoubtedly engaging employees. Without buy-in, the same decisions will be made as have always been made and the organisation will stick to business as usual.
Unfortunately most employee engagement fails miserably. This is because it is created by Sustainability professionals without any consideration of the interests of key audiences, and simply passes them by.
This course introduces the unique, battle-proven concept of Green Jujitsu. In the same way a jujitsu master adjusts their techniques to exploit the strengths of their opponent, in Green Jujitsu we find the overlap between the interests of our audience and Sustainability and start our engagement there. 
During the course we will cover how to identify the existing culture in the organisation and how to use that culture to engage colleagues from the front-line to the boardroom. You will get a workbook to help you apply the thinking to your own organisation at each step, reinforcing the learning and compiling an action plan for you to take away and use.
If you are serious about making Sustainability happen in your organisation (or a client's) then you must take this course.

Overview

Section 1: Welcome

Lecture 1 Introduction

Section 2: Why most Employee Engagement for Sustainability fails

Lecture 2 Why most Employee Engagement for Sustainability fails

Section 3: What is Green Jujitsu?

Lecture 3 An Introduction to Green Jujitsu

Lecture 4 The Art of Green Jujitsu

Section 4: The Elephant Model of Change

Lecture 5 The Elephant Model of Change

Section 5: Information for the Rider

Lecture 6 Information for the Rider

Section 6: Motivating the Elephant

Lecture 7 Motivating the Elephant

Section 7: Shaping the Path

Lecture 8 Shaping the Path

Section 8: Advanced Green Jujitsu

Lecture 9 Advanced Green Jujitsu

Section 9: Engaging the Boardroom

Lecture 10 Engaging the Boardroom

Section 10: Conclusion and Summary

Lecture 11 Conclusion

Sustainability practitioners,Sustainability consultants,Sustainability students