Graphic Design Theory - Typography

Make text look professional in all your compositions!

What you'll learn
Master how to improve readability and legibility of text for print and web
Learn how typography can strengthen your message, enhance the style and presence of any text
Become a true artist in selecting and pairing typefaces in presentations, brochures, landing pages, covers and more
Understand the role of different types of fonts and when to use them
Develop an eye for detail when scrutinizing leading, kerning, measure in your designs
Become bold and confident in text sizing for web and print
Learn important font anatomy terms in order to speak the language of creative professionals
Requirements
You don't need any prerequisite skill in design software or any experience in graphic design.
Access to Adobe Creative Cloud is an advantage but not a requirement
Description
Welcome to the second part of my Graphic Design Theory Series: Typography! In this course we will explore the realm of fonts. We will be learning the critical principles on how to use them as a defining character of your design, supporting and enhancing the message you convey.Who would benefit from this course the mostIf you love great typography on a poster, a clean reading experience on a website than this course will be a joy from beginning to the end for you.If you are a designer, what you will master here will be a fundamental element in your creative career. Understanding the governing rules of typography will allow you to masterfully set the tone of your design, establishing subtle hierarchy within the composition to control the attention of your viewers.Why I made this courseThere are so many traps and mistakes you can make from a visual disharmony to the disruption of legibility and readability of text in your compositions. I created this program so you can intuitively avoid these and make typography work.By the end of this course you will develop a critical eye for the right font, see how to slightly adjust them to make the good perfect - and that difference is what makes a designer and his work stand out.What will we cover in this course?We’ll explore all practical aspects of typography including:The process of effective type picking and pairingKey type anatomy terms and the classification of typefacesThe difference between typefaces and fonts, calligraphy and letteringText alignment, grids, text and image positioningProfessional font customizationBest practices for creating visual interest and control perceptionCommon typography mistakes and ways to avoid themThe golden rules of choosing text colorUseful keyboard shortcuts in Adobe design applicationsAnd much moreSeeing it all in actionThroughout this course we will analyze various designs, from posters, book covers, business cards and billboards to websites, mobile apps and banner ads. This will not only make the training a real fun but also help you understand and remember the terms that we cover though these examples,We will also carefully go through every setting option to adjust the type and explore how it would affect the overall visual and legibility.About me and my new Graphic Design Theory SeriesThis new Graphic Design Theory Series (Typography is the second part) is the essence of my 15+ years of teaching graphic design, and 20+ years of working as a freelance graphic designer and illustrator.I was fortunate to teach more than a 100,000 students worldwide and was voted as one of the 5 best Adobe instructors of the World. Here in Udemy, some of my courses are all time best sellers and are considered the best in their category.The challenge of teaching Design Theory is that everything is related, and I have a very effective and unique approach to explore this amazing subject in an enjoyable, easy to understand manner, that will help you to build deep understanding in it fast.Come, join me on this exciting journey, let’s explore the amazing world of typography in Graphic Design together!Martin

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 About the course

Lecture 3 Why learn the theory of graphic design?

Lecture 4 References

Lecture 5 Glossary of Terms

Lecture 6 Useful Sites and Tools

Section 2: Lessons

Lecture 7 Why learn about type?

Lecture 8 Legibility

Lecture 9 Readability

Lecture 10 Typeface vs Font

Lecture 11 Calligraphy & Lettering

Lecture 12 Classification of Typefaces

Lecture 13 Serif vs Sans Serif

Lecture 14 Type Anatomy

Lecture 15 Picking Fonts

Lecture 16 Pairing Fonts

Lecture 17 Leading, Tracking, Kerning

Lecture 18 Common Typographic Mistakes

Lecture 19 Customising Fonts

Lecture 20 Using Text for Visual Interest

Lecture 21 Hierarchy with Fonts

Lecture 22 Considerations when Choosing Text Color

Lecture 23 Text Alignment

Lecture 24 Useful Keyboard Shortcuts (Part 1)

Lecture 25 Useful Keyboard Shortcuts (Part 2)

Section 3: Exercises

Lecture 26 Conclusion and next steps

Lecture 27 Design Analysis - Typography Worksheet

Creative professionals and graphic design students,Web & UX designers,Marketing managers working with agencies & printing services,Course creators & bloggers communicating in written format,Publishers