Google Analytics 4 (Ga4): Become A Web Analytics Specialist!

Unlock the Power of Google Analytics 4: Your Journey from Setup to Data Mastery

What you'll learn
The fundamentals of web analytics, including its principles and objectives
The importance of Key Performance Indicators, and how to track them
Mastery of your website’s Google Analytics 4 setup
Ability to craft an intuitive Google Analytics 4 interface
Setting up Google Tag Manager to track custom events and conversions
Effective data analysis through segmentation and filtering
Navigating standard reports and custom reports in Google Analytics 4
Advanced analysis with GA4 Exploration
Expert setting of the e-commerce block
Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console

Requirements
Basic knowledge of digital marketing is desirable, but not required
It is recommended to have a website to execute the steps taught in this course
Completion of all practical tasks increases the effectiveness of the course

Description
In today’s digital age, the Internet’s pervasive influence and technological advancements have made web analytics an indispensable cornerstone for any successful online business.Become a web analyst, a high-yield professional dedicated to processing, managing, and analyzing data across your company's digital ventures and third-party traffic channels. Web analysts are essential in enhancing website efficiency, expanding subscriber bases, and increasing user visits. As the driving force behind data-driven decisions, web analysts are indispensable in diverse sectors, including IT companies, service providers, sales domains, e-commerce enterprises, video hosting platforms, and more. If you want to learn more about the dynamic world of web analytics and marketing, don’t hesitate to join us and embark on this transformative learning journey today!IN OUR COMPLETE WEB ANALYTICS TRAINING, WE’LL BE DIVING DEEP INTO:What is web analytics and why is it needed?Aligning business goals according to the Smart-methodology Understanding key indicators, such as events, conversions, impressions, clicks, bounce rates, Click-Through Rate (CTR), return on investment (ROI), and customer lifetime value (LTV), etcAn overview of basic and advanced web analytics tools that allow you to track and analyze large amounts of data (Google Analytics 4, Piwik PRO, SimilarWeb, Hotjar, Calltracking, Funnel io, and others)Mastery of essential skills for becoming a sought-after Web Analytics professionalAnalysis of differences between Google Analytics 4 and Universal AnalyticsBenefits of using Google Tag Manager An overview of the main elements of the Google Analytics 4 user interface and the report libraryIncreasing data accuracy by removing internal IP data from Google Analytics 4 reportsSetting up different types of Events, such as Automatically collected events, Enhanced measurement events, Recommended events, Custom eventsConversion tracking with Google Analytics 4Audience targeting with Google Analytics 4 Working with the URL Builder toolCustomizing Standard and Custom reports in the Google Analytics 4 Advanced analysis with Exploration in Google Analytics 4 Installing an e-commerce tracking systemIntegration with various Google products (such as Google Tag Manager, Google Ads, Search Console, and others)Analysis of a variety of reports to formulate actionable conclusionsEffective presentation of data YOU’LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner statusI've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and campaigns throughout our careersOver 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketingOUR SEO TRAINING INCLUDES:Theory: 8+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to followPractice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuableLifetime access to the course and any future updates24/7 Support: If you have questions, I will always be willing to answer themComplete the course and receive an Udemy certificateTOOLS USED IN THE COURSE:Google Analytics 4, Google Tag Manager, Tag Assistant, Google Search Console, Google Ads, DebugView, Piwik PRO, OptiMonk, Miro, and other important toolsSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guaranteeEnroll in this Google Analytics 4 course to start analyzing your project today!

Who this course is for:
Aspiring Web Analytics Enthusiasts: Individuals beginning their web analytics journey, seeking a comprehensive understanding of this field.,Marketing Visionaries: Marketing, brand, and advertising managers entrusted with planning and organizing marketing events and initiatives.,Entrepreneurs and Marketing Leaders: Marketers and business directors aiming to gain strategies for managing campaigns or overseeing external marketing partners.